Drucker on LeadershipNew Lessons from the Father of Modern Management
Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.
Foreword ixby Frances Hesselbein Introduction: Peter Drucker and Leadership 1 Part One The Leader’s Role in Shaping the Organization’s Future 9 1 The Fundamental Decision: Determining the Business of the Organization 11 2 The Process: Creating a Strategic Plan 21 3 Look, Listen, and Analyze: The Information the Leader Needs 33 4 Methodology: Developing Drucker-Based Strategies 45 5 Taking Action: What It Takes to Implement Your Plan 55 Part Two Ethics and Personal Integrity 63 6 Drucker’s Views on Business Ethics 65 7 Effective Leadership and Personal Integrity 75 8 The Seven Deadly Sins of Leadership 85 9 Effective Leadership and Corporate Social Responsibility 97 10 The Responsibility of a Corporation: First, Do No Harm 107 Part Three The Military: Drucker’s Model Organization 117 11 Leadership Lessons from Xenophon 121 12 Training and Developing Leaders 133 13 Promotion and Staffi ng 145 14 The Heart of Leadership 157 15 Leadership for Upper Management 167 Part Four Motivation and Leadership 179 16 Leadership Style as a Motivator 181 17 Motivating to Peak Performance 191 18 Charisma as a Motivator 201 19 The Volunteer Paradigm 211 Part Five The Marketing Model of Leadership 223 20 Applying Marketing to Leadership 227 21 Applying Segmentation to Leadership 235 22 Applying Positioning to the Organization and the Leader 245 23 The Role of Influence and Persuasion on Strategy and Tactics 255 Epilogue Drucker’s Legacy 265 Notes 267 About the Author 283 Index 285
William Cohen, Ph.D., president of the Institute of Leader Arts, was the first graduate of Drucker’s executive Ph.D. program. About him, Drucker wrote: “My colleagues on the faculty and I learned at least as much as we could teach him.” Cohen served as major general in the U.S. Air Force Reserve, has held executive positions in several companies, and was president of two universities. He is the author of many management books, including The Art of the Leader and A Class With Drucker. For more information, please visit www.stuffofheroes.com.
Praise for Drucker on Leadership “Cohen has written with clarity and authority about the major challenges facing leaders today. And Cohen, like Drucker, emphasizes responsibility and integrity in leadership, qualities so desperately needed today. I strongly recommend this book to you.” —Joseph A. Maciariello, Horton Professor of Management, Peter F. Drucker and Masatoshi Ito Graduate School of Management, and coauthor (with Peter Drucker), The Daily Drucker and Management by Peter F. Drucker “Cohen’s unique relationship with Peter Drucker, as student and friend, allows him to extract valuable leadership lessons from Drucker’s writings and teachings on management. Cohen’s ‘labor of love’ provides the essential lessons for leaders straight from the Father of Modern Management.” —Ronald E. Riggio, director, Kravis Leadership Institute at Claremont McKenna College “For those who aspire to lead—and we need a new generation of Drucker-like leaders in organizations in every country around the world—Bill Cohen distills the essential leadership lessons from the world’s greatest management thinker.” —Ira A. Jackson, dean and professor of management, Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University “Through a blend of anecdote and analysis, Bill Cohen has given us great insight into Peter Drucker’s thinking on leadership—an aspect of Drucker’s work that many have misconstrued or overlooked altogether. This is a new prism through which to view Drucker and, as such, a valuable contribution to the field.” —Rick Wartzman, executive director, The Drucker Institute “What Cohen learned as Peter Drucker’s student, and their personal relationship afterwards, changed Bill’s life. Reading Drucker on Leadership will change the way you look at and apply leadership forever.” —Bruce Rosenstein, author, Living in More Than One World: How Peter Drucker's Wisdom Can Inspire and Transform Your Life
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