Details

Digital Transformation Payday


Digital Transformation Payday

Navigate the Hype, Lower the Risks, Increase Return on Investments
1. Aufl.

von: Tim Bottke

20,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 06.12.2022
ISBN/EAN: 9781119894186
Sprache: englisch
Anzahl Seiten: 240

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>The Data-Driven Guide for your Digital Transformation Payday</b></p> <p>In <i>Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments</i>, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a <i>Financial Times</i>/<i>Forbes</i>/<i>Bloomberg Businessweek</i> Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback.</p> <p>Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you.</p> <p>You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start.</p> <p>The book also includes:</p> <ul> <li>A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment</li> <li>Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback</li> </ul> <p><br />An indispensable resource for business leaders, <i>Digital Transformation Payday</i> will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.</p>
<p>Practitioner Foreword xiii</p> <p>Academic Foreword xv</p> <p>Preface xvii</p> <p>Acknowledgments xxiii</p> <p><b>Part I Will Your Digital Transformation (Ever) Pay You Back? 1</b></p> <p>1 The Bad and Good Reasons for Your Digital Transformation 3</p> <p>2 Why Digital Transformation Advice Can Get You Off the Payback Track 9</p> <p>3 Digital Transformation Payday: A New Framework for Accelerated Payback 19</p> <p><b>Part II Five Key Elements Drive Digital Transformation Payback 31</b></p> <p>4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick 33</p> <p>5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less 61</p> <p>6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core 69</p> <p>7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction 77</p> <p>8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance 85</p> <p>9 Design/Strategy: The Vacuum in the Majority of Digital Transformations 93</p> <p>10 End-to-End: Our Framework in Action 99</p> <p>11 “Smaller” Firm Excursus: David versus Goliath? 107</p> <p><b>Part III Three Predictors in Your Business That Influence Your Digital Transformation Payday 111</b></p> <p>12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends 113</p> <p>13 Predictor Markets: Different Industries Require Different Labors for Payback 127</p> <p>14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve Your Payday 133</p> <p>15 Predictor Communications: It Is About What You Sing and How You Sing to Influence Your Payday 143</p> <p>Conclusion: How to Keep Your Digital Transformation Paydays Coming 149</p> <p><b>Part IV The Science Behind the Book 153</b></p> <p>Appendix A: A Lazy Reader’s Guide to Key Digital Transformation Definitions From Practice and Science 155</p> <p>Appendix B: How to Measure Digital Transformation Efforts In Annual Reports with Dictionary-based Automated Textual Analysis 163</p> <p>Appendix C: How to Compile a Unique Financial Database of More Than 20,000 Annual Reports 167</p> <p>Appendix D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (nlp) 173</p> <p>Appendix E: How to Link Digital Transformation and Value with the Residual Income Valuation Model 177</p> <p>Appendix F: Supplementary Analytics for the Fearless 185</p> <p>References 197</p> <p>About the Author 207</p> <p>Index 209</p>
<P><B>TIM BOTTKE </B>is a Senior Strategy Partner at Deloitte and Associate Professor of Digital Transformation at the SDA Bocconi School of Management in Milan, Italy. He has over twenty-two years of experience advising executives in more than twenty countries on technology and sustainable transformation.
<P><B>PRAISE FOR </B>DIGITAL TRANSFORMATION <B>PAYDAY</B> <p>“<i>Digital Transformation Payday</i> offers practical advice and valuable evidence as to how and where specific technologies can positively or negatively relate to value. This book is a must-read for any leader looking to understand how technology investments drive their overall enterprise value based on their industry and financial structure to help guide their digital strategies.” <p><b>— Vincent Roche,</b> CEO and Chair of the Board of Directors, Analog Devices <p>“Bottke wrote nothing less than a straightforward and pragmatic user manual for one of the most vital topics of today’s business environment: digital transformation and its returns.” <p><b>— Bram Schot,</b> AO Board Member, Shell plc; Former CEO, Audi; Professor of Practice for Leadership and Transformation, Bocconi University; Senior Advisor, Carlyle Group & Global Cleantec Capital <p>“Is your digital transformation bound to be ‘Money for Nothing’ or ‘One Moment in Time’? With <i>Digital Transformation Payday</i>, you can make sure there is still a chair for you when the music stops.” <p><b>— Philipp Leutiger,</b> Chief Digital Officer, Holcim <p>“Essential reading for any CXO, to explain the value of digital transformation up-front and to reap the rewards once the initiatives come to fruition.” <p><b>— Alexander Pavelka,</b> Head of Data and Analytics, Red Bull <p>“Bottke’s <i>Digital Transformation Payday</i> offers a unique perspective on the promise and perils of digital transformation.” <p><b>— Jonathan Goodman,</b> Global Chair, Monitor Deloitte; Vice Chair and Member of the Board, Deloitte Canada <p>“Bottke spells out not only the accelerators of the transformation journey, but also the numerous decelerators in a thought-provoking framework which can drive your future success and enable many digital transformation paydays yet to come.” <p><b>— Joel Fastenberg, </b>CHRO Asia Pacific, Leading Global Financial Services Firm <p>“I’ve spent quite a long time in digital transformation projects in the last few years. Very often I’ve had the impression that returns on such investments were given for granted more than thoughtfully evaluated. Bottke’s book is particularly insightful in providing answers to the tough questions an executive would — and should! — typically ask.” <p><b>— Walter Susini,</b> Senior Vice President, Marketing, The Coca-Cola Company <p>“This is not your typical fluffy ‘let’s be digital’ book. Read it to create real value with digital, not to play around.” <p><b>— Jaime Rodriguez-Ramos,</b> Operating Director, I-Squared Capital

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