Details

Digital Marketing For Dummies


Digital Marketing For Dummies


UK Edition

von: Ben Carter, Gregory Brooks, Frank Catalano, Bud E. Smith

15,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 06.01.2011
ISBN/EAN: 9781119997771
Sprache: englisch
Anzahl Seiten: 302

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Introduction. <p>Part I: Getting Started with Digital Marketing.</p> <p>Chapter 1: Getting Net-Savvy.</p> <p>Chapter 2: Market Size Matters.</p> <p>Chapter 3: Your Digital Marketing Plan.</p> <p>Part II: Marketing on the World Wide Web.</p> <p>Chapter 4: Mastering Your Domain.</p> <p>Chapter 5: Planning Your Business Web Site.</p> <p>Chapter 6: Marketing on Your Web Site.</p> <p>Chapter 7: Getting the Most Out of Your Web Site.</p> <p>Part III: Marketing with Search.</p> <p>Chapter 8: Optimising Your Web Site for Search Engines.</p> <p>Chapter 9: Understanding the Power of Google.</p> <p>Chapter 10: Getting to Grips with Paid Search.</p> <p>Chapter 11: Checking Out Affiliate Marketing.</p> <p>Part IV: Even More Digital Marketing.</p> <p>Chapter 12: Controlling the Message with Online Advertising.</p> <p>Chapter 13: Spreading the Word with Internet PR.</p> <p>Chapter 14: The Emergence of Web 2.0.</p> <p>Part V: The Part of Tens.</p> <p>Chapter 15: Ten Advantages of Digital Marketing.</p> <p>Chapter 16: Ten Disadvantages of Digital Marketing.</p> <p>Chapter 17: Ten Offline Marketing Resources.</p> <p>The Digital Marketing For Dummies</p> <p>Internet Directory.</p> <p>Index.</p>
<b>Ben Carter</b> runs his own digital agency and has written for <i>Marketing</i> and <i>New Media Age</i> magazines. <b>Gregory Brooks</b> is a freelance business journalist and industry commentator. <b>Frank Catalano</b> is an Internet marketing consultant. <b>Bud Smith</b> is the author of <i>Creating Web Pages For Dummies</i>.
Thirty million online UK customers are just a click away, and <i>Digital Marketing For Dummies</i> shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

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