Details

Designing the Successful Corporate Accelerator


Designing the Successful Corporate Accelerator


1. Aufl.

von: Jules Miller, Jeremy Kagan

19,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 17.03.2021
ISBN/EAN: 9781119709053
Sprache: englisch
Anzahl Seiten: 352

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.</b></p> <p><i>Designing the Successful Corporate Accelerator</i> gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. </p> <p>The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, <i>Designing the Successful Corporate Accelerator </i>is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.</p>
<p>Foreword ix</p> <p>Acknowledgments xiii</p> <p>About the Authors xv</p> <p>Introduction xix</p> <p><b>Section I Corporate Innovation Is Hard 1</b></p> <p>Chapter 1 Accelerators and Corporate Innovation 3</p> <p>Chapter 2 A Crash Course on Innovation Theory 17</p> <p>Chapter 3 A Complex Machine to a Simple Machine 39</p> <p><b>Section II Get with the [Accelerator] Program 55</b></p> <p>Chapter 4 Startup Accelerators 57</p> <p>Chapter 5 Accelerator Archetypes 73</p> <p>Chapter 6 Know Your Why 95</p> <p><b>Section III Buy In or Walk Away 109</b></p> <p>Chapter 7 Stakeholder Engagement 111</p> <p>Chapter 8 Resources 129</p> <p>Chapter 9 Outsourcing and Delegating 139</p> <p><b>Section IV Before the Program 149</b></p> <p>Chapter 10 Recruiting and Selection 151</p> <p>Chapter 11 Investment 175</p> <p>Chapter 12 Metrics and KPIs 193</p> <p><b>Section V During the Program 207</b></p> <p>Chapter 13 Programming 209</p> <p>Chapter 14 Mentors 225</p> <p>Chapter 15 Making Partnerships Work 241</p> <p><b>Section VI After the Program 263</b></p> <p>Chapter 16 Post-Program Portfolio Management 265</p> <p>Chapter 17 Planning for Long-Term Success 279</p> <p>Endnotes 287</p> <p>Index 303</p>
<p><b>JULES MILLER</b> is a Partner at Mindset Ven­tures and the former leader of IBM's Blockchain Ventures group, where she launched two corporate accelerator programs. She is an expert in corporate innovation from her experience as a serial entrepreneur, venture capital investor, intrapreneur, innovation executive, and accelerator manager. She is a Kauffman Fellow and frequent speaker on innovation, venture capital, and startups at conferences around the globe.</p> <p><b>JEREMY KAGAN</b> is an entrepreneur, inves­tor, and growth and innovation consultant. He was Managing Director of the Eugene Lang Center for Entrepreneurship at Co­lumbia Business School and is a Professor at Columbia Business School, where he is Faculty Director of the Digital Marketing Strategy executive education program. He also teaches digital marketing and entre­preneurship at Cornell and New York Uni­versity and is both a startup mentor and a regular advisor for companies launching their own corporate accelerators.</p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;"> <p>JULES MILLER is a Partner at Mindset Ventures and the former leader of IBM’s Blockchain Ventures group, where she launched two corporate accelerator programs. She is an expert in corporate innovation from her experience as a serial entrepreneur, venture capital investor, intrapreneur, innovation executive, and accelerator manager. She is a Kauffman Fellow and frequent speaker on innovation, venture capital, and startups at conferences around the globe. </p> </div>
<p>As startup accelerators have spread like wildfire around the world, many make lofty promises but fail to achieve their intended outcomes. Corporate innovation is extremely challenging to do well, and often accelerators are viewed as merely “innovation theater.” However, accelerators can be a powerful tool to achieve transformative business results if they are done correctly.</p> <p><i>Designing the Successful Corporate Ac­celerator </i>gives readers the tools to design, create, and manage successful corporate accelerators that achieve re­sults time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space and combine highlights from global market research, dozens of interviews with accelerator leaders, and their own experience launching and running accelerators to demonstrate what works—and what doesn’t—when it comes to these oft misused and misunderstood programs.</p> <p>The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Readers will learn how to make a clear business case, engage stakeholders, set KPIs to measure success, build the right accelerator team, create a customized format and curriculum, recruit and engage mentors, invest, and manage the portfolio to maximize results.</p> <p><i>Designing the Successful Corporate Accelerator </i>delivers both a complete strategy and experience-driven tactical guidance for building corporate accelerators that work, all based on years of firsthand experience and primary re­search conducted by the authors. </p> <p>Perfect for executives, em­ployees, founders, investors, intrapreneurs, and entrepreneurs, <i>Designing the Successful Corporate Accelerator </i>is a useful guidebook for all readers with a passion for corporate innovation and entrepreneurship. </p>
<p><b>DISCOVER WHAT MAKES CORPORATE ACCELERATORS SUCCEED OR FAIL WITH THIS AUTHORITATIVE AND INSIGHTFUL NEW GUIDE</b></p> <p>As more and more startup accelerators are launched by companies around the world, many fail to live up to their expectations and 60% shut down within two years. Corporate innovation leaders are understandably hesitant to join the ranks of the unsuccessful, and there were previously no authoritative resources on how to avoid common missteps and learn from the programs that actually achieve results. But in <i>Designing the Successful Corporate Accelerator</i>, authors Jules Miller and Jeremy Kagan deliver a practical guide to what works and what doesn’t work for corporate accelerators and corporate innovation more broadly, so that executives can confidently create an effective catalyst for innovation and growth while avoiding the dreaded "innovation theater."</p> <p>Based on their in-depth research and years of real-world experience as entrepreneurs, investors, academics, and corporate innovation executives, Miller and Kagan offer readers a deep dive into the world of corporate accelerators.</p> <p>Ideal for executives, managers, employees, and founders, <i>Designing the Successful Corporate Accelerator </i>provides tactical guidance, a strategic framework, and a new model for building accelerator programs and corporate innovation initiatives that work.</p>

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