Details

Design Thinking For Dummies


Design Thinking For Dummies


1. Aufl.

von: Christian Müller-Roterberg

26,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 01.07.2020
ISBN/EAN: 9781119593959
Sprache: englisch
Anzahl Seiten: 304

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Innovate your business by incorporating design thinking </b></p> <p>Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products<i>. Design Thinking For Dummies</i> walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.  </p> <p>The book covers the crucial and central topics in design thinking, including: </p> <ul> <li>Adopting a design thinking mindset </li> <li>Building creative environments </li> <li>Facilitating design thinking workshops </li> <li>Working through the design thinking cycle </li> <li>Implementing your solutions </li> <li>And many more </li> </ul> <p><i>Design Thinking For Dummies</i> is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed. </p>
<p>Introduction 1</p> <p><b>Part 1: Getting Started with Design Thinking 7</b></p> <p>Chapter 1: Everything You Need to Know About Design Thinking 9</p> <p>Chapter 2: Understanding the Principles of Design Thinking 29</p> <p>Chapter 3: Creating Ideal Conditions 43</p> <p>Chapter 4: Planning a Design Thinking Project 59</p> <p>Chapter 5: Supporting Teamwork in the Project 77</p> <p><b>Part 2: The Problem Phases 93</b></p> <p>Chapter 6: Understanding the Task 95</p> <p>Chapter 7: Putting Yourself in the Roles of Others 117</p> <p>Chapter 8: Observing People in Action 137</p> <p>Chapter 9: Redefining the Problem 159</p> <p><b>Part 3: The Solution Phases 177</b></p> <p>Chapter 10: Finding Ideas 179</p> <p>Chapter 11: Developing Ideas Intuitively and Creatively 195</p> <p>Chapter 12: Evaluating Ideas 211</p> <p>Chapter 13: Designing Prototypes 227</p> <p>Chapter 14: Testing Ideas and Assumptions 241</p> <p><b>Part 4: The Part of Tens 255</b></p> <p>Chapter 15: Ten Success Factors for Interviews 257</p> <p>Chapter 16: Ten Success Factors for Implementing Your Idea 263</p> <p>Index 275</p>
<p><b>Prof. Dr. Christian Müller- Roterberg</b> is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of <i>Handbook of Design Thinking</i>
<ul> <li>Develop your unique design thinking mindset</li> <li>Build a creative toolbox that inspires new ideas</li> <li>Examine how design thinking applies across industries</li> </ul> <p><b>Challenge your creativity methods</b> <p>Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry. <p><b>Inside...</b> <ul> <li>Building creative environments</li> <li>Facilitating design thinking workshops</li> <li>Implementing your solutions</li> <li>Applying design thinking to business</li> <li>Tips for transforming your organization</li> </ul>

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