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<p>About the Author iv</p> <p>Acknowledgments v</p> <p>Foreword by Bernard Marr xi</p> <p>Introduction xiii</p> <p><b>Part I: </b><b>Digital Strategy 1</b></p> <p><b>Chapter 1: </b><b>Introduction to Digital Strategy 3</b></p> <p>Strategic Topics 4</p> <p>Culture 5</p> <p>Collaborative Culture 6</p> <p>Data-Driven Decision-Making 6</p> <p>Citizen Data Science 7</p> <p>Maker Culture 7</p> <p>Impact 8</p> <p>Digital Capabilities 9</p> <p>Completing Your Digital Strategy Big Picture 10</p> <p>Impact Venn 11</p> <p>Digital Maturity and Organizational Readiness 12</p> <p>Digital Maturity Assessment 13</p> <p>Endnotes 16</p> <p><b>Part II: </b><b>Digital Culture and Modern Work 19</b></p> <p><b>Chapter 2: </b><b>Elissa Fink: How to Charge a Brand with Culture 21</b></p> <p>Key Takeaways 31</p> <p>Endnotes 31</p> <p><b>Chapter 3: </b><b>Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33</b></p> <p>Key Takeaways 40</p> <p><b>Chapter 4: </b><b>Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41</b></p> <p>Key Takeaways 48</p> <p>Endnotes 48</p> <p><b>Chapter 5: </b><b>Florian Ramseger: The Future of the Digital Society 49</b></p> <p>Key Takeaways 71</p> <p>Endnotes 71</p> <p><b>Chapter 6: </b><b>Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73</b></p> <p>Best-of-Breed vs. Best-of-Suite 74</p> <p>Corporate Social Network 74</p> <p>Following the Collaboration Framework 75</p> <p>Driving Adoption 76</p> <p>Key Takeaways 77</p> <p>Endnotes 77</p> <p><b>Part III: </b><b>Data Democracy and Analytics 79</b></p> <p><b>Chapter 7: </b><b>Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81</b></p> <p>Key Takeaways 89</p> <p><b>Chapter 8: </b><b>Jordan Morrow: Bringing Data Literacy to the World 91</b></p> <p>Key Takeaways 100</p> <p><b>Chapter 9: </b><b>Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103</b></p> <p>Key Takeaways 113</p> <p>Endnote 114</p> <p><b>Chapter 10: </b><b>Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115</b></p> <p>Key Takeaways 122</p> <p><b>Part IV: </b><b>Big Data Processing and Cloud Computing 123</b></p> <p><b>Chapter 11: </b><b>Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125</b></p> <p>Key Takeaways 135</p> <p><b>Chapter 12: </b><b>Dr. Henna A. Karna: Racing to Last Place — The Criticality of an End-to-End Data Strategy 137</b></p> <p>Key Takeaways 153</p> <p><b>Chapter 13: </b><b>Mohamed Abdel Hadi: The Future of Data-Driven Business 155</b></p> <p>Key Takeaways 164</p> <p>Endnote 164</p> <p><b>Chapter 14: </b><b>Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165</b></p> <p>Key Takeaways 177</p> <p>Endnotes 177</p> <p><b>Chapter 15: </b><b>Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179</b></p> <p>Key Takeaways 188</p> <p>Endnotes 188</p> <p><b>Chapter 16: </b><b>Christy Marble: Connecting the Dots Across the Customer Lifecycle 191</b></p> <p>Key Takeaways 208</p> <p>Endnotes 209</p> <p><b>Chapter 17: </b><b>Data Strategy as an Essential Component of the Digital Transformation Journey 211</b></p> <p>Three Elements of a Data Strategy 212</p> <p>Big Data 213</p> <p>Analytics 213</p> <p>Decision-Support Tools 215</p> <p>Result 215</p> <p>Chief Digital Officer as Key Driver of the Data Strategy 216</p> <p>Key Takeaways 216</p> <p>Endnotes 217</p> <p><b>Part V: </b><b>Artificial Intelligence 219</b></p> <p><b>Chapter 18: </b><b>Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221</b></p> <p>Key Takeaways 232</p> <p>Endnotes 233</p> <p><b>Chapter 19: </b><b>Andreas Kopp: Responsible AI in Practice 235</b></p> <p>Key Takeaways 253</p> <p>Endnotes 253</p> <p><b>Chapter 20: </b><b>Cameron Turner: Understanding the Future with Explainable AI 255</b></p> <p>Key Takeaways 266</p> <p><b>Chapter 21: </b><b>Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267</b></p> <p>Key Takeaways 280</p> <p>Endnotes 281</p> <p><b>Chapter 22: </b><b>Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283</b></p> <p>Key Takeaways 292</p> <p>Endnotes 293</p> <p><b>Part VI: </b><b>Process Automation, Blockchain, and The Internet of Things (IOT) 295</b></p> <p><b>Chapter 23: </b><b>Derek Roos: Fully Leveraging Your Human Capital 297</b></p> <p>Key Takeaways 305</p> <p><b>Chapter 24: </b><b>André Rabold: How Digital Culture and IoT Disrupt Our Future 307</b></p> <p>Key Takeaways 320</p> <p>Endnote 320</p> <p><b>Chapter 25: </b><b>Ian Choo: The Distributed Ledger Revolution 321</b></p> <p>Key Takeaways 333</p> <p>Endnote 334</p> <p><b>Chapter 26: </b><b>Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335</b></p> <p>Key Takeaways 354</p> <p>Endnotes 355</p> <p><b>Chapter 27: </b><b>Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today’s Business 357</b></p> <p>Key Takeaways 367</p> <p>Endnote 367</p> <p><b>Appendix: </b><b>Reciprocity: Answering Some of My Own Questions 369</b></p> <p>In 10 Years, What Do I Think Our Work Will Look Like? 370</p> <p>What Are My Favorite Apps, Tools, or Software That I Can’t Live Without? 371</p> <p>Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372</p> <p>What Is the Best Advice I Have Ever Received? 373</p> <p>Key Takeaways 373</p> <p>Endnotes 374</p> <p>Index 375</p>

<p><b>ALEXANDER LOTH</b> is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.</p>

<p>“Alexander […] has brought together some of the brightest voices and smartest thought leaders from leading organisations across many industries, to bring you unmissable insights and real-world examples to showcase how technology can improve your businesses and drive business results today and tomorrow.”<BR> —Bernard Marr, Futurist, influencer and best-selling author of <i>Tech Trends in Practice</i> and <i>The Intelligence Revolution</i></p><p>“<i>Decisively Digital</i> is decisively executive. Great experts, great interviews, and great insights combine to a crisp, cohesive and powerful story. It would be quite a mistake for any (aspiring) leader not to dive into this book, so I will definitely put it on the list of mandatory readings for my future students!”<BR> —Markus Maedler, Director Executive MBA Programmes at Frankfurt School of Finance & Management</p><p><b>INSIGHTS AND APPLICATIONS FROM 24 LEADERS OF THE DIGITAL REVOLUTION</b></p><p>Today’s business world is <i>Decisively Digital</i>. Across the business landscape, the leaders rising to the top are the ones who can think big-picture about data, AI, analytics, and beyond. How do we build new capabilities around digital, so we can push into the future with full steam? That’s the question at the heart of the twenty-four incisive interviews inside this unique collection of up-to-the-minute expertise from the people who are moving business forward.</p><p>With this book, your mentors are the very digital masterminds behind some of today’s top global organizations. Discover how tech giants are reinventing the world of work, how the financial sector is streamlining with data analytics, and what the latest AI research means for the businesses of today and tomorrow. You’ll also gain access to a toolkit of updates, further reading, and digital strategy ideas on the included companion website.</p><p><b>Discover the inspiration you need to evolve your business for the digital age and learn to:</b></p><ul><li>Establish a digital culture that empowers people to work smarter</li><li>Implement data democracy and analytics to discover new capabilities</li><li>Generate tangible business results using new tech tools</li><li>Realize efficiencies with artificial intelligence, blockchain, and the Internet of Things</li><li>Apply real-world examples as you build your own future-proof digital strategy</li></ul><p>The companion website at www.decisivelydigital.org provides updates, amendments, and recommendations for further reading.</p>

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