Cultural Diversity and Global MediaThe Mediation of Difference
Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical debates and empirical findings on multiculturalism and the media Assumes the new perspective of mediation of cultural diversity, which critically combines elements of previous theories in order to gain a better understanding of the relationship between the media and cultural diversity Explores media ‘moments’ of production, representation and consumption, while incorporating arguments on their shifting roles and boundaries Examines separately the role of the internet, which is linked to many changes in patterns of media production, representation and to increased possibilities for diasporic and transnational communication Contains pedagogical features that enable readers to understand and critically engage with the material, and draws upon and reviews an extensive bibliography, providing a useful reference tool.
1. (Re)thinking Cultural Diversity and the Media 1.1. The Crises of Multiculturalism 1.2. The Mediation of Cultural Diversity 1.3. The Structure of the Book 2. Theorizing the Nation 2.1. Theories of the Nation 2.2. A Word on Globalization 2.3. Conclusions 3. Varieties of Multiculturalism 3.1. A Typology of European Multiculturalism 3.2. Multiculturalism in Immigration Countries: US and Canada 3.3. Constitutively Different: India and Nigeria 3.4. Conclusions 4. Theories of Multiculturalism 4.1. Multicultural Dilemmas 4.2. Essentialism or Fluidity? 4.3. Universalism or Particularism? 4.4. Recognition or Redistribution? 4.5. Conclusions 5. Media Theories and Cultural Diversity 5.1. Socio-Psychological Approaches to Media 5.2. Medium Theory 5.3. Political-Economic Theories of the Media 5.4. Socio-Cultural Approaches to the Media 5.5. Mediation: The Difference Media Make 5.6. Conclusions 6. Media Production and Diversity 6.1. Media Production and Mediation 6.2. Media Corporations 6.3. Media Organizations and Media Logics 6.4. Media Workers 6.5. Conclusions 7. Minority and Diasporic Media: Controversies and Contributions 7.1. Why Study Minority Media? 7.2. Issues of Terminology 7.3. Theorizing the Role(s) of Diasporic Media 7.4. Diasporic Media: a Typology 7.5. The Politics of Diasporic Media 7.6. Conclusions 8. Theories of Representation 8.1. The Work of Representation 8.2. Stereotyping: the Cognitive Aspects of Representation 8.3. Framing and Discourse: a First Link to Ideology 8.4. Semiosis, Discourse, and Representation: an Historical Analysis 8.5. The Performative Force of Representation 8.6. Conclusions: Representation and Mediation 9. Regimes of Representation 9.1. The Multiplicity of Representations 9.2. The Racist Regime of Representation 9.3. The Domesticated Regime of Representation 9.4. The Regime of Commodification 9.5. Conclusions 10. Self-Representations of Cultural Diversity 10.1. Representational Dilemmas 10.2. The Essentialist Regime of Representation 10.3. The Alternative Regime of Representation 10.4. Conclusions 11. Audiences and Cultural Diversity 11.1. What Do People Do with the Media? 11.2. Audience Reception of Mediated Cultural Diversity 11.3. Ethno-Cultural Groups as Audiences 11.4. Media Consumption and Identity 11.5. Right to Reply: How Can Audiences Respond? 11.6. Conclusions 12. Cultural Diversity Online 12.1. The Difference the Internet Makes 12.2. Network Society and Cultural Diversity 12.3. Mediation of Cultural Diversity Internet Style 12.4. Conclusions Bibliography Index
"It is easy to read, clearly written and well organised". (Times Higher Education Supplement, 4 November 2010)
Eugenia Siapera is lecturer in Media and Communications at the Aristotle University of Thessaloniki, Greece. She is the author (with Lincoln Dahlberg) of Radical Democracy and the Internet (2007) and (with Joss Hands) At the Interface (2004).
Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Maintaining that the media actively shapes and constructs understandings of cultural difference, rather than reflecting debates on cultural diversity, Siapera argues that we must look to the media in order to understand cultural diversity and its position in society. Through a thorough analysis of the complexity of the media, Siapera examines the processes of production, representation and consumption of mediated cultural diversity, including the changes in the media landscape introduced by the internet. Moving toward a more holistic understanding of the media and their embeddedness in society, politics and culture, Cultural Diversity and Global Media constitutes an interrogation of mediated cultural difference.
In Cultural Diversity and Global Media we learn that understanding the mediation of cultural diversity requires a comparative, global outlook. This is an invaluable contribution to the study of cultural diversity and media, providing both the tools and background necessary to study media representations of cultural diversity critically. It will help students and faculty alike to understand how discourse and media engage cultural diversity within increasingly complex global contexts. Kent Ono, University of Illinois at Urbana-Champaign
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