Details

Creative Genius


Creative Genius

An Innovation Guide for Business Leaders, Border Crossers and Game Changers
1. Aufl.

von: Peter Fisk

15,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 12.05.2011
ISBN/EAN: 9780857080233
Sprache: englisch
Anzahl Seiten: 400

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? <p>Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.</p> <p>From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In <b>Creative Genius</b>, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.<br /> <br /> <b>Creative Genius</b> is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.</p> <p><b>Creative Genius</b> is "the best and last" in the <b>Genius</b> series by bestselling author Peter Fisk. Others include <b>Business Genius</b>, <b>Marketing Genius</b> and <b>Customer Genius</b>.</p>
<p><b>Future back</b></p> <p><b>1 Leonardo da Vinci 3<br /> </b>Inspired by his relentless curiosity and perspective, what are the creative talents that enable you to think differently, better and deeper, to create a better future?</p> <p><b>2 Time and space 35<br /> </b>Exploring the future world, through time travel and whitespaces to find the best opportunities … with the spaceships and stardust of <b>Virgin Galactic</b></p> <p><b>3 Creative minds 44<br /> </b>New thinking for work and life, where ideas are the new currency of success … as demonstrated by Nintendo’s ultimate game designer,<b> Shigeru Miyamoto</b></p> <p><b>4 World changing 50<br /> </b>Seismic shifts that are transforming your markets, invisible but with immense implications … like the new vision for India of <b>Aravind Eye Care</b></p> <p><b>5 Whitespaces 59<br /> </b>Women and the elderly, genetics and water, networks and 50 billion devices … the big opportunities that demand the creative animation of <b>Pixar</b></p> <p><b>6 Future back 73<br /> </b>Start with the impossible, then work out how to make it possible with more dramatic results … like Nobel prize-winning entrepreneur <b>Muhammad Yunus</b></p> <p><b>7 Creativity 81<br /> </b>The extraordinary power of ideas, inspired by jesters and sages to make new connections and possibilities … with the elegance of <b>Donna Karan</b></p> <p><b>8 Design 87<br /> </b>The fusion of function and form to give new ideas structure and style … learning from the ‘tae kuk’ of the new technology star, <b>Samsung</b></p> <p><b>9 Innovation 91<br /> </b>Making the best ideas happen successfully, and ultimately make life better for people … with sand dune-running, cyclone-powered <b>James Dyson</b></p> <p><b>10 Creative genius 102<br /> </b>Welcome to ‘the Genius Lab’, where inspiration meets perspiration, and how this book can help … plus the reality distortion field of <b>Steve Jobs</b></p> <p><b>The ideas factory</b></p> <p><b>11 Getting started 113<br /> </b>The ‘fuzzy front-end’ of problems and opportunities, dreams and napkin diagrams … and the ‘grande fromage’ of the creative world, <b>Philippe Starck</b></p> <p><b>12 Seeing things differently 119<br /> </b>Ideas and imagination achieved through different worldviews, and by simply getting out there … seeing the bigger picture like <b>Tim Berners-Lee</b></p> <p><b>13 Patterns and paradox 125<br /> </b>Making sense of the uncertain futures, through pattern recognition and paradox resolution … where the future is a little robot, the <b>Honda ASIMO</b></p> <p><b>14 Future scenarios 133<br /> </b>Building visions of alternative futures that stretch your vision and sharpen your decision-making … with rocket scientist to the stars, <b>Burt Rutan</b></p> <p><b>15 Deep diving 141<br /> </b>Immersing yourself in the customer world, through intuition and deep diving to understand more … like a day in Mumbai with <b>Ratan Tata</b></p> <p><b>16 Crowdsourcing 148<br /> </b>Harnessing the power of people, because many are smarter than few … creating the wonderful user-generated T-shirts of <b>Threadless</b></p> <p><b>17 Extremes and parallels 152<br /> </b>Finding the deviants and border-crossers, in the margins not the mainstream, and even the Masai Mara … with the distinctive twist of <b>Paul Smith</b></p> <p><b>18 Rule-breakers 157<br /> </b>Seizing discontinuity and disruption, breaking rules and conventions to do things differently … oh, and the sheep, sharks and skull of <b>Damian Hirst</b></p> <p><b>19 Ideation 163<br /> </b>Igniting the power of ideas and hypotheses to stretch, challenge and imagine better solutions … with the enlightened teamwork of <b>IDEO</b></p> <p><b>20 The ideas toolkit 170<br /> </b>Five essential tools to generate better ideas – to stretch thinking from the future back, and bring together ideas from different perspectives</p> <p><b>The design studio</b></p> <p><b>21 Design thinking 179</b></p> <p>Design as a mindset for the creative business, one that creates, shapes and communicates ideas … like the real man of Apple, <b>Jonathan Ive</b></p> <p><b>22 Context reframing 184<br /> </b>Finding your bigger idea by changing the frame of reference by which ideas are perceived … like when graffiti becomes artwork with <b>Banksy</b></p> <p><b>23 Co-creation 188<br /> </b>Creativity that unlocks the power of customer ‘ubuntu’ to develop more relevant solutions … with the push to pull of <b>Procter & Gamble</b></p> <p><b>24 Creative partners 195<br /> </b>Collaboration that exploits open innovation and ideas exchanges with the spirit of ‘Koinonia’ … and the enduring magic of <b>Disney</b></p> <p><b>25 Experimentation 201<br /> </b>Prototypes and simulations, accelerating time to market with ‘test learn test’ … and the molecular gastronomy of the world’s best restaurant, <b>El Bulli</b></p> <p><b>26 Concept fusions 205<br /> </b>Connecting ideas to create better solutions, and articulating the concepts that will make life better … inspired by the huge sculptures of <b>Anish Kapoor</b></p> <p><b>27 Simplicity 209<br /> </b>Beauty, say the scientists, is in the simplicity of complexity. And so it is in the real world … with the eight laws of digital artist <b>John Maeda</b></p> <p><b>28 Experience design 213<br /> </b>Experiences add theatre and passion to products and services, they do more for people … as Frank Gehry did for the <b>Guggenheim Bilbao</b></p> <p><b>29 Evaluating concepts 218<br /> </b>Which are the winning designs? How to evaluate ideas that have no history and so numbers are not enough … and the winning formula of <b>Alessi</b></p> <p><b>30 The design toolkit 224<br /> </b>Five essential tools to design better concepts – the practical steps to turn creative ideas into winning concepts</p> <p><b>The impact zone</b></p> <p><b>31 Launch pads 233<br /> </b>Accelerating new ideas to market, using the diffusion of innovation, whilst ensuring you cross the chasm … and taste the amazing chocolate pots of <b>Gü</b></p> <p><b>32 Creative scripts 239<br /> </b>Selling ideas through storytelling, learning from the hype and hysteria of Apple launches … and the ‘just do it’ advertising of <b>Wieden & Kennedy</b></p> <p><b>33 Profit models 243<br /> </b>Making sure ideas make money through innovative business models and effective pricing strategies … with the commercial flair of <b>Giorgio Armani</b></p> <p><b>34 Brand propositions 249<br /> </b>Making ideas relevant and distinctive through propositions that focus on the key benefits to customers … like the sports cars that care, from <b>Tesla</b></p> <p><b>35 Contagious ideas 254<br /> </b>Capturing the memes and viruses that make ideas spread, whilst overcoming the ‘hype curve’ … like rockstar with more ideas, <b>Dave Stewart</b></p> <p><b>36 Market shaping 258<br /> </b>Winning in the vortex of fast-changing markets through continuous in-market innovation … with the relentless persistence of <b>Zaha Hadid</b></p> <p><b>37 Protecting ideas 266<br /> </b>Copyrights, trademarks and patents that become your most valuable assets in a creative world … and the new entertainment world of <b>Live Nation</b></p> <p><b>38 Going further 270<br /> </b>Reaching out to adjacent markets though licensing and franchising to do more with your creative assets … like Ed Hardy revolutionary <b>Christian Audigier</b></p> <p><b>39 Delivering results 276<br /> </b>Harnessing the value drivers and performance metrics to ensure that innovation delivers profitable growth … with the creative rigour of <b>Whirlpool</b></p> <p><b>40 The impact toolkit 283<br /> </b>Five essential tools to ensure that the best ideas have the most impact in their markets … and to sustain their success over time</p> <p><b>Now forward</b></p> <p><b>41 Creative leaders 291<br /> </b>Recreating the Medici effect, the ability to support and connect people and partners for extraordinary results … and the oriental fashion of <b>Shanghai Tang</b></p> <p><b>42 Innovation strategy 299<br /> </b>suring that ideas drive profitable growth through alignment of business and innovation … as demonstrated by ‘design for business’ at <b>Lego</b></p> <p><b>43 Creative culture 306<br /> </b>Hotspots and happiness in the innovative organization that embraces change and imagination every day … recreating ‘the spirit of Enzo’ at <b>Ferrari</b></p> <p><b>44 Innovative processes 313<br /> </b>New product development that learns from the stage gates of NASA to become open and networked … and reinventing innovation at <b>3M</b></p> <p><b>45 Creative people 324<br /> </b>Visionaries, border crossers and game changers. How to ignite the power of creative people … and create fireworks like <b>Cai Guo-Qiang</b></p> <p><b>46 Innovation ventures 332<br /> </b>Ventures and incubators that make ideas happen faster inside and outside your business … and Silicon Valley’s most connected entrepreneur, <b>Reid Hoffman</b></p> <p><b>47 Creative networks 338<br /> </b>The creativity of people and places and how creative companies come together to create better ideas … like the InnovationJams of <b>IBM</b></p> <p><b>48 Managing innovation 345<br /> </b>Managing the people, projects and portfolios that make the best innovations happen time after time … and life in the Googleplex with <b>Google</b></p> <p><b>49 Game changing 353<br /> </b>Creative revolutions and the ‘X Prizes’ that deliver breakthroughs that normal processes can’t … and the relentless innovator, <b>Niklas Zennström</b></p> <p><b>50 Now forward 359<br /> </b>So what will you do today? How to make your own ideas happen and find your edge in the changing world … here’s to the crazy ones</p> <p>Appendix 1 Creative resources 365</p> <p>Appendix 2 About the book 369</p> <p>Index 375</p>
<b>Peter Fisk</b> (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.
<b>The Innovation Guide for Business Leaders, Border Crossers and Game Changers.</b> <p>Ideas are the new currency of success. Seismic shifts are transforming your markets – often invisible, but with immerse implications. New technologies, economics and culture have transformed people’s expectations and dreams. Survival and success require you to explore places no business has gone before, to be more curious and creative – to see things differently, and think different things.</p> <p>From rockstars to graffiti artists, scientists to entrepreneurs – Leonardo da Vinci and Alberto Alessi, Donna Karan and Burt Rutan, John Maeda and Shigeru Miyamoto –Creative Genius inspires you to think bigger in today’s complex world, and to ‘stay crazy’ in practical and profitable ways.</p> <p><b>Start with the impossible, then work out how to make it possible.</b></p> <p>Welcome to the Genius Lab, where inspiration meets perspiration, with practical tools to find the best opportunities, connect insight with ideas and ensure the best solutions have the most impact. Learn from the strategies and processes of today’s most innovative companies. From life in the Googleplex, to the creative rigour of Apple   and Virgin Galactic, Samsung and Threadless, IDEO and Wieden+Kennedy – fusing deep insight with commercial discipline to ensure that innovation delivers profitable growth.</p> <p><b>Be bold, be brave, be brilliant</b></p> <p>Genius = intelligent + imagination = extraordinary results </p>

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