Details
Colour Forecasting
1. Aufl.
|
42,99 € |
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| Verlag: | Wiley-Blackwell |
| Format: | |
| Veröffentl.: | 12.02.2009 |
| ISBN/EAN: | 9781405143776 |
| Sprache: | englisch |
| Anzahl Seiten: | 192 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood. <p>This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'.</p>
Introduction. <p>Fashion forecasting and the driving forces of fashion (1700-2000).</p> <p>The views of the forecasters and trend information users.</p> <p>Colour knowledge.</p> <p>The colour forecasting process.</p> <p>The colour forecaster’s toolkit.</p> <p>The development of a colour story.</p> <p>Predicting the direction for colour forecasting</p>
This book is for you if you want to know how colour is developed, learn about industrial applications, or to simply unravel the 'colour forecasting' process.<br /> <p>Just4Textiles Issue 8, Autumn 2005<br /> </p> <p>'In a very logical, systematic presentation, due recognition is given to the role of intuition and inspiration' Textiles Magazine 2005, 2</p>
<b>Tracy Diane</b> BSc, MA, PhD is a freelance designer, colour consultant and researcher. She has a great deal of experience in textile design particularly knitwear. <br /> <p><b>Tom Cassidy</b> MSc, MBA, PhD is Professor of Design at the School of Design of the University of Leeds. He has been in textile and fashion education for twenty-five years following nine years in the industry.</p>
The colour forecasting process is a major driving force in the fashion and textile industries, and is very complex, highly intuitive and little understood. <br /> <p>This textbook for students of fashion and design identifies the driving forces of fashion, past and present, and explains why the colour forecasting process was initiated and has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how to develop 'colour stories'.</p>
This book is for you if you want to know how colour is developed, learn about industrial applications, or to simply unravel the 'colour forecasting' process.<br /> <p>Just4Textiles Issue 8, Autumn 2005<br /> </p> <p>'In a very logical, systematic presentation, due recognition is given to the role of intuition and inspiration' Textiles Magazine 2005, 2</p>
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