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<p>About the Author 2</p> <p>Acknowledgments 4</p> <p>It’s Time to Make Your Side Hustle Dreams a Reality! 8</p> <p>How to Use This Book 11</p> <p><b>CHAPTER 1: Getting Prepared to Win 13</b></p> <p>Challenging the Fear That Holds You Back 15</p> <p>Get Prepared to Build a Successful Business 21</p> <p>My Side Hustle Business Story 29</p> <p>What Not to Expect from Your Side Hustle 38</p> <p>Meet Camilla Banks 43</p> <p><b>CHAPTER 2: Laying Out Your Business Idea 48</b></p> <p>What’s It Gonna Be? Brainstorming Your Business Ideas 50</p> <p>Doing Your Research: Google Is Your Friend 57</p> <p>Establishing Your Business Vision and Mission 61</p> <p>Meet Vickii Onabolu 65</p> <p><b>CHAPTER 3: Your Business Plan 70</b></p> <p>Creating a Business Plan That Makes Sense to You 72</p> <p>What Legal Structure Do You Need? 79</p> <p>Who Is Your Business for, and Why Should They Buy from You? 89</p> <p>Defining Your Products and Services 97</p> <p>Assessing Your Competition 101</p> <p>Meet Tiwa Lawrence 107</p> <p><b>CHAPTER 4: Building Your Brand and Marketing Your Business 115</b></p> <p>Developing the Look and Feel of Your Brand 117</p> <p>Creating a Marketable Brand Story 129</p> <p>Your Online Presence and Content Strategy 133</p> <p>Your Marketing Strategy and Leveling Up Your Game 148</p> <p>Meet Kalyn Johnson Chandler 156</p> <p><b>CHAPTER 5: Business Finances—Let’s Talk Money! 162</b></p> <p>Laying Out Your Startup Costs and Operating Expenses 164</p> <p>Your Business Budget: An Essential Part of Your Business Success 174</p> <p>Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186</p> <p>Pricing Your Products and Services 193</p> <p>Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200</p> <p>Meet Sahirenys Pierce 210</p> <p><b>CHAPTER 6: In It to Win It! 215</b></p> <p>Leveraging Metrics in Your Business 217</p> <p>Managing Your Time: Tips and Tools to Help 225</p> <p>Who Do You Need on Your Team? 231</p> <p>Meet Emilie Aries 238</p> <p><b>CHAPTER 7: Plan for Growth 243</b></p> <p>Staying Consistent and Persevering through Seasons 245</p> <p>Prioritizing Self-Care 250</p> <p>Meet Ebony Ruffin 253</p> <p>In Closing 258</p>

<p><b>BOLA SOKUNBI</b> is a Certified Financial Education Instructor, author, influencer, and finance expert. She’s also the CEO and founder of Clever Girl Finance, a platform that educates and empowers women to achieve their own financial independence and freedom. </p>

<p>Praise for the side hustle guide</p><p>“<i>Clever Girl Finance: The Side Hustle Guide</i> is your go-to roadmap for starting your business. Bola does an excellent job of detailing an easy-to-follow process to build your side hustle and confidently handle your business finances. The stories from successful businesswomen, included throughout the book, make for a refreshing and inspiring read.” </p><p><b>—Melisa Boutin, CFEI,</b> Student Loan Expert; author, <i>Student Loan Answers </i></p><p>“There are only so many expenses you can cut back on; at some point, you have to address the other side of the equation and increase your income. Bola’s book offers a practical guide for making it happen—from coming up with an idea to scaling it to using the extra money to turbocharge your wealth-building strategy.” </p><p><b>—Stefanie O’Connell Rodriguez, Host, the Money Confidential podcast </b></p><p><b> Get the straight goods on how to build a thriving side hustle from someone who’s been there before </b></p><p>In <i>Clever Girl Finance: The Side Hustle Guide</i>, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. Find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. Perfect for those with a side hustle dream and some energy to spare. </p><p>You’ll discover how to establish a strong foundation for your new business, write a realistic financial plan, and create a solid strategy to brand, market, and grow a business your customers won’t be able to get enough of. Build your confidence, eliminate your fears, and strengthen your focus with <i>Clever Girl Finance: The Side Hustle Guide</i>. </p>

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