Details
Business Planning Essentials For Dummies
1. Aufl.
8,99 € |
|
Verlag: | Wiley |
Format: | |
Veröffentl.: | 07.07.2014 |
ISBN/EAN: | 9781118641286 |
Sprache: | englisch |
Anzahl Seiten: | 192 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<b>All the basics you need to design a successful business plan</b> <p>Whether you're starting your first business or you're a serial entrepreneur, you know how important a good business plan is to your business's ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! <i>Business Planning Essentials For Dummies</i> gives you all the essential, practical information you need to succeed—from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.</p> <ul> <li>Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality</li> <li>Serves as an ideal refresher or introduction to the topic in an affordable small-format edition</li> <li>Intended for anyone starting their first business or even just thinking about it</li> </ul> <p><i>Business Planning Essentials For Dummies</i> is packed with everything you need to know to get started on building your dream business. So what are you waiting for?</p>
<p>Introduction 1</p> <p>Chapter 1: Letting Your Plan Take Flight 7</p> <p>Chapter 2: Figuring Out What’s So Special about You 19</p> <p>Chapter 3: Sizing Up the Competition 27</p> <p>Chapter 4: Spotting Opportunities, Dodging Threats 39</p> <p>Chapter 5: Separating Yourself from Your Business 49</p> <p>Chapter 6: Budgeting for Start-Up Expenses 65</p> <p>Chapter 7: Figuring Out Prices and Predicting Sales 77</p> <p>Chapter 8: Calculating Costs and Gross Profit 91</p> <p>Chapter 9: Planning for Expenses 107</p> <p>Chapter 10: Assembling Your Profit & Loss Projection 119</p> <p>Chapter 11: Developing a Strong Marketing Plan 133</p> <p>Chapter 12: Pulling Together Your Written Plan 147</p> <p>Chapter 13: Ten (Almost!) Questions to Ask before You’re Done 161</p> <p>Index 167</p>
<p><b>Veechi Curtis</b> is a qualified accountant and consultant who specialises in teaching small businesses about technology and finance. She is the author of several bestselling <i>For Dummies</i> business titles.</p>
<p><b><i>Learn to:</i></b></p> <ul> <li>Design a successful business plan</li> <li>Budget for expenses and predict sales</li> <li>Understand the opportunities for your business</li> <li>Turn your business plan into a reality</li> </ul> <p><b>Plan for business success with this concise guide</b></p> <p>If you’re starting your first business or looking to brush up your entrepreneurial skills, <i>Business Planning Essentials For Dummies</i> gives you the key information you need to succeed — from deciding what your business is really all about to building a long-term vision of where your company will go, and much more!</p> <ul> <li>Get your feet wet — identify your strengths and let your plan take flight</li> <li>Separate yourself from the pack — understand your competition and establish your competitive advantage</li> <li>Show me the money — create a start-up budget, calculate costs and plan for expenses</li> <li>All about marketing — define your target market, set sales goals and get a handle on customer service</li> <li>Put your plan on paper — plug in the financials and set milestones for every step of the way</li> </ul> <p><b>Open the book and find:</b></p> <ul> <li>How to analyse competitor and industry trends</li> <li>Advice on setting business goals</li> <li>Help with understanding taxes and loans</li> <li>Ways to figure out prices and forecast sales</li> <li>Guidance on different financial reports</li> <li>Questions to ask before signing off on your plan</li> <li>Links to downloadable online resources</li> </ul>