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<p>Acknowledgements ix</p> <p>Preface xi</p> <p>1 What’s the issue and why should I care? 1</p> <p><b>2 Why are tools to understand business so inadequate? </b><b>5</b></p> <p>2.1 How did we get here? 8</p> <p>2.2 Business definition à la 20th century 13</p> <p>2.3 But we have had some (limited) success 21</p> <p><b>3 OK (enough already), so What must be done? </b><b>25</b></p> <p>3.1 Purpose-based thinking 33</p> <p>3.2 How we answer the W5 questions 35</p> <p><b>4 What do genetic business models (xBML) look like? </b><b>39</b></p> <p>W1: the <i>What </i>dimension 49</p> <p>W2: the <i>Who </i>dimension 54</p> <p>W3: the <i>Where </i>dimension 57</p> <p>W4: the <i>Which </i>dimension 61</p> <p>W5: the <i>When </i>model 66</p> <p>W5I (integrated): the <i>How </i>model 69</p> <p>5 How do we (quickly) create xBML models (aka Business Co-Formulation^TM) 81</p> <p><b>6 The ‘So what’ (where’s my darn ROI?) </b><b>97</b></p> <p>6.1 Some quantifiable types of business gain 102</p> <p>6.2 Some more very real but less quantifiable types of business gain 116</p> <p><b>7 How do I implement this? </b><b>131</b></p> <p>7.1 Enterprise deployment? 131</p> <p>7.2 But how do I implement or manage my xBML projects? 136</p> <p>8 What about BPM (Business Process Management)? 141</p> <p><b>9 What the heck is the difference between BPEL, BPMN, UML, IDEF and xBML? </b><b>149</b></p> <p>9.1 BPEL 150</p> <p>9.2 BPMN 154</p> <p>9.3 UML 159</p> <p>9.4 IDEF 166</p> <p>9.5 xBML 167</p> <p>10 Based on (anticipated) popular demand, more on auto-business requirements generation 173</p> <p>11 COTS (commercial off-the-shelf) software selection 181</p> <p>12 An added big, big takeaway 185</p> <p>13 A quick last summary 191</p> <p><b>Appendices 195</b></p> <p>Appendix A: xBML example – Fill ‘a vacant job position’ 195</p> <p>Appendix B: Potential knowledge sources 201</p> <p>Appendix C: Some government laws governing commerce 202</p> <p>Appendix D: Sample enterprise deployment what model 209</p> <p>Appendix E: BRD 211</p> <p>Appendix F: Can xBML be automated? 216</p> <p>Glossary 221</p> <p>Bibliography 235</p> <p>Index 237</p>

<p><b>Cedric G. Tyler</b> is President of BusinessGenetics^®, principle inventor of the xBML^™ methodology, and a leading expert in the fields of Business Modeling, Business Process and Information Technology. He began his career with IBM in the UK and subsequently cofounded INFOMET and Infolab, two international companies specializing in the business-to-information technology interface which were acquired by IBM in the 1990’s. He has advised many leading organizations in the private and public sectors and served as an adjunct professor at the Daniels College of Business at Denver University. </p> <p><b> Steve Baker</b> is CEO of BusinessGenetics^® and has over twenty-five years of experience in the IT, Healthcare, and Real Estate industries. He has held management positions in Fortune organizations including Digital Equipment Corporation (DEC) and Science Applications International Corporation (SAIC). For the past decade he has focused on improving the communication within and among businesses as well as improving their operational efficiencies. He sits on the boards of several private and nonprofit corporations, and has been an Adjunct Professor at the Daniels School of Business.

<p><b>This book will revolutionize the way you describe, plan and improve your business. </b></p> <p>Developed over thirty years and proven in over 500 projects within major organizations, xBML is the world’s first scientific method for describing business. Using a system of diagrams based on an intuitive framework of five Ws (Who does What, with Which information, Where and When?), xBML gives companies a comprehensive view of their enterprise – one that depicts precisely the complex relationships between operations, information, resources and technology within a multi-dimensional model. In essence, it unlocks the genetic code of the organization. And, like a genetic code, this information can then be called upon repeatedly to describe, to plan and to improve. <p>It’s time to throw out the flow charts. The dream of accurately describing a business once, in terms that make sense to everyone, and then re-using this information time and again is at last a reality. xBML bridges the enterprise divide, providing the means for clear, concise communication between all members of an organization. Major companies have already saved over $2 billion using the approach, and thousands of individuals have been trained in the methodology. Read this book, and discover why unlocking your organization’s Business Genetics will lead to quantifiable business improvement. <p><b>BusinessGenetics</b>^®, owner of the eXtended Business Modeling Language^™ (xBML^™), was co-founded in 2000 by Cedric and Steve. Based in Denver, USA, it provides xBML™ training and professional services. Its sister company, xBML^™ Innovations, provides a comprehensive xBML^™ software solution suite.

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