Practical advice for your personal journey, from a self-made billionaire Business-Do is your personal handbook for achieving happiness by systematically turning your dreams into reality. Success looks different to everyone, but author Hiroshi Mikitani exemplifies its essential, universal qualities: as the founder and CEO of Rakuten, Mikitani is a self-made entrepreneur who became Japan's leader in the new global economy—a journey that made him a billionaire. In this book, he shows you how to achieve your own version of success in work and in life. Paying homage to Japan's ethos of quality and discipline, this book shares 89 principles Mikitani has gathered over the course of his remarkable career. These thought-provoking, action-oriented rules show you everything from how useful your dreams are, to the best way to harness the internet, to what management techniques work to the importance of self-improvement. The result: your own powerful, personal playbook straight from the mind of an inspirational trailblazer. Mikitani guided Rakuten from its 1997 foundation to become one of the world's largest e-commerce platforms, with a still rapidly-expanding global footprint reaching industries including fintech, messaging, digital content, and even drones. This book describes the ideas, thoughts, actions, and philosophies that drove Mikitani to the top. Discover the myriad ways in which the internet is fundamentally transforming the world Learn from a blend of Japanese discipline and commitment to quality and the Silicon Valley approach to business, where collaboration and agility are essential and lucrative Adopt data-driven management techniques that constantly question, constantly improve, and empower people to exceptional performance Share in Mikitani's optimistic vision, and his industry-specific predictions Happiness is something you live every day. It is both the result and the critical ingredient of success, and there is plenty to go around. Business-Do gives you the principles you need on your own journey to success.
Introduction xiii Chapter 0 Clean Your Space 1 Chapter 1 The 10 Core Principles 5 01 All concepts are relative 6 02 Believe in the power of the moonshot 7 03 Learn the difference between a group and a team 9 04 Think about your mindset, skills, and knowledge 11 05 Question yourself 14 06 A brand is a flag 16 07 The internet transformation continues 18 08 The internet will curate the world’s knowledge and data, but the human touch will still be key 20 09 Taking action leads to deeper thinking 22 10 Continuously improve by a fraction. It’s the key to what others call “good luck” 25 Chapter 2 Personal Development 29 11 Push yourself like a professional (athlete) does 29 12 Play catch between your left and right brain 31 13 Plan forward from birth or backward from death 33 14 Create an objective personality when you’re in the hot seat 35 15 Never stop learning. Ever 37 16 Build self-confidence through small successes 39 17 Always be curious and ambitious 40 18 Find a partner to play intellectual “catch” with 42 19 Set clear goals for your actions 44 20 Remember that great information can come from surprising places 46 21 Don’t rationalize your behavior as others do 48 22 Interrogate your intuition with hard numbers 49 23 Aim to understand the framework 51 24 Create solutions that break down barriersand reveal new challenges 53 25 Identify your weaknesses. Fix them or find workarounds 55 26 Never let your mental energy levels drop 57 Chapter 3 The Value of Relationships 59 27 Offer value-added services. Anything less is meaningless 60 28 Put yourself in their shoes 61 29 See the essence of things 63 30 Size up risk by quantifying it 65 31 Seek out best practices all around you 67 32 Listen especially closely to people you disagree with 69 33 Value the balance between cooperation and competition 72 34 Teaching others will help you grow 73 35 Develop win-win relationships 75 36 Start with good footwork 77 37 Report, contact, and consult 79 38 Analyze the situation from all angles 81 39 Know who and what works, even in tight spots 83 40 Be courageous 85 Chapter 4 Get Your Organization Moving 87 41 Numbers give clarity, so set KPIs 87 42 Pay close attention to resource allocation 89 43 Lead by teaching 91 44 Leverage the organization to move faster 93 45 Harness the power of competition 95 46 Share the sense of accomplishment 97 47 Find the bottlenecks 99 48 Create your own turning point 101 49 Meet and revive in the morning 102 50 Think like a manager 103 51 Create and share a template for success 105 52 Earn trust within your company 106 53 Establish symbolic rituals 107 54 Successful organizations combine pressure and excitement 109 55 Know that there are two types of speed: velocity and agility 110 56 Divide into small groups to improve transparency 112 Chapter 5 Win Every Battle 115 57 Analyze and execute with an eye on the future 115 58 Hypothesize, then create shikumi 118 59 Get things done 119 60 Examine the facts from every angle 121 61 Keep your eyes on what’s at your feet and what lies ahead 122 62 Factorize 124 63 Lean operations generate innovation and growth 126 64 Think about both vertical and horizontal competition 128 65 The Mikitani Curve: Quality depends on a 0.5 percent difference in effort 130 66 Identify what is core and what is missioncritical 132 67 Deciding not to do something can be the most important thing to do 134 68 Companies are sumo rings. They need wrestlers 135 69 Master the timeline 136 70 The devil is in the details 138 71 Success is born of failure. Never hesitate to improve 139 72 Find trends in the numbers 140 73 Think about value chains 142 74 To win, close the gaps and add originality 144 75 No business is special 145 76 Boost profits by using assets in multiple ways 146 77 Strategy, execution, and operation 148 78 No single path leads to success 150 79 Generate the largest cost advantage to win 151 80 Create shikumi that will keep generating value 153 Chapter 6 Nurture a Global Mindset 155 81 The essence of e-commerce is communication 155 82 Seek information beyond your borders 157 83 Your network is your best news source; media come second 159 84 The internet will eliminate national borders. Think global 161 85 Learn from the world’s best practices 162 86 Thinking globally will make you stronger locally 163 87 Thoroughly and humbly analyze past successes 165 88 It’s never too late 166 Acknowledgments 169 Index 171
Hiroshi Mikitani (Japan) is the co-founder and CEO of Rakuten. Rakuten is an electronic commerce and Internet company based in Tokyo. Its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world's largest by sales. He is known worldwide as a self-made billionaire and Japan’s leader in the networked economy.
“Great learners make great teachers, and Mickey is one of the most committed learners I know. Here, he shares the rules, values, and strategies for business success that helped him become one of the world’s leading Internet entrepreneurs. Highly recommended!” —Reid Hoffman, co-founder of LinkedIn and co-author of the New York Times bestsellers The Alliance and The Startup of You “In Business-Do, Mikitani-san illuminates a pathway for anyone to achieve business success. He mines his rich experience over the last 20 years building one of the world’s most amazing companies to reveal his guiding principles for turning dreams into reality. Mickey is creating the next generation of Japanese management excellence: a disciplined, collaborative work ethic and a mindset and passion to challenge the unknown and create new value that contributes to the world’s overall happiness. Don’t miss out on learning from a true master of the art and science of business.” —Marc Benioff, Chairman and CEO, Salesforce “My co-founder and I benefit every day from Mickey’s leadership rules. He has the rare ability to combine humble servant leadership with aggressive action and appropriate risk taking. This book provides a fantastic guide for entrepreneurs and managers by outlining principles that have made Mickey one of the world’s most respected global business leaders. Leadership of the future must be more like Mickey’s: human, respectful, flexible, and persistent.” —John Zimmer, Lyft Co-founder and President “Business-Do is packed with practical tips for running a business as well as Mickey’s personal philosophy for work and life. His wisdom is relevant for startups and established companies alike.” —Ben Silbermann, CEO, Pinterest
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