Details

Better Together


Better Together

8 Ways Working with Women Leads to Extraordinary Products and Profits
1. Aufl.

von: Jonathan Sposato

16,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 30.11.2017
ISBN/EAN: 9781119452089
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

It is the year 2017 and gender equality and women thriving in work place without fear of sexual harassment or discrimination is the #1 unsolved social issue of our time.   Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits offers a rare and startling look at the business world through the lens of an expert looking in and plots out how ALL types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff.  It focuses on powerful and implementable solutions that any CEO, manager, or team leader can put to use to ensure that women thrive within the organization, leading to the business being more successful, customers happier, and employees more fulfilled.  Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. These secrets are not just for tech companies, but for teams and companies in ANY industry.  It is the culmination of extensive research on the many issues that affect gender equality (or lack thereof) in the workplace, exhaustive interviews with many powerful female CEO’s and executives who have been brave in sharing stories of their own personal struggles and triumphs, as well as Jonathan's own experiences as a male entrepreneur, CEO, and angel investor in supporting the advancement of women in business. The book also shows us why that’s not only the right thing to do, but the smart thing to do economically. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the FULL potential of your workforce. The data will amaze you and the real-world voices will inspire you, and with Better Together you can achieve more success with more women on your team. If you care about inclusivity and beating the forces that prevent it, you will want to read this book. About the Author;  Jonathan Sposato is chairman and co-founder of Geekwire, PicMonkey, and WeCount.org, and in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he’s gone on to add numerous awards for innovation, voted “CEO of the Year” for Picnik.com, receiving the University of Washington’s “Man of Integrity” award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry. 
Foreword ix With Grace Kahng xi About the Author xiii Introduction xv Sister, Where Art Thou? xv What Do I Know about Women? xvii It’s Personal xix I Know We Can Do Better xxiii Straight Talk: Maria Hess xxiv Chapter 1 Men Must Change 1 Welcome to Man Island 3 The Sad Truth of the Here and Now 4 And It’s Complicated 8 The Bigger Picture 10 One Small Step for Womankind 11 Night of the Living Bros 15 Women Don’t Get Funded 16 Getting Harassed Is Part of the Hustle 18 Men Must Be Part of the Solution 24 Be a Change Master 26 Straight Talk: Lisa Conquergood 28 Chapter 2 Solution 1: Not Enough Women? Look Harder 29 Look Harder Part A: Top of the Funnel 30 What’s in a Name? Anonymize Resumes 30 Look Harder Part B: Minding the Gap 32 Stacking the Loop and Mining for Diamonds 35 Set Explicit Diversity Goals, Then Mirror Your Interview Loop to Match 37 Pay Big Bonuses for Employee Referrals of Candidates from Underrepresented Backgrounds 40 Mining for Diamonds and “Custom Grooming” 41 Straight Talk: Lisa Maki 47 Chapter 3 Solution 2: In It to Win It: Supporting Women’s Development 49 Reverse Mentoring 49 Increasing Female Visibility 54 Straight Talk: Eugenia Harvey 63 Straight Talk: Maria Hess 64 Chapter 4 Solution 3: Listen Louder 65 Dragon Slayers and Deliberators 66 Star Shooters and Stratosphere Blasters 68 Identical Pitches Yield Biased Results 70 How Men Can Change the Way They Listen 72 Straight Talk: Karen Cooper 80 Straight Talk: Susannah Malarkey 81 Chapter 5 Solution 4: Creating a Family-Forward Culture 83 One: No Meetings before 9:00 a.m. 86 Two: Men Should Take Just as Much Parental Leave as Women 89 Three: Shut Down Email at Night 92 Four: Create Family-Friendly Spaces, Not Bro-Friendly Spaces 96 Straight Talk: Christina Watt 105 Straight Talk: Dr. Tejal Desai 106 Chapter 6 Solution 5: Just Say No: High Performance Should Not Trump Bad Behavior 107 Caught between a Rock and a Hard Place 108 How Long Has This Been Happening? 109 Reid Hoffman 112 The Cost of Ignoring the Problem 113 D&I: Hire a Diversity and Inclusion Director 114 Words Can Change the World: Say “No” to Bad Behavior Regardless of Performance Level 115 But Wait, There’s More 118 Straight Talk: Laura Parmer Lohan 120 Chapter 7 Solution 6: Adopt the ERA at Your Company—Because Your Country Didn’t 121 Revenge of the Housewife 124 Revive the Equal Rights Amendment: Ratify Now 129 All Is Not Lost 132 Straight Talk: Melody McCloskey 135 Chapter 8 Solution 7: Stand Together or Fall Apart 137 Touching the Third Rail 139 Great Expectations: Case Study 142 It’s Really Not Personal 145 Come Together: Right Now! 147 Our Unique Strengths as Women 148 Straight Talk: Debbie Landa 151 Straight Talk: Shelley Ross 152 Chapter 9 Solution 8: The Future: Raising Better Men 153 Show That Mom Is Incredible and Strong 156 Communicate Differently at Home 157 Break Out of the Man Box and Call Out Bro Behavior 158 Show Him That Things That Are Traditionally “Feminine” Are Not “Less Than,” or Off-Limits 159 Show Him New Heroes, Stories That Include Women and Girls 160 Straight Talk: Grace Kahng 162 Chapter 10 Final Thoughts 163 A Note from Niniane Wang 165 Endnotes 167 Acknowledgments 169 The Better Together Pledge 171 Index 173
JONATHAN SPOSATO is chairman and co-founder of Geekwire, PicMonkey, and WeCount.org, and, in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he's gone on to add numerous awards for innovation, voted "CEO of the Year" for Picnik.com, receiving the University of Washington's "Man of Integrity" award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry.
"When women are present, great things happen," according to Jonathan Sposato. As a perpetual innovator and world-class leader in the technology industry, he's shown many teams how to raise a startup into a disruptive phenomenon. In 2015 he became the first male investor who vowed to only fund startups with at least one female co-founder. Now, in this much-needed guidebook to being the change we need in business, he sheds light on the tremendous value women bring to leadership teams and details an eight-step strategy for evolving your workforce into a high-performing, gender-balanced unit. Better Together is the deeply authentic and authoritative resource business owners, board members, and leaders at all levels need to develop a culture optimized to attract and retain the top talent in the industry regardless of gender. Through firsthand accounts, high-quality data, and real-world examples, it clearly reveals how too many corporate cultures cripple the company by feeding into outdated ways of thinking and behaving that are exclusionary to women. You don't need to be a woman to understand this widely proven approach! It's written by a man who has spent his entire life looking in from the outside and found his way to achieving singular success by selling two companies to Google. Jonathan directly attributes the success of one of those companies to its completely balanced male to female team, and inside he gives you the fully attainable secrets to creating a workplace culture where every employee is empowered and encouraged to reach their full potential. Conveniently organized into specific solutions to the biggest walls dividing the collective power of your team, this everyday reference should be at your fingertips for its: Actionable steps you can take to optimize your behavior, mindset, and communication style to create a gender-balanced team, department, and company culture Comprehensive coverage of current gender-equity issues based on up-to-date gender communication research, recruitment practices, gender legislation, and personal insights from pioneers in gender awareness Authoritative guidance on developing better products, increasing profitability, and improving employee retention—all while cutting costs—by leading a gender-balanced workforce If you don't see an equal number of women and men when you look around your organization, get Better Together and watch your bottom line grow the closer you get to balanced.
Build High-Performing Organizations with a Gender-Balanced Workforce Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits offers a rare and startling look at the business world through the lens of an expert looking in and plots out how all types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff. Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. By fine tuning your behaviors, communication style, and approach to leadership building, both men and women can achieve their individual potential to produce: A more successful business A growing customer base loyal to better products and services A fully committed and fulfilled workforce His success is not an anomaly—and you might think there were more women in tech based on the data, but women aren't finding equal access to career-advancing opportunities in corporate cultures lacking in eight specific criteria. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the full potential of your workforce. The data will amaze you and the real-world voices will inspire you, and with Better Together you can achieve more success with more women on your team.

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