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<p>Introduction xv</p> <p>About This Book xv</p> <p>Foolish Assumptions xvi</p> <p>Icons Used in This Book xvi</p> <p>Where to Go from Here xvii</p> <p><b>Chapter 1: Creating Awesome Content 1</b></p> <p>The Three C's of YouTube 2</p> <p>Recognizing the Importance of Community 2</p> <p>Coming Up with a Theme 4</p> <p>Consistency Is Key 5</p> <p>The Success Formula 6</p> <p>Going Viral 7</p> <p>The Six-Month Challenge 8</p> <p><b>Chapter 2: Setting Up Your Channel 11</b></p> <p>Setting Up Your Account 12</p> <p>Navigating Your Channel 14</p> <p>Customizing Your Account Settings 16</p> <p>Choosing a Good Channel Icon 22</p> <p>Creating a Channel Banner 24</p> <p>Adding Social Icons to Your Banner 26</p> <p>Getting Started with Graphic Design 27</p> <p>Figuring Out What Programs to Use 28</p> <p><b>Chapter 3: Creating an Intro Trailer 29</b></p> <p>Breaking Down the Process 30</p> <p>Brainstorming 30</p> <p>Filming and Uploading Your Trailer 37</p> <p>Setting Your Channel Trailer 38</p> <p><b>Chapter 4: Shooting Your Video 41</b></p> <p>Choosing the Right Camera 42</p> <p>Using Webcams 42</p> <p>Shooting on Mobile 47</p> <p>Upping Your Game with Digital Cameras 49</p> <p>Using Shot Angles to Add Interest 49</p> <p>Paying Attention to Lighting 51</p> <p>Picking Up Audio 51</p> <p>Practice Makes Perfect 53</p> <p><b>Chapter 5: Editing 55</b></p> <p>Importing Footage 56</p> <p>Cutting Clips 57</p> <p>Adding Text, Transitions, and Audio 59</p> <p>Reviewing and Exporting 63</p> <p>Exploring Advanced Export Settings 64</p> <p>Looking at Video-Editing Software 65</p> <p><b>Chapter 6: Uploading Your Video 67</b></p> <p>Your Upload Checklist 68</p> <p>Uploading Your Video to YouTube 68</p> <p>Finding Everything You Need in Info & Settings 69</p> <p>Exploring Advanced Features 79</p> <p>Accessing Your Videos through Video Manager 85</p> <p><b>Chapter 7: Sharing Your Video 87</b></p> <p>Encouraging Friends 88</p> <p>Extending Beyond YouTube 88</p> <p>Recognizing the Importance of Subscribers 92</p> <p><b>Chapter 8: Tracking Your Video Performance 95</b></p> <p>Accessing YouTube Analytics 96</p> <p>Breaking Down the Numbers 97</p> <p>Responding to Comments 105</p> <p>Exploring Further 108</p> <p><b>Chapter 9: Going Further with More Features 111</b></p> <p>Making Money with Your Videos 112</p> <p>Live Streaming on YouTube 116</p> <p>Enabling Sponsorships 124</p> <p>Organizing Playlists 125</p>

<p><b>ABOUT THE AUTHOR</b> <p>Cristina Calabrese is a founding member of and Director of Marketing for The Digital Arts Experience (The DAE), a STEAM-focused learning center for kids and adults located in Scarsdale, NY. She runs her own gaming channel on YouTube in her spare time.

<p><b>GET EYES ON YOUR VIDS</b> <p>If you're the type who goes to YouTube for everything from entertainment to information to a way to communicate with your friends, this is the book you need to build a channel worth subscribing to. Packed with the advice of a video production teacher who's created her own channel, this book offers step-by-step advice for building a YouTube audience. <ul> <li><b>Launch your channel </b>– establish a home on YouTube where people can find your work</li> <li><b>Create your videos </b>– apply production tricks to create videos that viewers watch over and over again</li> <li><b>Collaborate with your audience </b>– build a relationship with your viewers that helps your audience grow</li> </ul>

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