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<p>List of Illustrations xxi</p> <p>Acknowledgments xxiii</p> <p>A Love Note From Neen xxiii</p> <p>About the Author xxvii</p> <p>Introduction xxix</p> <p>Does Your Attention Pay? xxix</p> <p>The Costs of Inattention xxxi</p> <p>Intention Is What Makes Attention Valuable xxxii</p> <p>An Attention Revolution xxxiv</p> <p>Attention Pays xxxv</p> <p>Attention Is Yoga for Your Mind xxxvii</p> <p><b>PART ONE DOES YOUR ATTENTION PAY? 1</b></p> <p><b>Chapter 1 Our Attention-Deficit Society 3</b></p> <p>Internal Factors 5</p> <p><i>The Great Multitasking Myth </i>5</p> <p><i>The “Over Trilogy” — Overwhelmed, Overstressed, and Overtired </i>6</p> <p><i>Generational Differences </i>9</p> <p>External Factors 11</p> <p><i>Physical Environment </i>11</p> <p><i>How the Media and Information Overload Changed Our Attention</i> 12</p> <p><i>Our Technology Addiction </i>14</p> <p><i>Our Addiction to Social Media and Apps </i>18</p> <p><i>Destruction of the Work-Life Boundary</i> 21</p> <p>The Costs of the Attention-Deficit Society 24</p> <p><b>Chapter 2 Listen with Your Eyes: The Power of Intentional Attention 29</b></p> <p>Intentional Attention 31</p> <p><i>Conscious Versus Unconscious </i>31</p> <p><i>Deliberate Versus Distracted </i>32</p> <p><i>Transformational Versus Transactional </i>33</p> <p><i>The Intentional Attention Model </i>35</p> <p>Change Is Hard — But Oh So Worth It! 38</p> <p><i>Change Your Brain </i>39</p> <p><i>Change Your Focus </i>41</p> <p><i>Change Your Habits </i>43</p> <p>How to Make Your Attention Pay 47</p> <p><b>PART TWO PERSONALLY — BE THOUGHTFUL 51</b></p> <p><b>Chapter 3 Personalize Performance: Brand Building, Nido Qubein Style 53</b></p> <p>Practice Self-Care 55</p> <p><i>Establish a Morning Routine </i>56</p> <p><i>Establish a Night Routine </i>57</p> <p><i>Schedule Recovery Time </i>59</p> <p><i>Set Boundaries with Your Devices and Social Media</i> 60</p> <p>Manage Your Personal Brand 62</p> <p><i>What Does Your Personal Brand Say About You? </i>62</p> <p><i>Become Your Own Publicist </i>65</p> <p><i>Always Plan for the Next Opportunity </i>65</p> <p><i>Find and Connect with Advocates </i>67</p> <p><i>Be the Duck </i>68</p> <p><i>Seek Feedback</i> 68</p> <p>Manage Your Communications 69</p> <p><i>Grow Your Confidence </i>69</p> <p><i>Be Conscious of Your Language </i>70</p> <p><b>Chapter 4 Focus on VIPs: Systemize Thoughtfulness 73</b></p> <p>Focus on Your VIPs 74</p> <p><i>Who Needs Your Attention in Your Personal Life? </i>74</p> <p><i>Who Needs Your Attention at Work? </i>77</p> <p><i>The Other Kind of VIPs </i>79</p> <p>Manage Your Communications with Others 80</p> <p><i>Use People’s Names </i>80</p> <p><i>Be a Fascinated Listener</i> 80</p> <p><i>Know Their Preferred Communication Style and Mode </i>82 <br /><br />Manage Your Relationships with Others 83</p> <p><i>Step Away from the Device! </i>83</p> <p><i>Create Significant Moments 84</i></p> <p><i>Rev Your RAZ for Recognition </i>87</p> <p>Implement Systemized Thoughtfulness 88</p> <p><b>PART THREE PROFESSIONALLY — BE PRODUCTIVE 93</b></p> <p><b>Chapter 5 Prioritize Your Priorities: Create Significant Moments 95</b></p> <p>Pack Your Highest Priorities 97</p> <p>Protect Your Time 99</p> <p><i>Systemize Your Calendar </i>100</p> <p><i>Defend Against Your Biggest Distraction </i>103</p> <p><i>Outsource Your Life </i>106</p> <p>Guard Your Focus 107</p> <p><i>“No” Is a Complete Sentence </i>108</p> <p><i>Bring Back the Gatekeeper </i>110</p> <p><i>Fight Decision Fatigue </i>111</p> <p><i>Discipline Your Use of Devices and Social Media </i>112</p> <p><b>Chapter 6 Create a Culture of Attention: Stop the Madness 117</b></p> <p>Show Them the Path and then Empower Them to Take It 118</p> <p>Cultivate an Environment Where Productivity Thrives 121</p> <p><i>Create an Agile Work Culture </i>121</p> <p><i>Reduce Stress and Promote Healthy Choices </i>125</p> <p><i>Stop the Meeting Madness </i>129</p> <p><i>Communicate Clearly with Contextual Models </i>132</p> <p><b>PART FOUR GLOBALLY — BE RESPONSIBLE 137</b></p> <p><b>Chapter 7 Make an Impact: The Great (Disappearing) Barrier Reef 139</b></p> <p>You Can Make an Impact 141</p> <p>Leverage Your Leadership 143</p> <p>Organizational Stewardship 144</p> <p><i>Create a Connection </i>144</p> <p><i>Being Responsible Can also Be Profitable </i>145</p> <p><i>The Power of Employee Service Days</i> 146</p> <p><b>Chapter 8 Join the Attention Revolution 149</b></p> <p>Bonus Chapter: Build an Organization That Pays Attention 154</p> <p>Empower Your Team to Give Intentional Attention 156</p> <p>Leverage Social Media to Surprise and Delight Customers 160</p> <p>Systemize Thoughtfulness — The Mendlowski Method 162 <br /><br />Ensure Customers Get a Consistent Experience 163</p> <p>Give Attention to Get Attention 164</p> <p>Peloton: The Poster Child for Intentional Attention 166</p> <p>Endnotes 170</p> <p>Index 177</p>

<p><b>NEEN JAMES,</b> international speaker and coach, works with professionals in many industries sharing productive strategies to help them achieve big results. As a Global Gurus Top 30 Worldwide Leadership and Communications Speaker, with over 50,000 online followers and countless live audience members, she teaches ways to improve the quality of their lives, business, and relationships. <i>Attention Pays</i> provides the answers they are seeking. Neen is also an avid shoe collector, unofficial champagne taste tester, and happy little Aussie.

<p>"The difference between success and failure is often the same as the difference between happiness and frustration: deciding to use intention. Neen makes it clear that our attention is too important to be frittered away merely because someone (or something) decided to grab it." —<b>SETH GODIN</b>, bestselling author of <i>Linchpin</i> <p><b>DISCOVER THE KEY TO DRIVING PROFITABILITY, PRODUCTIVITY, AND ACCOUNTABILITY. . . ATTENTION</b> <p>"The 'Over Trilogy' cycle Neen shares in this book is impacting more than our decision- making ability and productivity; it's impacting our wellness and happiness! Neen offers profound insight and action-orientation that positively changes the trajectory of our businesses, communities, and lives. As we pay genuine attention to the people and world around us, we reap vast rewards."</br> <b> —Barbara Cowan,</b> Vice President Talent and Inclusion, Comcast Spotlight <p>"An insightful and thought-provoking look at the impact of technology (especially smart phones!) and our ability to remain in-tune with ourselves, our day, and overall environment. <i>Attention Pays</i> crystallizes social media's influence on human interaction and the results thereof; which tend to be the inverse of common beliefs."</br> <b> —Phil LaLonde,</b> SVP Ad Sales Commercial Operations, Viacom Media Networks <p>"Finally! In an overwhelming world that pulls us in every direction, a book that lays out the where, how, and why about where we should focus. The best part is that <i>Attention Pays,</i> pays you back as you read it. Of the thousands of books that come out this year, this is the one to pay attention to."</br> <b> —Scott Stratten,</b> five-time bestselling author, UnMarketing Inc. <p>Through my research, study and work with cool clients including Viacom, Paramount Pictures, Abbott and Comcast, I've seen the power of Intentional Attention. I've repeatedly witnessed firsthand the extraordinary difference slight shifts in attention creates in people's lives. That is why the concept of intentional attention is the underpinning of my business practice, my strategy development, and my passion for helping people get from where they are to where they want to be. <p>If you are tired of being stressed out and overwhelmed, join the <i>Attention Pays</i> revolution. Neen shares powerful suggestions and strategies in this guidebook on the power of attention that will drive profitability, increase productivity, and boost accountability. She reveals how to tune out the constant noise from the world around us (and our overly busy minds) and explains how to transform your life in unimaginable ways through intentional attention.

<p>"The difference between success and failure is often the same as the difference between happiness and frustration: deciding to use intention. Neen makes it clear that our attention is too important to be frittered away merely because someone (or something) decided to grab it."</p> <p>Seth Godin - Author - Linchpin</p> <p>In a world that continues to demand more, Neen’s honest insights, powerful research and bubbly humor drives home the importance of managing internal and external factors to reclaim our time and attention. I recommend this book to everyone, at every level, looking for winning attention strategies to lead a more fulfilled, productive and intentional life.</p> <p>Mary Rooney - Vice President - Strategic Planning and Communications - Comcast Spotlight</p> <p>Finally! In an overwhelming world that pulls us in every direction, a book that lays out the where, how and why about where we should focus. The best part is that Attention Pays, pays you back as you read it. Of the thousands of books that come out this year, this is the one to pay attention to.</p> <p>Scott Stratten - 5X Best-Selling Author - UnMarketing Inc.</p> <p>Attention Pays is a masterclass in how to influence others, win business and lead teams. In a world where everybody is crazy busy, this book gives you the tools to cut through the clutter so you're seen, heard, and understood. I've made it required reading for my staff and clients.</p> <p>Michael Port - NY Times, WSJ Bestselling author of Steal the Show</p> <p>In the business world where leaders are often distracted and overwhelmed, this book provides solutions every person can implement in their personal and professional life.</p> <p>Leading a life of significance requires you to pay attention to who, and what really matters. Neen's attention frameworks and strategies make this a must-read for anyone wanting to be a more current, relevant and influential leader.</p> <p>I am recommending the staff and students at High Point University follow Ms. James advice to be more thoughtful each day, more productive each week, and more responsible each year."</p> <p>Dr. Nido R. Qubein - President- High Point University</p> <p>There are teachers and gurus, innovators and thought leaders. And then there is Neen James. Years ago when we met, I was immediately struck by her power to ignite a room, to change how people think about themselves, and to demonstrate what is possible if we pay attention and create a life of intention. Neen’s power is in her authenticity. She absolutely talks the talk (like no other), but Neen truly walks the walk – and, in those signature pink heels, no less.</p> <p>Neen values relationship and service to others above all else. She is a passionate connector of people, and one of the most generous professionals I’ve ever met. Neen changed my life for the better, and when you immerse yourself in Attention Pays, she will no doubt change yours.</p> <p>Elizabeth Lucas-Averett (Ella) - Host of On Air with Ella</p> <p>After an extremely successful and provocative read with Folding Time, Neen James hits another home run with Attention Pays.  There were so many powerful messages around being highly productive, but through an ever changing personal and professional landscape – we have lost the ability to give our undivided attention.  This consistently happens in the workplace and unfortunately, outside of the workplace as well.  We have to be intentionally investing all the time, there’s no other choice.  The rewards are immeasurable.”</p> <p>Bob O’Brien - Vice President - Southwest Region - Comcast Spotlight</p> <p>What I appreciate so much about Neen’s very attentive (to the reader!) book is this: being attentive isn’t just a binary goal (e.g., you are either paying attention or you aren’t). It’s a practice. Focusing on Intentional Attention lets us forgive ourselves for those lapses we all have—but gives us a tool box to put successful attention “in our way"--which in turn puts success in our way. Turn off your phone, and read this book.</p> <p>Tom Webster - Vice President - Strategy - Edison Research</p> <p>Attention Pays reads like a business book for the inefficient and exhausted. But it's actually a field guide to living your life with more balance, intention, focus, joy. Sneaky move, Neen.<br />Ann Handley, WSJ best-selling author of Everybody Writes & Chief Content Officer, MarketingProfs<br /><br />I have no doubt that we create in our lives the things we pay attention to, good and bad.</p> <p>Managing time is good, managing energy is smart but paying attention is where the real growth lay.  In a world of constant distraction, paying attention is our competitive advantage.</p> <p>Matt Church - Founder of Thought Leaders Global</p> <p>Insightful and thought-provoking look at the impact of technology (especially smart phones!) and our ability to remain in tune with ourselves, our day to day, and our overall environment. “Attention Pays” crystallizes social media’s influence on human interaction and the results thereof; which tend to be the inverse of common beliefs.</p> <p>Phil LaLonde - SVP Ad Sales Commercial Operations - Viacom Media Networks</p> <p>Neen James has written a brilliant book that demands us all to sit up and pay attention.  From the insightful research on the costs of inattention to the practical tips and strategies that allow us to harness the power of intentional attention in all walks of our lives, this book is a must read for anyone who wants to be more focused, more productive and have more impact on the world.</p> <p>Toni Newman - Founder of The Innovation Advantage - Professional Catalyst</p> <p>Stop everything you are doing and join the Attention Revolution, led by the inimitable Neen James.  In this chaotic and cacophonic world, Neen teaches you to control what demands your attention, and to prioritize what really matters, with equal parts love, humor, and brilliance.  This book is essential reading for every leader who cares about their relationships at home, at work, and in their community.</p> <p>Laura Gassner Otting  - Chief Confidence Catalyst</p> <p>The basis of any relationship is care. With her new book “Attention Pays,” Neen James brings the business world closer to building real relationships. We are all in a time-stressed world. I am constantly responding to the demands of my members, the public, and fellow staff. Like many people, I jump at my phone’s every ding, ping and notification, taking me away from the people right in front of me. This has had a negative impact on my relationships and my success. In this frenzied environment, I have missed chances to connect and cost myself uncountable returns.</p> <p>Neen’s ideas on attention have helped me to focus on the important interactions I have every day. As I control distractions, I am seeing improved connections and live in the precious moments of someone’s time. This focus is helping me to be a better employee, father, and husband. The ideas in this book can help you and your organization analyze the factors diminishing your attention and put the care back in your relationships with customers, clients, and employees. You will find that attention pays.</p> <p>Scott D. Ferrin – Field Director – Society for Human Resource Management (SHRM)</p> <p>From the moment Neen shared this idea with me, I knew she had a winner.  Her unique perspective on this important topic is critical for all leaders today. Attention Pays will help businesses stay relevant, leaders improve morale, and individuals grow business relationships or the bottom line.</p> <p>I recommend this book to anyone who wants to differentiate themselves… from leaders who want to stand out, to parents who want to create more significant memories with their kids, the message is clear: Attention Pays.</p> <p>Clint Greenleaf - CEO - HomePlate Peanut Butter</p> <p>The “Over Trilogy” cycle of Overwhelmed, Overstressed and Overtired Neen shares in this book is impacting more than our decision-making ability and our productivity; it’s impacting our wellness and happiness! Neen James’ book, Attention Pays, offers profound insight and action-orientation that will positively change the trajectory of our businesses, our communities and our lives. As we pay genuine attention to the people and world around us, we reap vast rewards.</p> <p>Barbara Cowan - Vice President Talent and Inclusion - Comcast Spotlight</p> <p>Do yourself a big life-changing favor and take the wise lessons of Attention Pays to heart and you will morph in really important ways. Neen James helps you tame the “squirrels” of the un-focused brain to lead you to  a personal and professional life of effectiveness, well-being and enormous impact.</p> <p>Scott Halford - Wall Street Journal Bestselling author of Activate Your Brain - Member National Speakers Hall of Fame</p> <p>A devastating indictment of flawed time management and bogus multitasking, Attention Pays will rewire how you do EVERYTHING. Your to-do list should have exactly one item: buy this book.</p> <p>Jay Baer - Founder of Convince & Convert and author of Hug Your Haters</p> <p>If you wish you could focus on what matters, stop doing things that rob you of profit and success, and improve interaction with business colleagues, clients and loved ones, then slap your distracted self and pick up Attention Pays by Neen James. It'll change your life.</p> <p>Ian Altman - Bestselling co-author of Same Side Selling</p>

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