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<p>Introduction 1</p> <p><b>Part 1 Artificial Intelligence Trailblazers</b></p> <p>1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13</p> <p>2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21</p> <p>3 Amazon: Using Deep Learning To Drive Business Performance 29</p> <p>4 Apple: Integrating AI Into Products And Protecting User Privacy 37</p> <p>5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43</p> <p>6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49</p> <p>7 IBM: Cognitive Computing Helps Machines Debate With Humans 55</p> <p>8 JD.com: Automating Retail With Artificial Intelligence 61</p> <p>9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69</p> <p>10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75</p> <p><b>Part 2 Retail, Consumer Goods and Food and Beverage Companies </b></p> <p>11 Burberry: Using Artificial Intelligence To Sell Luxury 83</p> <p>12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87</p> <p>13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93</p> <p>14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99</p> <p>15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105</p> <p>16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111</p> <p>17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117</p> <p>18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123</p> <p>19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129</p> <p>20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135</p> <p><b>Part 3 Media, Entertainment and Telecom Companies </b></p> <p>21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143</p> <p>22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149</p> <p>23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155</p> <p>24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161</p> <p>25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167</p> <p>26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173</p> <p>27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179</p> <p>28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185</p> <p>29 Verizon: Using Machine Learning To Assess Service Quality 191</p> <p>30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197</p> <p><b>Part 4 Services, Financial and Healthcare Companies </b></p> <p>31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205</p> <p>32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211</p> <p>33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217</p> <p>34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221</p> <p>35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227</p> <p>36 Hopper: Using Artificial Intelligence To Travel For Less 233</p> <p>37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239</p> <p>38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year 245</p> <p>39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249</p> <p>40 Uber: Using Artificial Intelligence To Do Everything 255</p> <p><b>Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies</b></p> <p>41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263</p> <p>42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269</p> <p>43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275</p> <p>44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281</p> <p>45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287</p> <p>46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293</p> <p>47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299</p> <p>48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305</p> <p>49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311</p> <p>50 Volvo: Using Machine Learning To Build The World’s Safest Cars 317</p> <p><b>Part 6 Final Words and Artificial Intelligence Challenges </b></p> <p>51 Final Words And Artificial Intelligence Challenges 323</p> <p>About the Author 329</p> <p>Acknowledgments 331</p> <p>Index 333</p>

<p><b>BERNARD MARR</b> is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of <i>Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results</i> and <i>Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance,</i> both published with Wiley. <p><b>MATT WARD</b> is the research lead for Bernard Marr & Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.

<p><b>ADOPT AI-SOLUTIONS TO MEET REAL-WORLD BUSINESS PROBLEMS</b> <p><i>Artificial Intelligence in Practice</i> is a practical resource that demystifies how Artificial Intelligence (AI) and machine learning can be used to solve common business challenges and open the door to opportunities that often exceed expectations. The book is filled with insights from some of the most important AI giants including Google, Microsoft, Amazon, Alibaba, and other forward thinking industry leaders. It also presents compelling case studies from traditional businesses and startups, that detail how AI is being applied in the real world of business. <p>Bestselling author and AI expert Bernard Marr offers detailed examinations of 50 companies that have successfully integrated AI into their business practices. He provides an overview of each company, describes the specific problem AI addressed and explains how AI offered a workable solution. Each case study contains a comprehensive overview, some technical details as well as key learning summaries. <p>Artificial intelligence and machine learning are the most important modern business trends that are driving today's (and tomorrow's) successes. As the book's myriad cases demonstrate, AI can be used in industries ranging from banking and finance to media and marketing. By adopting AI technology, any business, no matter what size, sector or industry, can advance innovative solutions to their most demanding challenges.

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