Details

Access to Asia


Access to Asia

Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
1. Aufl.

von: Sharon Schweitzer, Liz Alexander, Bob Waisfisz

19,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 07.04.2015
ISBN/EAN: 9781118919026
Sprache: englisch
Anzahl Seiten: 400

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Beschreibungen

<b>Create meaningful relationships that translate to better business</b> <p><i>Access to Asia</i> presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea.</p> <ul> <li>Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts</li> <li>Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile</li> <li>Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships</li> </ul> <p>Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, <i>Access to Asia</i> showcases the critical people skills that drive global business success.</p>
<p>Foreword xiii</p> <p>About the Authors xv</p> <p>Acknowledgments xvii</p> <p>Introduction xix</p> <p>A Journey of Passion xx</p> <p>From Etiquette to Intercultural Exchange xx</p> <p>A Questioning Framework xxi</p> <p>Why These Asian Countries? xxi</p> <p>How This Book Is Structured xxii</p> <p>Self-Awareness Profiles xxii</p> <p>Business Is Relationships xxiii</p> <p>From Theory to Practice xxiii</p> <p><b>Chapter 1 A Question of Culture 1</b></p> <p>Why This? Why Now? 6</p> <p>Who Are “Americans”? 7</p> <p><b>Chapter 2 Exploring Country Cultures 9</b></p> <p>Thinking Is Not Universal 11</p> <p>Relationships Are Dynamic 12</p> <p><b>Chapter 3 United States of America</b> <b>27</b></p> <p>Introduction 28</p> <p>Quiz 28</p> <p>Country Basics 29</p> <p>Etiquette, and Customs 34</p> <p>Eight-Question Framework 43</p> <p>Cultural Summary 52</p> <p>Self-Awareness Profile 52</p> <p>The Journey Continues . . . 53</p> <p><b>Chapter 4 Overview of Concepts and Terms 55</b></p> <p><b>Chapter 5 China 67</b></p> <p>Introduction 68</p> <p>Quiz 69</p> <p>Country Basics 69</p> <p>Business Culture, Etiquette, and Customs 75</p> <p>Eight-Question Framework 84</p> <p>Cultural Summary 93</p> <p>Self-Awareness Profile 93</p> <p><b>Chapter 6 Hong Kong 97</b></p> <p>Introduction 98</p> <p>Quiz 99</p> <p>Country Basics 99</p> <p>Business Culture, Etiquette, and Customs 104</p> <p>Eight-Question Framework 113</p> <p>Cultural Summary 120</p> <p>Self-Awareness Profile 121</p> <p><b>Chapter 7 India 123</b></p> <p>Introduction 124</p> <p>Quiz 125</p> <p>Country Basics 125</p> <p>Business Culture, Etiquette, and Customs 131</p> <p>Eight-Question Framework 139</p> <p>Cultural Summary 147</p> <p>Self-Awareness Profile 147</p> <p><b>Chapter 8 Japan 151</b></p> <p>Introduction 152</p> <p>Quiz 153</p> <p>Country Basics 153</p> <p>Business Culture, Etiquette, and Customs 159</p> <p>Eight-Question Framework 167</p> <p>Cultural Summary 177</p> <p>Self-Awareness Profile 177</p> <p><b>Chapter 9 Malaysia 181</b></p> <p>Introduction 182</p> <p>Quiz 182</p> <p>Country Basics 183</p> <p>Business Culture, Etiquette, and Customs 188</p> <p>Eight-Question Framework 198</p> <p>Cultural Summary 205</p> <p>Self-Awareness Profile 206</p> <p><b>Chapter 10 Myanmar 209</b></p> <p>Introduction 210</p> <p>Quiz 211</p> <p>Country Basics 211</p> <p>Business Culture, Etiquette, and Customs 217</p> <p>Eight-Question Framework 225</p> <p>Cultural Summary 233</p> <p>Self-Awareness Profile 233</p> <p><b>Chapter 11 The Philippines 237</b></p> <p>Introduction 238</p> <p>Quiz 239</p> <p>Country Basics 239</p> <p>Business Culture, Etiquette, and Customs 245</p> <p>Eight-Question Framework 252</p> <p>Cultural Summary 258</p> <p>Self-Awareness Profile 259</p> <p><b>Chapter 12 Singapore 261</b></p> <p>Introduction 262</p> <p>Quiz 262</p> <p>Country Basics 263</p> <p>Business Culture, Etiquette, and Customs 269</p> <p>Eight-Question Framework 276</p> <p>Cultural Summary 282</p> <p>Self-Awareness Profile 283</p> <p><b>Chapter 13 South Korea 285</b></p> <p>Introduction 286</p> <p>Quiz 287</p> <p>Country Basics 287</p> <p>Business Culture, Etiquette, and Customs 293</p> <p>Eight-Question Framework 303</p> <p>Cultural Summary 309</p> <p>Self-Awareness Profile 310</p> <p><b>Chapter 14 Taiwan 313</b></p> <p>Introduction 314</p> <p>Quiz 315</p> <p>Country Basics 315</p> <p>Business Culture, Etiquette, and Customs 321</p> <p>Eight-Question Framework 329</p> <p>Cultural Summary 336</p> <p>Self-Awareness Profile 336</p> <p>Chapter 15 Summary 339</p> <p>Bibliography 343</p> <p>Books 343</p> <p>Online Resources 348</p> <p>Contributors 351</p> <p>Index 359</p>
<p><b><i>Kirkus</i> *starred review*</b><br />This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.</p> <p>Intercultural consultant Schweitzer and consultant/author Alexander (<i># Thought Leadership Tweet</i>, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to“the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (<i>omiyage</i>, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.”</p> <p>Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.</p>
<p><b>SHARON SCHWEITZER, JD,</b> is an intercultural consultant and international etiquette expert to current and future leaders within Global 2000 and Fortune 50 companies. As the founder of Protocol & Etiquette Worldwide, her work and travels have taken her to all seven continents and over 60 countries. She has over 20 years’ experience providing consulting and training to more than 100,000 attorneys and corporate executives in law firms and global corporations. Sharon’s law practice, during her earlier years as an employment attorney, involved cultural dynamics between employees and management. She has delivered presentations and workshops for Charles University, Prague; The Ohio State University; and The University of Texas at Austin. Sharon speaks French and some Czech. She is a popular radio and TV guest as well as a sought-after conference speaker, columnist, and blogger. Connect with her at www.sharonschweitzer.com. </p> <p><b>LIZ ALEXANDER, PhD,</b> is the multiple awards-winning author of 15 books and acts as book strategist and consulting co-author to business leaders, entrepreneurs, and consultants worldwide. She is also co-founder of boutique consulting firm Leading Thought, directing her gifts and passion to helping aspiring thought leaders harness strategically valuable, actionable insights to grow their businesses and boost revenue. She can be reached at liz@drlizalexander.com.
<p><i>Access to Asia</i> presents a practical framework and effective strategies for today’s global business leaders and managers, whether they are traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from the extensive experience and global connections of intercultural consultant and international etiquette expert Sharon Schweitzer and consulting co-author and book strategist Liz Alexander, as well as contributions from over 100 international professionals, this crucial guide suggests that irrespective of their industry, everyone is in the relationship business. When doing business in Asia, building trust and gaining respect are vital steps in developing meaningful business relationships. <i>Access to Asia</i> is filled with the inside advice and real-world stories that explain how to strengthen business ties in ten countries including China, Hong Kong, India, Japan, Myanmar/Burma, and South Korea. </p> <p><i>Access to Asia</i> reveals why cultural awareness is so vital to sustained business success and out-lines an eight-question framework for building business relationships in ten important Asian markets. The simple Self-Awareness Profiles prompt you to identify where you currently stand on topics related to this framework, compared with the prevailing country culture. The U.S. chapter offers insights for U.S. Americans into their own culture, and is a primer to doing business in the U.S. for Asian readers or indeed anyone from another culture. The authors include an alphabetical listing of common concepts and terms that offer a better understanding of how to create long-lasting business relationships in Asia. <p>The book is filled with down-to-earth suggestions for creating goodwill such as incorporating the names of national heroes and sports figures in conversations and presentations. For each Asian country highlighted there is a handy guide to that country’s etiquette and protocol including material on gift-giving practices, forms of address, greetings, and much more. The authors also impart insider tips and suggestions for the proper way to socialize, and they include a guide to fiscal calendars and important dates of regional holidays. <p>For individuals and companies looking to engage more successfully with their counterparts in Asia, <i>Access to Asia</i> showcases the critical people skills that drive global business success.

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