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<p>List of Figures viii</p> <p>Notes on Contributors ix</p> <p>Introduction 1<br /><i>Janet Wasko</i></p> <p><b>Part I Theoretical Overviews</b></p> <p>1 The Development of Television Studies 15<br /><i>Horace Newcomb</i></p> <p>2 Critical Perspectives on Television from the Frankfurt School to Postmodernism 29<br /><i>Doug Kellner</i></p> <p><b>Part II Television/History</b></p> <p>3 Television and History 51<br /><i>Paddy Scannell</i></p> <p>4 Our TV Heritage: Television, the Archive, and the Reasons for Preservation 67<br /><i>Lynn Spigel</i></p> <p><b>Part III Television/Aesthetics and Production</b></p> <p>5 Television as a Moving Aesthetic: In Search of the Ultimate Aesthetic – The Self 103<br /><i>Julianne H. Newton</i></p> <p>6 Locating the Televisual in Golden Age Television 126<br /><i>Caren Deming</i></p> <p>7 Television Production: Who Makes American TV? 142<br /><i>Jane M. Shattuc</i></p> <p><b>Part IV Television/The State and Policy</b></p> <p>8 Who Rules TV? States, Markets, and the Public Interest 157<br /><i>Sylvia Harvey</i></p> <p>9 Public Broadcasting and Democratic Culture: Consumers, Citizens, and Communards 174<br /><i>Graham Murdock</i></p> <p>10 Culture, Services, Knowledge: Television between Policy Regimes 199<br /><i>Stuart Cunningham</i></p> <p><b>Part V Television/Commerce</b></p> <p>11 Television Advertising as Textual and Economic Systems 217<br /><i>Matthew P. McAllister</i></p> <p>12 Watching Television: A Political Economic Approach 238<br /><i>Eileen R. Meehan</i></p> <p>13 Keeping “Abreast” of MTV and Viacom: The Growing Power of a Media Conglomerate 256<br /><i>Jack Banks</i></p> <p>14 The Trade in Television News 270<br /><i>Andrew Calabrese</i></p> <p><b>Part VI Television/Programming, Content, and Genre</b></p> <p>15 Configurations of the New Television Landscape 291<br /><i>Albert Moran</i></p> <p>16 The Study of Soap Opera 308<br /><i>Christine Geraghty</i></p> <p>17 The Shifting Terrain of American Talk Shows 324<br /><i>Jane M. Shattuc</i></p> <p>18 Television and Sports 337<br /><i>Michael R. Real</i></p> <p>19 “Where the Past Comes Alive”: Television, History, and Collective Memory 361<br /><i>Gary R. Edgerton</i></p> <p>20 “How Will You Make it on Your Own?”: Television and Feminism Since 1970 379<br /><i>Bonnie J. Dow</i></p> <p>21 Television and Race 395<br /><i>Sasha Torres</i></p> <p><b>Part VII Television/The Public and Audiences</b></p> <p>22 Television, Public Spheres, and Civic Cultures 411<br /><i>Peter Dahlgren</i></p> <p>23 Television and Public Opinion 433<br /><i>Justin Lewis</i></p> <p>24 Reality TV: Performance, Authenticity, and Television Audiences 449<br /><i>Annette Hill</i></p> <p>25 A Special Audience? Children and Television 468<br /><i>David Buckingham</i></p> <p><b>Part VIII Television/Alternative Challenges</b></p> <p>26 Local Community Channels: Alternatives to Corporate Media Dominance 489<br /><i>DeeDee Halleck</i></p> <p><b>Part IX International Television/Case Studies</b></p> <p>27 Latin American Commercial Television: “Primitive Capitalism” 503<br /><i>John Sinclair</i></p> <p>28 Television in China: History, Political Economy, and Ideology 521<br /><i>Yuezhi Zhao and Zhenzhi Guo</i></p> <p>29 Japanese Television: Early Development and Research 540<br /><i>Shunya Yoshimi</i></p> <p>30 Change and Transformation in South African Television 558<br /><i>Ruth Teer-Tomaselli</i></p> <p>31 Television in the Arab East 580<br /><i>Nabil H. Dajani</i></p> <p>Index 602</p>

“Janet Wasko, one of our most distinguished media analysts, has assembled a veritable ‘dream team’ of authors to write about television. Drawing on multiple disciplinary and theoretical perspectives, this impressive new volume will shift our thinking profoundly about an object that continues to fascinate and frustrate both those who will its demise, and those who welcome its triumphs.” <br /> <i>Toby Miller, University of California, Riverside</i><br /> <p><br /> </p> <p>“We need more accounts of television that really push at the interconnections of economy, institution and culture. This ambitious collection, often comparative and historical, hits the spot admirably.”<br /> <i>John Corner, University of Liverpool</i><br /> </p> <p><br /> </p> <p>“The volume comprehensively maps the terrain of television studies with an impressive line-up of authors. Each provides a state-of-the-art overview of a key topic, resulting in a stimulating diversity of historical, international, and multidisciplinary perspectives.”<br /> <i>Sonia Livingstone, London School of Economics</i><br /> </p> <p>"Jaent Wasko’s book provides a wealth of information, interesting analyses, and fruitful theoretical discussions."<br /> <i>Historical Journal of Film, Radio and Television</i></p>

<b>Janet Wasko</b> is Professor in the School of Communication and Journalism at the University of Oregon. Her many books include <i>Hollywood in the Information Age: Beyond the Silver Screen</i> (1994), <i>Consuming Audiences? Production and Reception in Media Research</i> (1999), <i>Understanding Disney: The Manufacture of Fantasy</i> (2001), and <i>How Hollywood Works</i> (2003).

<i>A Companion to Television</i> is a magisterial collection of original essays that chart the history of television from its inception to the present day. Over 30 leading scholars across the humanities and social sciences look at television scholarship as it responded to technological, institutional, and aesthetic changes around the world. <p>The essays cover a myriad of topics and theories that have led to television’s current incarnation, and predict its likely future. From technology and aesthetics, television’s relationship to the state, televisual commerce, texts, representation, genre, internationalism, and audience reception and effects, <i>A Companion to Television</i> is an invaluable reference for understanding the significance of television in the modern and postmodern world.</p>

“Janet Wasko, one of our most distinguished media analysts, has assembled a veritable ‘dream team’ of authors to write about television. Drawing on multiple disciplinary and theoretical perspectives, this impressive new volume will shift our thinking profoundly about an object that continues to fascinate and frustrate both those who will its demise, and those who welcome its triumphs.”<br /> <i>Toby Miller, University of California, Riverside</i> <p>“We need more accounts of television that really push at the interconnections of economy, institution and culture. This ambitious collection, often comparative and historical, hits the spot admirably.”<br /> <i>John Corner, University of Liverpool</i><br /> </p> <p>“The volume comprehensively maps the terrain of television studies with an impressive line-up of authors. Each provides a state-of-the-art overview of a key topic, resulting in a stimulating diversity of historical, international, and multidisciplinary perspectives.”<br /> <i>Sonia Livingstone, London School of Economics</i><br /> </p> <p>"Janet Wasko’s book provides a wealth of information, interesting analyses, and fruitful theoretical discussions."<br /> <i>Historical Journal of Film, Radio and Television</i></p>

GB