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List of Figures and Tables x <p>Notes on Contributors xiii</p> <p>Acknowledgments xix</p> <p>1 Introduction 1<br /><i>P. David Marshall and Sean Redmond</i></p> <p><b>Part One The Genealogy of Celebrity</b></p> <p>Introduction 15<br /><i>P. David Marshall</i></p> <p>2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21<br /><i>Fred Inglis</i></p> <p>3 Brand Names: A Brief History of Literary Celebrity 39<br /><i>Loren Glass</i></p> <p>4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58<br /><i>Gaylyn Studlar</i></p> <p><b>Part Two The Publics of Celebrity</b></p> <p>Introduction 79<br /><i>Sean Redmond</i></p> <p>5 Celebrity, Participation, and the Public 83<br /><i>Graeme Turner</i></p> <p>6 Celebrity, Convergence, and the Fate of Media Institutions 98<br /><i>Nick Couldry</i></p> <p>7 Barack Obama, Media Spectacle, and Celebrity Politics 114<br /><i>Douglas Kellner</i></p> <p>8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135<br /><i>Saeko Ishita</i></p> <p><b>Part Three Celebrity Value</b></p> <p>Introduction 155<br /><i>P. David Marshall</i></p> <p>9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161<br /><i>Andrew Tolson</i></p> <p>10 Winning Isn’t Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177<br /><i>Ellis Cashmore</i></p> <p>11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194<br /><i>Alison Hearn and Stephanie Schoenhoff</i></p> <p><b>Part Four Global Celebrity</b></p> <p>Introduction 213<br /><i>Sean Redmond</i></p> <p>12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219<br /><i>Kerry O. Ferris</i></p> <p>13 “Tweeting the Good Causes”: Social Networking and Celebrity Activism 235<br /><i>Liza Tsaliki</i></p> <p>14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258<br /><i>Andrew F. Cooper</i></p> <p>15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273<br /><i>Pramod K. Nayar</i></p> <p><b>Part Five Celebrity Screens/Technologies of Celebrity<br /><br /></b>Introduction 289<b><br /></b><i>P. David Marshall</i></p> <p>16 Celevision: Mobilizations of the Television Screen 295<br /><i>Misha Kavka</i></p> <p>17 Stardom, Celebrity, and the Moral Economy of Pretending 315<br /><i>Barry King</i></p> <p>18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media 333<br /><i>Alice E. Marwick</i></p> <p><b>Part Six Emotional Celebrity</b></p> <p>Introduction 351<br /><i>Sean Redmond</i></p> <p>19 Frontierism: “The Frontier Thesis,” Affect, and the Category of Achieved Celebrity 355<br /><i>Chris Rojek</i></p> <p>20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371<br /><i>Olivier Driessens</i></p> <p>21 Sensing Celebrities 385<br /><i>Sean Redmond</i></p> <p><b>Part Seven Celebrity Embodiment</b></p> <p>Introduction 401<br /><i>Tamara Heaney and Sean Redmond</i></p> <p>22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407<br /><i>Diane Negra</i></p> <p>23 Neymar: Sport Celebrity and Performative Cultural Politics 421<br /><i>David L. Andrews, Victor B. Lopes, and Steven J. Jackson</i></p> <p>24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440<br /><i>Toija Cinque</i></p> <p><b>Part Eight Celebrity Identification</b></p> <p>Introduction 457<br /><i>P. David Marshall</i></p> <p>25 From Para-social toMultisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463<br /><i>Matt Hills</i></p> <p>26 The Everyday Use of Celebrities 483<br /><i>Joke Hermes and Jaap Kooijman</i></p> <p>27 Exposure: The Public Self Explored 497<br /><i>P. David Marshall</i></p> <p>Index 519</p>

<p><b>P. David Marshall</b> is Professor of New Media, Communication and Cultural Studies at Deakin University. He is the author of <i>Celebrity and Power: Fame in Contemporary Culture</i> (1997, 2014), co-author of<i> Persona Studies</i>(2015). <i>Fame Games</i> (2000), and editor of <i>the Celebrity Culture Reader</i>(2006) among many other books, book chapters and articles on new media, fame and popular culture.</p> <p><b>Sean Redmond</b> is Associate Professor of Media and Communication at Deakin University, Australia. He is the editor of <i>Celebrity Studies, Framing Celebrity: New Directions in Celebrity Culture</i> (2006), <i>Stardom and Celebrity: the Reader</i> (2008), and the author of <i>Celebrity and the Media </i>(2014).</p>

In spite of roots stretching to ancient times, the study of celebrity is one of the fastest growing areas of contemporary academic scholarship. Contributing to this trend is how the new social media have taken celebrity/fan interaction to a level of engagement virtually unimaginable just a few years ago. <i>Companion to Celebrity</i> presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Featuring essays contributed from two dozen leading experts drawn from a range of disciplines and academic backgrounds, topics include the genealogy of celebrity, celebrity’s relationship with the public, the monetary value of celebrity, global celebrity, the screens and technologies of celebrity, celebrity’s emotional appeal, celebrity embodiment, and celebrity and fan interaction processes. Offering timely insights on everything from the cult of celebrity to our obsession with fame, <i>Companion to Celebrity </i>sheds important new light on our current understanding of an old and enduring phenomenon that is more ubiquitous in today’s world than at any other point in human history.

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