You Can Kill An Idea, But You Can't Kill An OpportunityHow to Discover New Sources of Growth for Your Organization
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity Thinking™ is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.
Chapter 1 Big THINKING 17 Chapter 2 Big GROWTH 31 Chapter 3 Big OPPORTUNITY 45 Big SOURCES 53 Big RELATIONSHIPS 69 Chapter 4 Big EXPLORATION 87 Big TRENDS 91 Big DIMENSIONS 107 Big INSIGHTS 117 Big PICTURE 127 Chapter 5 Big LANDSCAPE 135 Big SPACES 139 Big STARTERS 149 Big SHAPERS 161 Big STORIES 173 Chapter 6 Big IDEAS 183 Big FARMING 189 Killer IDEAS 197 Big MINING 217 Chapter 7 Big FUTURE 229 Little EPILOGUE 247 INDEX 251
Pam Henderson, PhD is an author, former faculty at Carnegie Mellon University, entrepreneur and recognized speaker. She invented Opportunity Thinking™, a creative approach to innovation that has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. She speaks internationally and publishes widely on market insight, business and innovation strategy, and design and has been recognized in the Harvard Business Review, Wall Street Journal, and on NPR. Pam is co-founder and CEO of NewEdge, a growth, strategy and design firm that uses the Opportunity Thinking™ methodology to create sustainable growth for companies across industries such as John Deere, Pepsico, Dupont and The North Face. Prior to New Edge, Pam worked with the national laboratory system and Washington State University to commercialize early-stage technologies. She lives with her husband, three children, and dogs in Washington State.
Opportunity Thinking unleashes big growth Growth of every kind, for every person We all have the potential to grow—our organizations, careers, and even the good we can create. Vision, insight and creativity are not linked to a job title. They are inherent in all of us, waiting to be tapped and brought to life for extraordinary success. Tools for Opportunity Thinking Opportunity Thinking empowers us to see potential in new places—across markets, technologies, business models, brands and design. Your entire organization can become Opportunity Thinkers! Journey to bigger ideas Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Understanding opportunity inspires and generates big ideas that win.
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