Details

Will Work for Fun


Will Work for Fun

Three Simple Steps for Turning Any Hobby or Interest Into Cash
1. Aufl.

von: Alan R. Bechtold

16,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 01.04.2009
ISBN/EAN: 9780470282113
Sprache: englisch
Anzahl Seiten: 240

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<i>Will Work for Fun</i> presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career. Packed with stories, examples, exercises, and links to online resources, Will Work for Fun is the cure for another dull day at the office.
<p>Acknowledgments ix</p> <p>Foreword Dr. Joe Vitale xi</p> <p>Prologue “Why Don’t They Stop?” xiii</p> <p>A Million to One xiv</p> <p>What Would You Do? xvi</p> <p>We Can All Be Rock Stars xvii</p> <p>Introduction The True Nature of Work xix</p> <p>Round-the-Clock Non-Workaholic xx</p> <p>Work: A Different View xxi</p> <p>A Best-Selling Author’s Life—Without Writing a Word xxiii</p> <p>Publishers Make the Real Money xxvii</p> <p>About the Author xxix</p> <p><b>CHAPTER 1 The Sitcom as Life 1</b></p> <p>Why Your Life Never Matches What You See on the Screen—And How Easy It Is to Create a Life That Does 1</p> <p>Inventorying Your Life Experience 14</p> <p>Identifying Your Real Passion 17</p> <p>Where You Are Now—And Why 23</p> <p>Getting Where You Want to Be—Fast 31</p> <p>FUN Money Profile: Erik D. Stafford 38</p> <p>Wrap-Up 40</p> <p><b>CHAPTER 2 Which Friend Are You? 43</b></p> <p>Jenny Gets Started 44</p> <p>A Different Definition of Work 46</p> <p>Rachel, Monica, Chandler, or Ross? 50</p> <p>What about Phoebe—Or Joey? 52</p> <p>Discovering the Character You Really Play in Your Life 53</p> <p>Reinventing the Character You Really Play in Your Life 56</p> <p>FUN Money Profile: Jorge Arguello 59</p> <p>Wrap-Up 61</p> <p><b>CHAPTER 3 It All Starts with a Book 63</b></p> <p>Free Fun Is Great Fun 64</p> <p>Mail Boxed In 66</p> <p>Plotting Your New Life 67</p> <p>Storyboarding Your New Life: It’s like Planning a Screenplay—But a Lot Easier 71</p> <p>Casting Call: Plugging In Your Character 75</p> <p>Characters Count 78</p> <p>Be Your Own Nielsen—Finding Out What Your Prospects Want to Buy before You Spend One Minute<br /> Developing Anything 80</p> <p>Planning the Happy Ending 84</p> <p>FUN Money Profile: Lori Steffen and Jeff Wark 86</p> <p>Wrap-Up 90</p> <p><b>CHAPTER 4 Scripting the Pilot 93</b></p> <p>A Small Social Experiment 94</p> <p>If You Can Write—Great! 95</p> <p>If You Can’t Write or Simply Don’t Want to Write—Great! 98</p> <p>The Key to FUN Money: Think like a Publisher 100</p> <p>Finding the Right Resources 104</p> <p>Preselling the Fall Season 119</p> <p>Selecting the Right Product/Promotional Mix 120</p> <p>FUN Money Profile: Don Strinz 139</p> <p>Wrap-Up 143</p> <p><b>CHAPTER 5 The “Pitch” 147</b></p> <p>Selling Isn’t Hard When You’re Selling You 147</p> <p>Setting Your Marketing System Goals 148</p> <p>You Have to Sell Free, Too 149</p> <p>How to Create a Marketing Campaign That Will Attract Prospects 150</p> <p>Mr. Whipple Really Knew His Marketing 151</p> <p>A Driving Rain—of Prospects, Customers, and Cash 160</p> <p>An Easy Marketing System for $200 or Less 160</p> <p>Virtually Lock Out Any Potential Competitors 166</p> <p>FUN Money Profile: Randy Charach 168</p> <p>Wrap-Up 173</p> <p><b>CHAPTER 6 The Payday That Never Ends 177</b></p> <p>Recycling: It’s Not Just for Aluminum Cans 177</p> <p>How to Repurpose Everything You Do 178</p> <p>Your Newsletter—The Constant Marketer 180</p> <p>Continue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans 182</p> <p>FUN Money Profile: C. J. Bronstrup 185</p> <p>Wrap-Up 189</p> <p>Epilogue 191</p> <p>FUN Money Profile: Lee and Robin Collins 192</p> <p>Afterword Mark Joyner 203</p> <p>Index 205</p>
<b>Alan R. Bechtold</b> is a veteran of more than twenty-three years of on-line publishing and mar-keting. A leading online marketer—known as "The Wise Old Man of the Internet"—he delivers live seminars on online marketing and publishes multiple newsletters read by more than 45,000 subscribers. Alan is also extremely accessible. He can be reached by simply visiting: www.AlanBechtold.com.
Praise for <b>Will Work for Fun:</b> <p>"Bechtold is the Pied Piper for the New Millennium. Follow him and you will learn to enjoy your life and your work; and you will quickly come to agree that fun really is the best thing to have!"<br /> <b>—TIM KNOX</b>, bestselling author of Everything I Know About Business I Learned from My Mama, www.timknox.com</p> <p>"Finally . . . the truth is revealed. Work is not a four-letter word when you love what you do. Alan delivers a rollicking good read that gives you a step-by-step blueprint for making money while having fun."<br /> <b>—SHAWN CASEY,</b> founder and CEO of eSpider Squad Franchises,www.shawncasey.com</p> <p>"This book should be required reading for anyone who hates their job and wants to live a life of their biggest dreams . . . and still make huge sums of money! This is a rare gem your boss does not want you to read."<br /> <b>—T.J. ROHLEDER</b>, President and CEO of M.O.R.E. Inc.</p> <p>"I've worked with hundreds of CEOs and I always tell them, if it isn't fun—if it's not rewarding and satisfying—don't do it. Now I'm going to make Bechtold's <i>Will Work for Fun</i> required reading, so they have the exact same road map to turn their passions into profits and, as Bechtold says, 'make their play pay.' Give this book to your children. It will help them get a head start on the only sane way to earn a living: doing what you love for money."<br /> <b>—PAUL LEMBERG</b>, CEO of Axcelus Advisors, and bestselling author of Be Unreasonable, www.paullemberg.com</p>
"You simply cannot succeed in a big way unless your work is fun for you. But no one discusses this important topic. At last that's all changed in Alan R. Bechtold's new book. 'Will Work for Fun.' What are the author's qualifications? Perhaps he has enjoyed the longest Internet success, publishing and marketing online for 23 years and averaging more than $1 million in sales per year doing what he loves doing most. Alan reveals three simple steps for turning any hobby or interest into a big cash generating machine for you!" --- Ted Nicholas, author Billion Dollar Marketing Secrets

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