What To Do When Machines Do EverythingHow to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
“Refreshingly thought-provoking…” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created. Written by a team of business and technology expert practitioners—who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business—this book provides a clear path to the future of your work. The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology's impact on the way we work and live. Find out where we're headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business—or your career—get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.
Preface ix Chapter 1 When Machines Do Everything 1 Like It or Not, This Is Happening 3 Digital That Matters 4 Playing the New Game 6 But Will I Be Automated Away? 8 Getting AHEAD in the Age of the New Machine 9 Chapter 2 From Stall to Boom: We’ve Been Here Before 13 When Machines Do Everything, What Happens to Us? 14 But Haven’t Our Computers Made Us More Productive? 15 Carlota’s Way 16 Riding the Waves 17 Three Big Reasons Why a Boom Is About to Occur 21 From Stall to Boom, a Time of Optimism 31 Chapter 3 There Will Be Blood 33 Predictions of Massive Job Losses via AI 33 Manual vs. Knowledge Labor: As Goes the Factory, So Goes the Office? 36 Don’t Confuse Jobs with Tasks 38 Don’t Overlook the Job-Growth Story 40 The Pace of This Transition 42 Getting AHEAD in a Time of Churn 43 Chapter 4 The New Machine: Systems of Intelligence 45 Defining the New Machine 46 Meet the Machine: Anatomy of a System of Intelligence 50 Systems of Intelligence in Action 56 What Does “Good” Look Like? Attributes of a Successful System of Intelligence 59 From Vapor to Value 63 Chapter 5 Your New Raw Materials: Data Is Better than Oil 65 Turning Data from a Liability into an Asset 66 Managing the Data Supply Chain 68 Business Analytics: Turning Data into Meaning 70 If It Costs More than $5, and You Can’t Eat It, Instrument It! 71 The Home-Field Advantage of Big Companies 73 Data Is Job One 76 Chapter 6 Digital Business Models: Your Five Ways to Beat Silicon Valley 77 Hybrid Is the New Black 81 Avoiding the Four Traps 82 Five Ways to Mine Gold from the New Machines 90 The Management Opportunity of a Generation 92 Chapter 7 Automate: The Robots Aren’t Coming; They’re Here 95 Automation Is Not Optional 96 Software Should Be Eating Your Core Operations 102 What to Do on Monday? Flick Your Automation-On Switch 107 Automation Is a Means, Not an End 113 Chapter 8 Halo: Instrument Everything, Change the Game 115 Every “Thing” Is Now a Code Generator 116 Become a “Know-It-All” 120 What to Do on Monday? Capitalize on Code 124 Digits over Widgets: The Next Age of Business and Technology 132 Chapter 9 Enhance: Amplify Human Performance with the New Machine 133 Stone Age, Bronze Age, Iron Age . . . Digital Age 135 Enhanced Jobs Will Be Protected Jobs 136 Smart Robots Make Smarter Hands 141 What to Do on Monday? Partner with Systems of Intelligence 145 You + New Tools = Enhancement 151 Chapter 10 Abundance: Finding Your 10X Opportunities with the New Machine 153 What to Do on Monday? Find Abundance in Your Organization 157 Increasing Prosperity by Lowering Prices 165 Chapter 11 Discovery: Manage Innovation for the Digital Economy 167 R&D Without AI Is No R&D at All 171 Discovery Is Hard, but Not as Hard as Being Irrelevant 176 What to Do on Monday? Don’t Short Human Imagination 176 Create Your Own Budding Effect 185 Chapter 12 Competing on Code: A Call to Action from the Future 187 AI for Pragmatists 188 The Digital Build-Out Is Here 189 Align the Three M’s 190 Move AHEAD 191 Courage and Faith in the Future 192 Acknowledgments 195 Photo Credits 197 Disclaimers 199 Notes 205 Index 223
MALCOLM FRANK is the executive vice president of strategy and marketing at Cognizant, a global technology consultancy of over 250,000 employees. PAUL ROEHRIG is vice president of strategy and marketing for Cognizant Digital Business and a founder of the Center for the Future of Work. BEN PRING leads Cognizant's Center for the Future of Work, which helps clients bring the future of work to life—today. Malcolm, Paul, and Ben are also co-authors of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business.
Discussing the ways digital machines and artificial intelligence (AI) will change our lives seems like a stimulating conversation for a dinner party, but truthfully, the Internet of Things is already reshaping the way we interact with our world—and it's only the beginning. Industries are transforming and careers are rising or falling. The predominant perspectives on AI range from utopian, where machines create technological miracles and marvels, to dystopian, where labor is replaced by software and malevolent robots. The reality is, smart machines and AI will enable all of us to do more than is humanly possible. What To Do When Machines Do Everything explains what's real, along with a powerful framework for embracing this change, to ensure you and your business stay competitive in the next decade. Written by thought leaders from Cognizant, one of the world's largest IT professional services companies, this field guide provides leaders at all levels an action plan for thriving in the new era of intelligent machines, including: Valuable rules of thumb to inspire and spearhead automation and improvement in every facet of your business Insight into the ways AI can mechanize job tasks, without eliminating the job, and boost human performance Guidelines for creating new hybrid business models—part digital, part physical—and the four most-common pitfalls to avoid Numerous case studies give leaders a firsthand look at how today's pioneering organizations are using AI to advance growth, user experience, and overall value. What To Do When Machines Do Everything gives you the tools and mindset to reinvent yourself and your business.
WHAT TO DO WHEN MACHINES DO EVERYTHING Artificial intelligence has left the laboratory (and the movie lot) and is in your building. It's in your home. It's in your office. From Alexa to Nest to Siri to Uber to Waze, we are surrounded by smart machines running on incredibly powerful and self-learning software platforms. And this is just the beginning. Minute by minute, machines are doing more and more of the work we perform today. When machines do everything what are you going to do? Will a robot take your job away? Will your company be "Ubered"? What will your industry look like in 10 years? Will your children be better off than you are? The rise of artificial intelligence is the great story of our time. Those who succeed in the next phase of the digital economy are not those who can create the new machines, but those who figure out what to do with them. This book is your field guide.
“What to Do When Machines Do Everything” helps leaders think beyond their own organizational boundaries and embrace the future of artificial intelligence. The book’s practical advice not only explains how to apply machine-driven solutions at all levels of an organization, it also reveals the skills your employees need to ensure your business stays competitive in this coming age. – Theo Priestley, Global Evangelist, SAP "What To Do When Machines Do Everything is an essential guidebook for business executives aiming to understand the incredible Impact AI is having - and will continue to have - on business processes and customer engagement strategies.While much of the prior AI literature can ascribed to "the sky is falling" category, What To Do When Machines Do Everything dynamically breaks that mold by offering balanced, insightful and pragmatic advice on how to do AI right.For business executives who believe AI is the "story of our time", What To Do When Machines Do Everything is a must read."- Gary Beach, Publisher Emeritus, CIO Magazine“A timely analysis of the strategic implications of the rapid advancements in AI and machine learning (ML) on businesses of all sizes. The book is well-researched with terrific case study examples of companies that are confronting the realities of today's rapidly changing AI/ML environment, and the consequences facing those that aren't. The book also provides useful advice for executives to respond to the AI/ML opportunities and challenges.” – Jeffrey M. Kaplan, Founder and Managing Director, THINKStrategies “What to Do When Machines Do Everything accurately addresses the elephant in the room: Artificial intelligence makes certain jobs obsolete. But the authors take an optimistic and pragmatic overview of where AI stands today, how it will impact both individuals and organizations, and more importantly, where we go from here. It uses relatable, real-life examples that show how to leverage new technologies to stay competitive, both traditionally and with new entrants. It’s a must-read for those just entering this new world of robots and machine intelligence.” – Flavio Villanustre, VP of Infrastructure & Security at HPCC Systems, LexisNexis
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