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<p>Introduction 1</p> <p><b>Part I: The What and Why of Value Investing 7</b></p> <p>Chapter 1: An Investor’s Guide to Value Investing 9</p> <p>Chapter 2: How Value Investors View the Markets — and Vice Versa 23</p> <p>Chapter 3: The Value Investing Story 37</p> <p><b>Part II: Fundamentals for Fundamentalists 57</b></p> <p>Chapter 4: A Painless Course in Value Investing Math 59</p> <p>Chapter 5: A Guide to Value Investing Resources 85</p> <p>Chapter 6: Statements of Fact Part 1: Understanding Financial Statements 97</p> <p>Chapter 7: Statements of Fact Part 2: The Balance Sheet 111</p> <p>Chapter 8: Statements of Fact Part 3: Earnings and Cash Flow Statements 131</p> <p>Chapter 9: Games Companies Play: Irrational Exuberance in the Financial Statements 151</p> <p>Chapter 10: On Your Ratio Dial: Using Ratios to Understand Financial Statements 169</p> <p><b>Part III: So You Wanna Buy a Business? 187</b></p> <p>Chapter 11: Appraising a Business 189</p> <p>Chapter 12: Running the Numbers: Intrinsic Value 195</p> <p>Chapter 13: Running the Numbers: Strategic Financials 217</p> <p>Chapter 14: Beyond the Numbers: Strategic Intangibles 239</p> <p>Chapter 15: Warren’s Way 257</p> <p>Chapter 16: Shopping for Value: Deciding When the Price Is Right 267</p> <p><b>Part IV: Becoming a Value Investor 285</b></p> <p>Chapter 17: Special Packages: Funds, REITs, and ETFs for Value Investors 287</p> <p>Chapter 18: Shopping for Value: A Practical Approach 315</p> <p><b>Part V: The Part of Tens 329</b></p> <p>Chapter 19: Ten Signs of Value 331</p> <p>Chapter 20: Ten Signs of Unvalue 337</p> <p>Chapter 21: Ten Habits of Highly Successful Value Investors 343</p> <p>Index 347</p>

<b>Peter J. Sander</b> is a professional author, researcher, and investor living in Granite Bay, California. His 15 personal finance and location reference book titles include <i>The 250 Personal Finance Questions Everybody Should Ask</i>, <i>Everything Personal Finance</i>, and the Frommer’s <i>Cities Ranked & Rated</i> series. He has developed over 150 columns for MarketWatch and TheStreet.com. His education includes an MBA from Indiana University, he has completed Certified Financial Planner (CFP) education and testing requirements, and his experience includes 20 years as a marketing program manager for a Fortune 50 technology firm and over 40 years of active investing. <p><b>Janet Haley</b> CFP, CMFC is a securities industry professional and has a bachelor’s degree in international business and political science from Marymount College.</p>

<b>Proven investing principles applied to today's markets</b> <p><b>Value stocks like businesses and survive market ups and downs</b></p> <p>Want to follow in Warren Buffett's investing footsteps? This plain-English guide explains what value investing is and how to incorporate it into your overall strategy. You'll see how to value stocks, decide when the price is right, and make your move. You'll also understand how to invest in jittery markets and detect hidden agendas in financial reports.</p> <p><b>Discover how to:</b></p> <ul> <li> <p>Understand financial statements</p> </li> <li> <p>Assess a company's value</p> </li> <li> <p>Incorporate fundamentals and intangibles</p> </li> <li> <p>Make the most of funds, REITs, and ETFs</p> </li> <li> <p>Develop your owninvesting style</p> </li> </ul>

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