Unicorn TearsWhy Startups Fail and How To Avoid It
The real-world secrets to startup success Unicorn Tears is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within. This book shows you how to be one of the unicorns — one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the “yes” column. Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow. Learn the truth behind the eight myths of startups Adopt a proven formula for success based on Hollywood blockbusters Craft a winning pitch to bring investors — and capital — over to your side Gain real-world perspective on startups and future trends Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top.
About the author xiii Introduction: There has to be a better way! xv 1 Counting the cost 1 2 F is for failure 17 3 The founder myth 33 4 Ideas are cheap! 53 5 Cash is king 71 6 Founder fitness 89 7 Hollywood got it right 105 8 The Hollywood MethodTM 119 9 Funding fitness 145 Final thoughts 165 Acknowledgements 169 Index 171
JAMIE PRIDE is a serial entrepreneur and venture capitalist on a mission to help build better founders and a better venture capital ecosystem to support them. With over 20 years of experience building and investing in startups, he has a unique insider's view into what it takes to make a startup successful and what it takes to get funded.
Startup failure is preventable! Ninety-two per cent of technology startups fail in the first three years, leaving their founders burnt out, alone and fatigued. But this culture of failure doesn't have to be the norm. Unicorn Tears is the ultimate guide to avoiding startup failure, written by a founder, for founders. As an entrepreneur and venture capitalist, author Jamie Pride has lived through and witnessed the mental and financial pain of startup failure. Through this, he has created a robust strategy grounded in reality to give founders the best possible chance of success. With this book you will: learn the key reasons why startups fail understand and overcome the myths surrounding startups build your Founder Fitness; developing resilience, awareness and adaptability master the Hollywood Method, a structured approach to building a startup embrace Funding Fitness and get the right valuation from the right investors. Don't let your startup follow the pattern of failure. Whether you're just starting out with an idea or you have an established startup, Unicorn Tears shares a winning formula for building a startup that lasts.
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