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What is Palaeontology?<br> <br> KEY CONCEPTS.<br> <br> Fossils and Fossilization.<br> <br> Fossils as Living Organisms.<br> <br> Fossils and Evolution.<br> <br> Fossils and Stratigraphy.<br> <br> Summary of Part I. THE MAIN FOSSIL GROUPS.<br> <br> Introduction To The Fossil Record.<br> <br> Molluscs: Bivalves and Gastropods.<br> <br> Molluscs: Cephalopods.<br> <br> Brachiopods.<br> <br> Echinoderms.<br> <br> Trilobites.<br> <br> Corals.<br> <br> Graptolites.<br> <br> Bryozoans.<br> <br> Microfossils: Foraminifera.Microfossils: Ostracods.<br> <br> Trace Fossils.<br> <br> Summary of Part II.<br> <br> FOSSILS AS INFORMATION.<br> <br> Data From The Fossil Record.Studies in Paleobiology.<br> <br> Studies in Palaeoenvironmental Analysis.<br> <br> Studies in Stratigraphy.<br> <br> Summary of Part III.<br> <br> Indexes.

<p><strong>Peter Doyle</strong> was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities. He is the author of numerous papers which have appeared in most of the world's top journals including the <em>Journal of marketing, Journal of Marketing Research, Management Science</em> and the <em>Economic Journal</em>. His other recent books are <em>Marketing Management and Strategy</em> and <em>Innovation in Marketing</em>. He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestle, Cadbury-Schweppes, British Airways, Mars, Johnson & Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi & Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade. During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted Outstanding Teacher on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association.

Understanding Fossils is the first introductory level palaeontology text which demonstrates the importance of fossils in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. The book contains three parts. Part One explores several key concepts: the processes of fossil preservation, the determination of evolutionary patterns, ancient ecologies and use of fossils as stratigraphical tools. Part Two introduces the main fossil groups of value in these applied fields. Each group is described with reference to their most important characters, and each has summaries of classification, evolutionary history and applications. Part Three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.

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