Details

<p>Introduction 1</p> <p><b>Part I: The Future of Twitter in Business  7</b></p> <p>Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9</p> <p>Chapter 2: Getting Started with Twitter 19</p> <p><b>Part II: Building and Implementing Your Twitter Marketing Road Map  39</b></p> <p>Chapter 3: Combining New and Old Media Marketing 41</p> <p>Chapter 4: Planning Your Twitter Marketing Strategy 59</p> <p>Chapter 5: Being Productive with Your Twitter Marketing Plan 73</p> <p>Chapter 6: Measuring the Success of Your Marketing Plan 91</p> <p><b>Part III: Devising Online Strategies for Twitter Marketing Domination  121</b></p> <p>Chapter 7: Building Your Personal Twitter Tribe 123</p> <p>Chapter 8: Leveraging Your Twitter Tribe 139</p> <p>Chapter 9: Reaching Your Customers 155</p> <p>Chapter 10: Creating Quality Content on Twitter 175</p> <p><b>Part IV: Implementing Twitter Strategies for Offline Marketing Domination  191</b></p> <p>Chapter 11: Promoting to Attract Sales Leads 193</p> <p>Chapter 12: Improving Your Customer Service 211</p> <p>Chapter 13: Relating to the Public 229</p> <p>Chapter 14: Building Thought Leadership on Twitter 247</p> <p><b>Part V: The Part of Tens  261</b></p> <p>Chapter 15: Ten Do’s on Twitter 263</p> <p>Chapter 16: Ten Don’ts on Twitter 267</p> <p>Chapter 17: Ten Thought Leaders on Twitter 273</p> <p>Chapter 18: Ten Tools for Twitter Productivity 279</p> <p><b>Part VI: Appendixes  285</b></p> <p>Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287</p> <p>Appendix B: The Best Twitter Applications and Support Sites 295</p> <p>Index  301</p>

<p><b>Kyle Lacy</b> is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.</p>

<p>100,000,000 people are tweeting. Get them talking about your product or service!</p> <p>Twitter is the fastest-growing social networking service. Now it's at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.</p> <ul> <li> <p>Twitter 101 — start here to learn how to sign up, create an account, write your business bio, and find people to follow</p> </li> <li> <p>Planning your strategy — identify your market, decide how to offer value to your customers, and craft your message</p> </li> <li> <p>Making it work — use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics</p> </li> <li> <p>Tweet and retweet — learn the secrets of getting your followers to retweet your interesting, entertaining messages</p> </li> <li> <p>Content them with content — humanize your tweets with quality content that develops your brand story and moves beyond selling</p> </li> <li> <p>Dominate offline too — improve customer service, selectively promote deals, and become a thought leader in your industry</p> </li> <li> <p>Be nice — make points with proper Twitter etiquette</p> </li> </ul> <p>Open the book and find:</p> <ul> <li> <p>How Twitter works to boost your business</p> </li> <li> <p>Strategy details you should consider</p> </li> <li> <p>Advice on finding your Twitter evangelists</p> </li> <li> <p>Hints for writing tweets people want to read</p> </li> <li> <p>How to use third-party Twitter applications</p> </li> <li> <p>Twitter dos and don'ts</p> </li> <li> <p>Tips on using Twitter keywords</p> </li> <li> <p>Great marketing ideas from real Twitter users</p> </li> </ul> <p>Learn to:</p> <ul> <li> <p>Use Twitter to communicate with your customers</p> </li> <li> <p>Maximize your Twitter presence with unique tools</p> </li> <li> <p>Build your network and use it to spread your message</p> </li> <li> <p>Measure your success</p> </li> </ul>

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