Details

<p><b>Introduction 1</b></p> <p>About This Book 1</p> <p>Foolish Assumptions 2</p> <p>Icons Used in This Book 3</p> <p>Beyond the Book 3</p> <p>Where to Go from Here 5</p> <p><b>Part 1: Getting Started with Tiktok — The Movie Studio in Your Pocket 7</b></p> <p><b>Chapter 1: Using TikTok for the First Time 9</b></p> <p>Downloading TikTok for Your Mobile Device 10</p> <p>Creating Your Account 11</p> <p>Exploring Your Settings 14</p> <p>Updating your profile 15</p> <p>Updating your profile and privacy settings 17</p> <p>Creating Your First TikTok Video 19</p> <p><b>Chapter 2: Browsing TikTok 25</b></p> <p>Browsing on the Home Screen 25</p> <p>Liking and Commenting 27</p> <p>Sharing Videos 30</p> <p>Listening to Your Audience: Direct Messages and Inbox Notifications 33</p> <p>Responding to comments and mentions 35</p> <p>You’ve got mail! Checking your DMs 37</p> <p>Discovering Users and Content 38</p> <p><b>Chapter 3: Diving Deeper: Creating TikTok Videos 41</b></p> <p>Starting a Recording 42</p> <p>Picking Sounds for Your Video 47</p> <p>Choosing Effects for Your Video 50</p> <p>Selecting a Filter for Your Video 53</p> <p>Recording in TikTok versus Uploading 55</p> <p>Using Templates to Show Off Your Photos 57</p> <p><b>Chapter 4: Publishing Your TikTok Video 61</b></p> <p>Adjusting Clip Size after Recording 62</p> <p>Adding Filters and Effects to Recorded Videos 65</p> <p>Adding filters after recording 65</p> <p>Adding effects after recording 65</p> <p>Adding Sound to Recorded Videos 68</p> <p>Using sounds from TikTok 68</p> <p>Adding voiceover and narration 70</p> <p>Adding voice effects 72</p> <p>Adding Text and Stickers to Recorded Videos 73</p> <p>Adding text 73</p> <p>Adding stickers and emojis 76</p> <p>Pinning stickers, emojis, and text 78</p> <p>Publishing Your Video 79</p> <p>Creating a description and tagging 79</p> <p>Editing the cover image 81</p> <p>Setting privacy and sharing 83</p> <p><b>Chapter 5: Acclimating to TikTok Etiquette and Culture 85</b></p> <p>Becoming Familiar with TikTok Culture 86</p> <p>Speaking TikTok Jargon 88</p> <p>Knowing When to Like, Follow, or Share 90</p> <p>Winning Friends and Influencing People 92</p> <p>Catching the attention of major influencers 93</p> <p>Helping other TikTokers 93</p> <p>Understanding TikTok’s Rules 95</p> <p><b>Chapter 6: Staying Safe on TikTok 99</b></p> <p>Setting Up Your Account Privacy 99</p> <p>Keeping Your Children Safe 104</p> <p>Protecting kids under 13 104</p> <p>Family pairing for teens 13 to 17 104</p> <p>Dealing with Bullies and Trolls 107</p> <p><b>Part 2: Building Your Tiktok Following 109</b></p> <p><b>Chapter 7: Looking at Your Profile Stats 111</b></p> <p>Understanding the Value of Followers 111</p> <p>Breaking Down Your Following, Followers, Likes, and Views 113</p> <p>Looking at Detailed Account Analytics 114</p> <p><b>Chapter 8: Creating Viral Content 119</b></p> <p>Understanding the TikTok Algorithm 119</p> <p>Identifying Trending Content 124</p> <p>Checking the discover page 124</p> <p>Finding content through search 127</p> <p>Grabbing Your Viewers’ Attention 128</p> <p>Stay positive 129</p> <p>Keep your content clean 129</p> <p>Invoke emotion 131</p> <p>Use a ring light and microphone 131</p> <p>Clarify and organize your message 132</p> <p>Consider third-party tools 132</p> <p><b>Chapter 9: Reaching New Audiences with Advanced Features 137</b></p> <p>Duetting with Your Favorite Videos 138</p> <p>Stitching the End of a Video 141</p> <p>Livestreaming When You’re TikTok Famous 142</p> <p><b>Part 3: Using Tiktok as a Business Tool 147</b></p> <p><b>Chapter 10: Using TikTok to Grow Your Business 149</b></p> <p>Understanding How Your Business Fits with TikTok 150</p> <p>Knowing Your Audience and Competition 151</p> <p>Integrating TikTok into Your Funnel 155</p> <p>Creating Content That Sells 157</p> <p><b>Chapter 11: Understanding TikTok Analytics for Your Business 159</b></p> <p>Knowing Which Data Is Important 160</p> <p>Understanding TikTok Analytics 161</p> <p>Getting Data from Third-Party Tools 164</p> <p><b>Part 4: the Part of Tens 165</b></p> <p><b>Chapter 12: My Ten Favorite TikTok Accounts 167</b></p> <p>Learning about ADHD with Catieosaurus 168</p> <p>Drawing with Dan Povenmire 168</p> <p>Following the Journey with Lexi McDonald 169</p> <p>Dancing with Bao Tran 169</p> <p>Interacting with Cheech & Chong 170</p> <p>Making Money with Trevin Peterson 171</p> <p>Sharing Pride with Josh Helfgott 171</p> <p>Getting Inspired with Shontez Davis 172</p> <p>Anchoring the News with Marcus DiPaola 172</p> <p>Learning about TikTok Trends with Jera Bean 173</p> <p><b>Chapter 13: Ten TikTok Business Accounts Doing It Right 175</b></p> <p>Sharing the News with The Washington Post 176</p> <p>Knowing Your Audience with Taco Bell 177</p> <p>Partnering with Dunkin’ 178</p> <p>Dancing with Break the Floor 179</p> <p>Placing Product with Pop Sockets 179</p> <p>Playing Sports with the Utah Jazz Bear 180</p> <p>Recruiting Influencers with Bang Energy 181</p> <p>Entertaining with The Tonight Show Starring Jimmy Fallon 182</p> <p>Being Prepared with the American Red Cross 184</p> <p>Engaging Your Audience with Chipotle 185</p> <p><b>Chapter 14: Ten Ways to Grow Your Following 187</b></p> <p>Be Transparent and Vulnerable 187</p> <p>Stay Consistent 188</p> <p>Know Your Audience 188</p> <p>Include Your Community 188</p> <p>Build Up and Promote Others 188</p> <p>Engage Your Audience 189</p> <p>Be Entertaining 189</p> <p>Join Other Influencers 189</p> <p>Follow Similar Accounts 190</p> <p>Go Live 190</p> <p>Index 191</p>

<p><b>Jesse Stay</b> is a data scientist, a digital strategist, and an author best known for his books <i>Facebook Application Development For Dummies, Minecraft For Dummies,</i> and <i>Minecraft Recipes For Dummies.</i></p>

<p><b>Show off your steps on TikTok</b></p> <p>TikTok is home to the latest teen dance crazes and viral puppy videos. It’s also one of the best apps for connecting a business with its fans or customers. This book shows you how to create a profile, secure your account, shoot your first video, and push your message to your audience. You’ll discover what sets viral videos apart from ho-hum content, and how to make a real connection with your viewers to grow your audience—while having fun.</p> <p><b>Inside. . .</b></p> <ul> <li>Download the TikTok app</li> <li>Create an account</li> <li>Secure your online identity</li> <li>Shoot your first video</li> <li>Keep track of your following</li> <li>Analyze and measure your stats</li> <li>Engage with your fanbase</li> <li>Make a play for TikTok fame</li> </ul>

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