Details

Think Write Grow

How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
1. Aufl.

von: Grant Butler
13,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	08.11.2011
ISBN/EAN:	9781118219034
Sprache:	englisch
Anzahl Seiten:	200

In den Warenkorb

Als Gutschein

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Titelbeschreibung

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: <ul> <li>Shows you how to go from expert to influential thought leader</li> <li>Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.</li> <li>Explains techniques used by politicians, public figures and the CEOs of our biggest companies.</li> </ul> Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

Inhaltsverzeichnis

About the author vii Acknowledgements ix Introduction xi PART 1: THINK 1 What is thought leadership? 3 2 What is thought leadership marketing? 9 3 Who are thought leaders? 15 4 Finding your sweet spot 33 5 Types of thought leadership material 41 PART 2: WRITE 6 Preparing to write 61 7 Writing to capture, convince and close 75 8 Writing: words, flow and storytelling 95 9 Editing and revisions 119 PART 3: GROW 10 The benefits of thought leadership 129 11 Your investment 141 12 Strategy and promotion 147 Conclusion 162 Appendices 163 Index 170 Notes 175

Autorenportrait

Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.

Back cover copy

Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences. Think Write Grow provides fascinating insights into how thought leaders capture their brilliant ideas in words, and how you can do the same. You will learn: <ul> <li>how to make the leap from expert to thought leader </li> <li>the characteristics of successful thought leaders, and how to find your 'sweet spot' in crowded markets </li> <li>proven techniques for writing high-impact material, including blog posts, books, opinion articles, reports, speeches and video scripts </li> <li>how to use thought leadership to grow your business and profile. </li> </ul> Thought leadership is brought to life through interviews with global leaders in fields as diverse as science, law, information technology and design, and by showing the techniques used by great communicators, from Barack Obama and Boris Johnson to Tim Flannery, Paul Krugman and Nouriel Roubini.