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<p>Preface xv</p> <p>Acknowledgments xix</p> <p><b>Part I: Setting the Scene 1</b></p> <p><b>Chapter 1: About this Book 3</b></p> <p>Who is The Sustainable MBA for and why should I read it? 5</p> <p>What you will find in The Sustainable MBA 7</p> <p>How The Sustainable MBA is organized 9</p> <p>Ideas on how to use this book 9</p> <p>Planet Earth fact sheet 10</p> <p><b>Chapter 2: What is Sustainability? 13</b></p> <p>The basics 14</p> <p>Other definitions 16</p> <p>Sustainable development: A global effort 19</p> <p>Working together: Stakeholders in sustainability 21</p> <p><b>Chapter 3: What does this Mean for Business? 23</b></p> <p>The business case 24</p> <p>The sustainability sales pitch 30</p> <p><b>Chapter 4: The Sustainability Journey 33</b></p> <p>The journey 34</p> <p>What does a leading company look like? 37</p> <p><b>Chapter 5: Getting Started 41</b></p> <p>Step by step 42</p> <p>Getting past internal excuses 48</p> <p><b>Part II: the Core Topics 51</b></p> <p><b>Chapter 6: Accounting 55</b></p> <p>Why is it important? 56</p> <p>The key concepts 58</p> <p>Full or true cost accounting 58</p> <p>Materiality 61</p> <p>Key performance indicators 64</p> <p>Measuring social impact 67</p> <p>Sustainability in financial statements 68</p> <p>Integrated reporting 70</p> <p>Assurance 72</p> <p>Challenges? 75</p> <p>Trends and new ideas 76</p> <p>Bringing it all together 76</p> <p>Increased disclosure 77</p> <p>Recognizing unrecognized assets 78</p> <p>Different forms of reporting 78</p> <p>Shadow reporting 79</p> <p>Sustainability reporting 81</p> <p><b>Chapter 7: Economics 85</b></p> <p>Why is it important? 86</p> <p>The key concepts 87</p> <p>Sustainable consumption 88</p> <p>The commons 90</p> <p>Externalities 92</p> <p>Market-based incentives 93</p> <p>Re-evaluating GDP 97</p> <p>Emerging markets 99</p> <p>Challenges? 103</p> <p>Trends and new ideas 104</p> <p>Alternative trading systems 104</p> <p>A new economic model 105</p> <p>Estimating the cost of inaction 107</p> <p>From free to fee 108</p> <p>Valuing future generations 108</p> <p>Regulatory instruments 109</p> <p>Environmental valuation 111</p> <p>Business and the world’s poor 117</p> <p><b>Chapter 8: Entrepreneurship 123</b></p> <p>Why is it important? 124</p> <p>The key concepts 125</p> <p>Social/environmental entrepreneurs 126</p> <p>Exploring new business models 129</p> <p>Making changes from within 130</p> <p>Generating ideas 133</p> <p>Funding 136</p> <p>Challenges? 139</p> <p>Trends and new ideas 140</p> <p>Merging and selling 140</p> <p>Microbusinesses 140</p> <p>Social stock exchange 141</p> <p>Working with big business 142</p> <p>Marketing on a shoestring 143</p> <p>Some advice for entrepreneurs 146</p> <p>Cooperatives 148</p> <p><b>Chapter 9: Ethics and Corporate Governance 153</b></p> <p>Why is it important? 154</p> <p>The key concepts 155</p> <p>Business and human rights 156</p> <p>Labor and working conditions 159</p> <p>Ethics and the individual manager 162</p> <p>Corporate governance 165</p> <p>Corruption 167</p> <p>Bribery 169</p> <p>The power of media 171</p> <p>Challenges? 173</p> <p>Trends and new ideas 174</p> <p>Transparency and honesty 174</p> <p>The company of the future 175</p> <p>Fair trade 176</p> <p>Crowdsourcing the truth 176</p> <p>Whistleblowing 177</p> <p>The role of the CEO 180</p> <p><b>Chapter 10: Finance 183</b></p> <p>Why is it important? 184</p> <p>The key concepts 186</p> <p>Sustainable investment 186</p> <p>Integrating ESG 189</p> <p>Fiduciary responsibilities 193</p> <p>Shareholder engagement 195</p> <p>Ratings and indexes 198</p> <p>Project finance 201</p> <p>Challenges? 203</p> <p>Trends and new ideas 205</p> <p>Cross-disciplinary collaboration 205</p> <p>New landscape for corporate ownership 206</p> <p>Long-term value 207</p> <p>The role of the CFO 208</p> <p>Insurance sector 209</p> <p>A new kind of bank 209</p> <p>Microfinance 212</p> <p><b>Chapter 11: Marketing 217</b></p> <p>Why is it important? 218</p> <p>The key concepts 219</p> <p>People 220</p> <p>Products 224</p> <p>Price 226</p> <p>Place 229</p> <p>Packaging 232</p> <p>Eco-labels 236</p> <p>Social marketing 239</p> <p>Cause-related marketing 242</p> <p>Challenges? 244</p> <p>Trends and new ideas 245</p> <p>Green = inexpensive 246</p> <p>Eco-iconic to eco-embedded 246</p> <p>Understanding how people think 247</p> <p>Communicating with the customer virtually 248</p> <p>Popups 248</p> <p>Buycotts 249</p> <p>The barcode reinvented 249</p> <p>Advertising dos and don’ts 250</p> <p><b>Chapter 12: Operations 255</b></p> <p>Why is it important? 256</p> <p>The key concepts 258</p> <p>Eco-design 259</p> <p>‘Green’ chemistry 261</p> <p>Doing more with less 264</p> <p>Sustainable technology 265</p> <p>Suppliers and contractors 268</p> <p>Transportation 271</p> <p>Waste management 274</p> <p>Challenges? 280</p> <p>Trends and new ideas 280</p> <p>Inspiration from nature 281</p> <p>Products that do more 281</p> <p>Traceability 282</p> <p>Manufacturing differently 283</p> <p>Instant feedback 283</p> <p>Exploring new materials 284</p> <p>Co-creation 284</p> <p>Lifecycle assessment 286</p> <p>Information technology/information systems 290</p> <p><b>Chapter 13: HR and Organizational Behavior 295</b></p> <p>Why is it important? 296</p> <p>The key concepts 297</p> <p>Creating a culture of sustainability 298</p> <p>Communication 300</p> <p>Recruiting 302</p> <p>Employee engagement 304</p> <p>Motivation and rewards 307</p> <p>Talent development and training 308</p> <p>Challenges? 311</p> <p>Trends and new ideas 312</p> <p>Linking pay and sustainability 312</p> <p>Diversity 313</p> <p>Skills for sustainability 314</p> <p>Creating great workplaces 315</p> <p>Changing the way we talk 316</p> <p>Rise of the CSO 317</p> <p>Managing change 319</p> <p><b>Chapter 14: Strategy 323</b></p> <p>Why is it important? 324</p> <p>The key concepts 325</p> <p>The wider business environment 326</p> <p>Understanding where you stand 328</p> <p>Understanding risks 331</p> <p>Sustainability strategies 334</p> <p>Goals and targets 337</p> <p>Working with others 339</p> <p>Influencing change 343</p> <p>Challenges? 346</p> <p>Trends and new ideas 347</p> <p>Zero and 100% 347</p> <p>Getting your customers involved 347</p> <p>Instant information 348</p> <p>Strategic philanthropy 349</p> <p>Transformation of partners 349</p> <p>Why do initiatives fail? 350</p> <p>Stakeholder engagement 352</p> <p><b>Part III: Tools 361</b></p> <p><b>Chapter 15: Tools for Monitoring, Managing, and Improving Performance 363</b></p> <p>Assessments 364</p> <p>Audits 368</p> <p>Environmental and social management systems 370</p> <p>Standards 373</p> <p><b>Chapter 16: Tools for Greening Offices and Buildings 377</b></p> <p>Steps for setting up office greening programs 379</p> <p>Buildings 380</p> <p>Energy 382</p> <p>Water 383</p> <p>Waste and recycling 385</p> <p>Paper 386</p> <p>Electronics 387</p> <p>All those other little things 389</p> <p>Commuting to work 390</p> <p>Organizing green events and meetings 392</p> <p>Putting together a green team 394</p> <p>Performance contracting 397</p> <p><b>Part IV: Wrapping It All Up 399</b></p> <p><b>Chapter 17: What Can I Do? 401</b></p> <p>As an employee – leading by example 402</p> <p>How to turn any job into a green job 404</p> <p>As a consumer – putting your money where your mouth is 405</p> <p>A simple guide to making choices as a consumer 407</p> <p>As a citizen – be active in your community 407</p> <p><b>Chapter 18: What will the Future Bring? 409</b></p> <p>Twenty-one wise words of advice 412</p> <p>Additional resources: Who, what, where, and how 415</p> <p>Who: Different groups involved in sustainability 415</p> <p>What: Sustainability issues 419</p> <p>Where: Sustainability around the world 425</p> <p>How: Keeping up to date 430</p> <p>Endnotes 435</p> <p>Index 439</p>

<p><b>Giselle Weybrecht</b> is determined to make sustainability everybody’s business. Her work is focused on how to inspire and engage the next generation of business leaders to not only understand sustainability, but to put it into practice in ways that make sense for the environment, society and business. She has 15 years of experience working in sustainability in particular with the United Nations but also with governments, universities, NGOs, businesses and entrepreneurs. Giselle has an MBA from London Business School and is a frequent lecturer at universities around the world.

<p>Whether you are an employee, a manager, an entrepreneur or a CEO, <b><i>The Sustainable MBA Second Edition</i></b> provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability <b>talk</b> into <b>action</b> for the benefit of your bottom line and society as a whole. <p>Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including: <ul><li>What sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.</li> <li>A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices. </li> <li>Information on how to be a sustainability champion or intrapraneur in your organization including how to sell these ideas to your team and how to incorporate them into any job. </li> <li>A survey of the exciting trends in sustainable business happening around the world. </li> <li>A wealth of links to interesting resources for more information. </li></ul> <p><b><i>The Sustainable MBA Second Edition</i></b> is organized like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to <b>Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior and HR, Operations and Strategy.</b> <p><b><i>The Sustainable MBA Second Edition</i></b> has been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. Additional resources to accompany the book are available at www.thesustainablemba.com <p>Find out more about Giselle by visiting www.thesustainablemba.com

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