Details

<p>Acknowledgments ix</p> <p><b>Part I The State of the Advice Industry and Your Opportunities 1</b></p> <p>Introduction 3</p> <p>Chapter 1 The Value of Advice 11</p> <p><b>Part II Investment Counsel Advice for Life 29</b></p> <p>Chapter 2 How to Develop a Compelling</p> <p>Investment Philosophy 31</p> <p>Chapter 3 Creating a Defined, Effective Investment Process 55</p> <p>Chapter 4 Setting Goals: What Really Matters? 63</p> <p>Chapter 5 Defining Risk 97</p> <p>Chapter 6 Diversification 117</p> <p>Chapter 7 Alternative Investments 131</p> <p><b>Part III Wealth-Management Advice for Life 149</b></p> <p>Chapter 8 Managing Dreams and Fears 151</p> <p>Chapter 9 You Can Help Clients Grow 161</p> <p>Chapter 10 All in the Family and Keeping It That Way 171</p> <p>Chapter 11 Money for Life 189</p> <p><b>Part IV Building Your Advisor for Life Practice 207</b></p> <p>Chapter 12 What is Your Value? 209</p> <p>Chapter 13 How to Price Your Unique Value 231</p> <p>Chapter 14 The Advisor-Client Tango 241</p> <p>Chapter 15 Driving Referrals 263</p> <p>Chapter 16 Selling Yourself 277</p> <p>Chapter 17 Valuing the Advisor for Life Practice 293</p> <p>Chapter 18 Taking Care of Number One 303</p> <p>Appendix A Practice Analysis 323</p> <p>Appendix B Investment Policy Statement 345</p> <p>Appendix C Top 20 Client Analysis 355</p> <p>About the Author 357</p> <p>About the Contributors 359</p> <p>Index 363</p>

<p><b>STEVE GRESHAM</b> has over thirty years' experience in the financial and investment world. He is a Visiting Instructor at the A. Alfred Taubman Center for Public Policy and American Institutions at Brown University, and is business chair of Brown's Retirement Readiness Project. Gresham has published more than a hundred articles and has been featured in <i>BusinessWeek</i>, <i>Fortune</i>, <i>Investment News</i>, and the <i>New York Times</i>, and is the author of four books, including <i>Advisor for Life</i> and <i>The New Managed Account Solutions Handbook</i>, both from Wiley. He was named Mutual Fund Marketer of the Year in March 2007 by <i>Institutional Investor/Fund Action</i>.

<p>The revised and updated edition of the definitive guide to growing and maintaining a financial advice firm, <i>The New Advisor for Life: Become the Indispensable Financial Advisor to Affluent Families</i>, explores the fallout of the market crash on up-and-coming advisors. With a particular focus on the Generation X and Y concern with debt management and long-term investment, this new edition examines what young investors look for in a financial advisor. More than ever before, what today's investors want is someone who can cut through the noise and clutter of the financial services industry and the mainstream media and provide real insight and analysis. To be truly successful, an advisor needs to walk the line between being well informed and not appearing condescending. <p>As the financial services sector becomes increasingly competitive, advisors set on achieving lasting and meaningful success need to be able to present advice that makes them stand apart from the competition. In <i>The New Advisor for Life</i>, financial expert Stephen Gresham presents a lifetime of insider secrets on how to give investors what they want: information that until now has been reserved for closed-door meetings with the country's top firms. <p>Coupled with a checklist exclusive to this book, which advisors can use to offer their clients advice on how to best live successful and fulfilling lives, and corresponding chapters that explain, step-by-step, how to make the most of these factors, this book is a must-have for any financial advisor.

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