Details

<p>Foreword By <i>Rabbi Levi Cunin</i> xiv</p> <p>A Brief Introduction xix</p> <p>Chapter 1 The First Principle 1</p> <p>Chapter 2 The Second Principle 12</p> <p>Chapter 3 The Third Principle 24</p> <p>Chapter 4 The Fourth Principle 48</p> <p>Chapter 5 The Fifth Principle 62</p> <p>Chapter 6 The Sixth Principle 82</p> <p>Chapter 7 The Seventh Principle 98</p> <p>Chapter 8 The Eighth Principle 108</p> <p>Chapter 9 The Ninth Principle 122</p> <p>Chapter 10 The Tenth Principle 130</p> <p>Epilogue Concerning Success 144</p> <p>An Invitation from the Author 153</p> <p>Resources 155</p>

<p><b>MICHAEL E. GERBER</b> is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what <i>Inc.</i> Magazine calls "the world's #1 small business guru," and one of <i>BusinessWeek</i>'s bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades. <p>Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please visit www.MichaelEGerber.com.

<p><b>Before you launch your start-up, begin with Gerber</b> <p>All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the same service in a perpetual cycle throughout the life of the business. <p>Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community. <p>Gerber's ten principles will help you to: <ul> <li>Identify your company's essential "system"—its highly differentiated way of doing business that will be the cornerstone of your success</li> <li>Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate</li> <li>Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard that formerly existed</li> <li>Instill a higher purpose that can move yourself, your business, and your customers to greater levels of fulfillment and growth</li> </ul> <p>From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating <i>the most successful small business in the world</i>—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.

US