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List of Exhibits. <p>Foreword.</p> <p>Preface.</p> <p>Acknowledgments.</p> <p>Notation System Used in This Book.</p> <p>Introduction.</p> <p>PART I: DEFINING MARKET MULTIPLES AND MARKET APPROACH METHODS.</p> <p>1. Defining Market Value Multiples.</p> <p>2. The Guideline Public Company Method.</p> <p>3. The Guideline Transaction (Merged and Acquired Company) Method.</p> <p>4.Other Market Methods.</p> <p>PART II: FINDING AND ANALYZING COMPARATIVE MARKET TRANSACTION DATA.</p> <p>5. Finding Public Company Market Transaction Data.</p> <p>6. Finding Merger amd Acquisition Market Data.</p> <p>7. Adjusting Financial Statements.</p> <p>8. Comparative Financial Analysis.</p> <p>PART III: COMPLILING MARKET VALUE TABLES AND REACHING A VALUE CONCLUSION.</p> <p>9. Compiling Useful Market Value Tables.</p> <p>10. Selecting, Weighting, and Adjusting Market Value Multiples.</p> <p>11. Control Premiums and Minority Discounts.</p> <p>12. Discounts for Lack of Marketability.</p> <p>PART IV: SAMPLE MARKET APPROACH CASES.</p> <p>13. Small-Size Service Company Sample Case-Sub Shop.</p> <p>14. Medium-Size Service Company Sample Case-Software Developer.</p> <p>PART V: IMPORTANT ASPECTS OF USING THE MARKET APPROACH.</p> <p>15. Reconciling Market Approach Values with Income and Asset Approach Values.</p> <p>16. Does Size Matter? Evidence from Empirical Data.</p> <p>17. Common Errors in Implementing the Market Approach.</p> <p>18. The Dismal Track Record of U.S. Market Acquisitions.</p> <p>19. The Market Approach in the Courts.</p> <p>Appendix A: Bibliography.</p> <p>Appendix B: Data Resources.</p> <p>Appendix C: International Glossary of Business Valuation Terms.</p> <p>Appendix D: The Quantitative Marketability Discount Model.</p> <p>Appendix E: Pratt's Stats^{<small>TM</small>} Data Contributors.</p> <p>Index.</p>

<b>Shannon P. Pratt, CFA, FASA, MCBA, CM&AA,</b> is the Chairman and CEO of Shannon Pratt Valuations, Inc. a premier business valuation firm located in Portland Oregon, and is the founder and Editor Emeritus of Business Valuation Resources, LLC. Over a distinguished career of close to four decades, he has performed valuation engagements for M&A, ESOPs, gift and estate taxation, marital dissolution, shareholder oppression and dissent, and numerous other purposes. He has conducted numerous fairness and solvency opinions, has testified in a wide variety of federal and state courts across the country, and frequently participates in arbitration and mediation proceedings. Dr. Pratt is one of the most successful and respected authors in his field. He is the author or coauthor of several industry standards, including <i>Valuing a Business: The Analysis and Appraisal of Closely Held Companies,</i> <i>Valuing Small Businesses and Professional Practices,</i> <i>The Market Approach to Valuing Businesses,</i> <i>Standards of Value,</i> <i>Business Valuation and Taxes, The Lawyer's Business Valuation Handbook,</i> and <i>Cost of Capital.</i>

Your Best Approach to Determining Value <p>If you're buying, selling, or valuing a business, how can you determine its true value? By basing it on present market conditions and sales of similar businesses. The market approach is the premier way to determine the value of a business or partnership. With convincing evidence of value for both buyers and sellers, it can end stalemates and get deals closed. Acclaimed for its empirical basis and objectivity, this approach is the model most favored by the IRS and the United States Tax Court—as long as it's properly implemented.</p> <p>Shannon Pratt's The Market Approach to Valuing Businesses, Second Edition provides a wealth of proven guidelines and resources for effective market approach implementation. You'll find information on valuing and its applications, case studies on small and midsize businesses, and a detailed analysis of the latest market approach developments, as well as:</p> <ul> <li>A critique of US acquisitions over the last twenty-five years</li> <li>An analysis of the effect of size on value</li> <li>Common errors in applying the market approach</li> <li>Court reactions to the market approach and information to help you avoid being blindsided by a litigation opponent</li> </ul> <p>Must reading for anyone who owns or holds a partial interest in a small or large business or a professional practice, as well as for CPAs consulting on valuations, appraisers, corporate development officers, intermediaries, and venture capitalists, The Market Approach to Valuing Businesses will show you how to successfully reach a fair agreement—one that will satisfy both buyers and sellers and stand up to scrutiny by courts and the IRS.</p>

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