The Levity Effect

The Levity Effect

Why it Pays to Lighten Up
1. Aufl.

von: Adrian Gostick, Scott Christopher

21,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 31.03.2008
ISBN/EAN: 9780470332276
Sprache: englisch
Anzahl Seiten: 224

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The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.
Acknowledgments vii PART I: The Case for Levity 1 Chapter One: Levity Is a Funny Thing: If They're Busting a Gut, They'll Bust Their Butts 9 Chapter Two: Levity Effect—Communication: If They're Laughing, They're Listening 37 Chapter Three: Levity Effect—Innovation: With Comedy, There's Creativity 73 Chapter Four: Levity Effect—Respect: In You They Trust 101 Chapter Five: Levity Effect—Health: Good for What Ails You 113 Chapter Six: Levity Effect—Wealth: Laughing All the Way to the Bank 129 PART II: Getting Lighter 145 Chapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151 Chapter Eight: Overcoming Objections to Levity: So What if I'm a Brow Knitter? 171 Chapter Nine: Levity for Life: Bringing Home the Fun 191 Conclusion: Your Levity IQ 207 Notes 219 About the Authors 227 Learn More at 229
"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008) "Why every company needs a fun strategy". (, Tuesday 15th April 2008)
Adrian Gostick ist Autor von verschiedenen sehr erfolgreichen Büchern; inklusive dem New York Times Bestseller Der unsichtbare Mitarbeiter und The Carrot Principle. Er ist auch der Autor der Wall Street Journal und Business Week Bestseller A Carrot Day, The Integrity Advantage und The 24-Carrot Manager, das von Larry King (CNN) als ein "Muss für moderne Manager" gelobt wurde. Seine Bücher wurden in 15 Sprachen übersetzt und werden in mehr als 50 Ländern weltweit verkauft. Scott Christopher ist Autor, Dozent und selbsterklärter Außenseiter in der Unternehmenswelt - nachdem er viele Jahre in der Traumwelt von Fernsehen und Film gearbeitet hat. Nachdem er in die normale Arbeitswelt zurückgekehrt ist, entdeckte er, dass es einen riesigen Unterschied gibt zwischen den Menschen, die sich Erfolg wünschen und denen, die etwas erreichen. Er entdeckte, dass die Kluft mit Leichtigkeit überbrückt werden kann. Scotts Enthusiasmus, seine Energie und sein einnehmender Humor ermöglichen unvergessliche Reden und Seminare, die Leute bewegen und zum Lachen bringen.
If you think work is no laughing matter, the joke's on you. The Levity Effect uses serious science to reveal the remarkable power of fun and humor in building a productive, engaged, and loyal workforce...and a more successful you. If you doubt levity is good for business, consider this: lighthearted leaders earn more on average than their more dour peers; entertaining workplaces breed more loyal employees and happier customers; and employees who are considered humorous are vastly more likely to get promoted—especially to senior positions. The benefits of the levity effect are built on extensive research and case studies from some of the world's most successful organizations. Bestselling author Adrian Gostick and humorist Scott Christopher provide powerful examples of leaders from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, all of which prove that lightening up leads to real business results. The Levity Effect also presents extensive research into the subject—including compelling data from the Great Place to Work® Institute's one million-member database—that cuts against the grain of traditional business thinking to reveal that great companies consistently earn significantly higher marks for fun. The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career. With interviews, extensive research, and lighthearted insight, The Levity Effect turns traditional business thinking on its head to prove again and again that a fun and engaging workplace leads to better business, more focused employees, and satisfied customers.
Praise for The Levity Effect "What may be the most valuable business book of the year...The Levity Effect can change the way you look at corporate culture." —Joe Calloway, author of Work Like You're Showing Off! "Gostick and Christopher entertain us with humorous anecdotes and educate us with research, evidence, real-life examples, and practical applications." —Jim Kouzes, coauthor of The Leadership Challenge "I absolutely loved this book. Levity is common sense that is uncommonly practiced." —Stephan Mardyks, President, International, Franklin Covey "The message of The Levity Effect is much needed. The skills for using levity appropriately, and the benefits of doing so, are clearly explained in this enjoyable book." —Mark Sanborn, author of The Fred Factor "A book that proves the theory that you can work hard, reach impressive goals, and still have fun doing it. And told in a way that grabs you from page one." —Eric J. Lange, Senior Vice President, The Nielsen Company "Wow! The funniest, most original business book in ages. With persuasive research and case studies from the least likely businesses." —Chester Elton, coauthor of The Invisible Employee

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