The Handbook of Organizational Rhetoric and Communication
Handbooks in Communication and Media 1. Aufl.
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
List of Figures ix List of Tables and Boxes xi Notes on Contributors xiii Preface xxi Part I Introduction 1 1. Introduction: Organizational Rhetoric 3Øyvind Ihlen and Robert L. Heath Part II Field Overviews: Foundations and Macro?]Contexts 15 2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17Charles Conrad and George Cheney 3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33Charles Conrad and George Cheney 4. Public Relations and Rhetoric: Conflict and Concurrence 51Robert L. Heath and Øyvind Ihlen 5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67Simon Møberg Torp and Lars Pynt Andersen 6. Rhetorical Analysis in Management and Organizational Research, 2007–2017 81Larry D. Browning and E. Johanna Hartelius 7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95John A.A. Sillince and Benjamin D. Golant Part III Concepts: Foundations Without Which Rhetoric Could Not Occur 111 8. Identification: Connection and Division in Organizational Rhetoric and Communication 113Robert L. Heath, George Cheney, and Øyvind Ihlen 9. Deploying the Topics 127Greg Leichty 10. The Truth About Ideographs: Progress Toward Understanding and Critique 143Josh Boyd 11. Myths that Work: Toward a Mythology of Organizations and Organizing 155Graham Sewell 12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169Charles Marsh 13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185Keith M. Hearit 14. Ethos and its Constitutive Role in Organizational Rhetoric 201James S. Baumlin and Peter L. Scisco 15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler 16. Rhetorical Figures: The Case of Advertising 229Bruce A. Huhmann 17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245Damion Waymer 18. Synecdoche: Another Ubiquitous and Everyday Trope 257Peter M. Hamilton Part IV Processes: Challenges and Strategies 269 19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry’s Rope?]A?]Dope 271Ashli Q. Stokes 20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287Elisabeth Hoff?]Clausen 21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301Scott Davidson 22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315Michael L. Kent and Maureen Taylor 23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329Ford Shanahan, Alison Vogelaar, and Peter Seele 24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345Pete M. Smudde and Jeffrey L. Courtright 25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359Jens E. Kjeldsen 26. Conceptualizing Audience in the Communication Process 373Heidi Hatfield Edwards Part V Areas: Contextual Applications and Challenges 383 27. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385Robert L. Heath 28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401Amy O’Connor and Øyvind Ihlen 29. Organizational Rhetoric––Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417Michael J. Palenchar and Laura L. Lemon 30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429W. Timothy Coombs 31. Organizing for Advocacy: Activist Organizational Rhetoric 439Michael F. Smith and Denise P. Ferguson Part VI Conclusions: From Origins, to Now, and Beyond 453 32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric’s Revival 455George Cheney and Charles Conrad 33. New Vistas in Organizational Rhetoric 471Rebecca J. Meisenbach 34. Conclusions and Take Away Points 485Robert L. Heath and Øyvind Ihlen Name Index Subject Index