The Handbook of Development Communication and Social Change
Global Handbooks in Media and Communication Research 1. Aufl.
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Notes on Contributors viii Series Editor’s Preface xiii Acknowledgments xiv Introduction 1 Karin Gwinn Wilkins, Thomas Tufte, and Rafael Obregon Part I Communicating Development and Social Change 5 1 Development Communication and Social Change in Historical Context 7 Pradip Ninan Thomas 2 Globalization and Development 20 Toby Miller 3 Political Economy of Development 40 James Pamment 4 Advocacy Communication 57 Karin Gwinn Wilkins 5 Equality and Human Rights 72 Cees J. Hamelink 6 Public Health 92 Colin Tinei Chasi 7 Indigenous Communication: From Multiculturalism to Interculturality 108 Alfonso Gumucio-Dagron 8 Communication, Development, and the Natural Environment 125 Elske van de Fliert 9 Emerging Issues in Communicating Development and Social Change 138 Karin Gwinn Wilkins Part II Developing Strategic Communication for Social Change 145 10 The Strategic Politics of Participatory Communication 147 Silvio Waisbord 11 Rethinking Entertainment-Education for Development and Social Change 168 Rafael Obregon and Thomas Tufte 12 Storytelling for Social Change 189 Kate Winskell and Daniel Enger 13 Theater for Development 207 David Kerr 14 Media Development 226 James Deane 15 Economics and Communication for Development and Social Change 242 Emile G. McAnany 16 Peace Communication for Social Change: Dealing with Violent Conflict 259 Ana Fernández Viso 17 Social and Behavior Change Communication 278 Neill McKee, Antje Becker-Benton, and Emily Bockh 18 A Participatory Framework for Researching and Evaluating Communication for Development and Social Change 298 Jo Tacchi and June Lennie 19 Emerging Issues in Strategic Communication for Development and Social Change 321 Rafael Obregon Part III Activist Approaches for Development and Social Change 329 20 Social Movement Media in the Process of Constructive Social Change 331 John D.H. Downing 21 Transnational Civil Society and Social Movements 351 Anastasia Kavada 22 Communication for Transparency and Social Accountability 370 Norbert Wildermuth 23 Citizens’ Journalism: Shifting Public Spheres from Elites to Citizens 393 Clemencia Rodríguez and Ana María Miralles 24 Citizens’ Media: Citizens’ Watchdog Groups and Observatories 411 Rosa María Alfaro Moreno 25 Community Radio 426 Tanja Bosch 26 Youth-Generated Media 439 Joe F. Khalil 27 Video for Change 453 Tina Askanius 28 Emerging Issues in Activism and Social Change Communication 471 Thomas Tufte Index 478
“As a whole, this collection provides an international perspective on development communication and social change, making it a strong addition to courses on activist rhetoric, development communication, and international communication.” (Technical Communication, 1 February 2015)
Karin Gwinn Wilkins is Professor in the Department of Radio, TV, and Film at the University of Texas at Austin, USA, where she is also Associate Director of the Center for Middle Eastern Studies, and chair of the Global Studies Bridging Disciplines Program. Prof Wilkins has won numerous awards for her teaching and research, which focuses on development communication, global communication, and political engagement. She is the author of Home/Land/Security: What We Learn about Arab Communities from Action-Adventure Film (2008), Re-Developing Communication for Social Change (2000), and is a prolific contributor to journals including the Journal of Communication and Media, Culture & Society. Thomas Tufte is Professor of Communication at Roskilde University, Denmark. An experienced director of international research projects, he is the author or editor of a dozen books including Living with the Rubbish Queen: Telenovelas, Culture and Modernity in Brazil (2000), as well as more than fifty research papers published in books and journals. Prof Tufte is a former UNESCO Chair of Communication at Universidad Autonoma de Barcelona and was a long-standing council member of the International Association for Media and Communication Research. He is widely consulted by high-profile international development agencies including UNESCO and the World Bank. Rafael Obregon is Chief of Communication for Development at the United Nations Children’s Fund, New York, and a former Associate Professor in the School of Media Arts & Studies at Ohio University, USA. With more than two decades of academic experience in development and health communication, he has published numerous peer-reviewed journal articles on related topics, and co-edited The Handbook of Global Health Communication (Wiley-Blackwell, 2012) alongside Silvio Waisbord.
This valuable resource offers a wealth of practical and conceptual guidance to advocates, scholars, and communities engaged in on-going struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. In a world of growing grassroots activism powered by today’s accessible communications technology, this handbook synthesizes the diversity of strategies and academic perspectives that are often regarded as niche interests, covering everything from public health issues to social entrepreneurship. The comprehensive approach adopted in this volume brings together a range of themes in order to transcend misleading binaries separated by artificial political boundaries between developed and developing, modern and traditional social categorizations, and mediated and interpersonal communication. Integrating material from across the field, the handbook covers participatory, health and community communication strategies, as well as broader topics such as communication policy and technology, gender and communication, political communication, and political economy.
“This handbook is a unique tool to profoundly understand the strategic use of communication for social justice. It closes critical gaps and articulates previous traditions. The editors have brought together a truly impressive collection of original texts and have opened new directions for the field.” – Helena Sousa, University of Minho “A weakness of literature on development communication is its division into streams with separate, partly artificial niches. This book brings the approaches together. It not only gives an overview of the field but it creates an integrated conceptual framework toward understanding communication, media, development, participation and social change.” – Ullamaija Kivikuru, Helsinki University “Professor Wilkins, Tufte and Obregon’s edited handbook provides a comprehensive and critical assessment of the many roles that communication – both theory and practice- has played in development and social change over the past 60 years. It will be an invaluable resource for development communication specialists and scholars, and for anyone committed to advancing the rights and opportunities of historically neglected or oppressed communities.” – John Mayo, Florida State University
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