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<p>Notes on Contributors xi</p> <p>1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1<br /><i>Kim A. Johnston and Maureen Taylor</i></p> <p><b>Part I   Theoretical Foundations and Guiding Philosophies of Engagement 17</b></p> <p>2. Toward a Theory of Social Engagement 19<br /><i>Kim A. Johnston</i></p> <p>3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33<br /><i>Robert L. Heath</i></p> <p>4. Philosophy and Ethics of Engagement 49<br /><i>Petra Theunissen</i></p> <p>5. Dialogic Engagement 61<br /><i>Anne Lane and Michael L. Kent</i></p> <p>6. Modeling Antecedents of User Engagement 73<br /><i>Heather L. O’Brien and Jocelyn McKay</i></p> <p><b>Part II   Engaged Organizations 89</b></p> <p>7. Toward a Cultural Ecology of Engagement 91<br /><i>James Everett</i></p> <p>8. Reconceptualizing Public Relations in an Engaged Society 103<br /><i>Maureen Taylor</i></p> <p>9. The Missing Half of Communication and Engagement: Listening 115<br /><i>Jim Macnamara</i></p> <p>10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop 133<br /><i>Bree Hurst and Øyvind Ihlen</i></p> <p>11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149<br /><i>Nur Uysal </i></p> <p>12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License 169<br /><i>Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson</i></p> <p>13. Engagement in Conflict: Research and Practice 187<br /><i>Tyler R. Harrison and Jessica Wendorf Muhamad</i></p> <p>14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205<br /><i>Mats Heide and Charlotte Simonsson</i></p> <p>15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221<br /><i>Aimei Yang</i></p> <p><b>Part III   Engaged Networks and Communities 231</b></p> <p>16. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their Communities 233<br /><i>Marya L. Doerfel</i></p> <p>17. Media Engagement in Networked Environments: An Ecological Perspective 253<br /><i>Mohammad Yousuf</i></p> <p>18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269<br /><i>W. Timothy Coombs and Sherry J. Holladay</i></p> <p>19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285<br /><i>Adam J. Saffer</i></p> <p>20. Designing for Viable Futures: Community Engagement as Social Innovation 301<br /><i>Marianella Chamorro-Koc and Glenda Amayo Caldwell</i></p> <p><b>Part IV   Towards an Engaged World 311</b></p> <p>21. Global Engagement: Culture and Communication Insights From Public Diplomacy 313<br /><i>R. S. Zaharna </i></p> <p>22. Public Diplomacy as Co-constructed Discourses of Engagement 331<br /><i>Alina Dolea</i></p> <p>23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347<br /><i>Sarab Kochhar</i></p> <p>24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357<br /><i>Amanda K. Kennedy and Erich J. Sommerfeldt</i></p> <p>25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371<br /><i>Ian Somerville</i></p> <p> 26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383<br /><i>Paul Willis, Ralph Tench, and David Devins</i></p> <p>27. “Changing Worlds” Through Intentional Dialogic Engagements 397<br /><i>Kerrie Mackey-Smith and Grant Banfield</i></p> <p><b>Part V   Digital Influences on Engagement 409</b></p> <p>28. From Advertising to Engagement 411<br /><i>Edward C. Malthouse and Bobby J. Calder</i></p> <p>29. Emotional Engagement in a New Marketing Communication Environment 421<br /><i>Sylvia Chan-Olmsted and Lisa-Charlotte Wolter</i></p> <p>30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439<br /><i>Lisa V. Chewning</i></p> <p>31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453<br /><i>Wolfgang Weitzl and Sabine Einwiller</i></p> <p>32. Consumer Engagement in Social Media in China 475<br /><i>Yi-Ru Regina Chen</i></p> <p>33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491<br /><i>Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes</i> <i>Solem</i></p> <p>34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505<br /><i>Ruth Avidar</i></p> <p>35. New Media Challenges to the Theory and Practice of Communication Engagement 515<br /><i>Greg Hearn, Caroline Wilson-Barnao, and Natalie Collie</i></p> <p><b>Part VI   Future Challenges for Engagement as Theory and Practice 529</b></p> <p>36. Negative Engagement 531<br /><i>Matias Lievonen, Vilma Luoma-aho, and Jana Bowden</i></p> <p>37. Critical Perspectives of Engagement 549<br /><i>Magda Pieczka</i></p> <p>Index 569</p>

<p><b>Kim A. Johnston, PhD,</b> is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact.</p> <p><b>Maureen Taylor, PhD,</b> is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.</p>

<p><b>HANDBOOKS IN COMMUNICATION AND MEDIA</b></p> <p><b>A comprehensive volume that offers the most current thinking on the practice and theory of engagement</b></p> <p>With contributions from an international panel of leaders representing diverse academic and professional fields, <i>The Handbook of Communication Engagement</i> brings together in one volume, writings on both the theory and practice of engagement in today's organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society.</p> <p><i>The Handbook of Communication Engagement</i> is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice, and provide a review of foundational and emerging research in engagement topics. <i>The Handbook of Communication Engagement</i> is an important text that:</p> <ul> <li>Provides an overview of the foundations and philosophies of engagement</li> <li>Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact</li> <li>Includes examples of contemporary engagement practice</li> <li>Presents applications of engagement and technology</li> <li>Offers insights on the future directions of engagement</li> </ul> <p><i>The Handbook of Communication Engagement</i> offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement.</p>

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