The Handbook of Communication and Corporate Social Responsibility
Handbooks in Communication and Media 1. Aufl.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
About the Editors viii Notes on Contributors ix Acknowledgments xxi Part I Introduction 1 1 Corporate Social Responsibility and Communication 3 Øyvind Ihlen, Jennifer L. Bartlett and Steve May 2 The Paradoxes of Communicating Corporate Social Responsibility 23 Sandra Waddock and Bradley K. Googins Part II Field Overviews 45 3 Management, Communication, and Corporate Social Responsibility 47 Jennifer L. Bartlett and Bree Devin 4 Public Relations and Corporate Social Responsibility 67 Jennifer L. Bartlett 5 Organizational Communication and Corporate Social Responsibility 87 Steve May 6 Marketing and Corporate Social Responsibility 110 Peggy Simcic Brønn 7 Reputation Management and Corporate Social Responsibility 128 Mark Eisenegger and Mario Schranz 8 Rhetoric and Corporate Social Responsibility 147 Øyvind Ihlen Part III Corporate Social Responsibility Communication in Action 167 Concepts and Aspects 9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170 Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad 10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188 Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath 11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208 Günter Bentele and Howard Nothhaft 12 Corporate Social Responsibility Communication and Dialogue 231 Urša Golob and Klement Podnar 13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252 Majia Holmer Nadesan 14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276 Juliana Raupp 15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295 Augustine Pang, Angela Mak and Joanne Mui-Hean Lee Tools and Processes 16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316 Robert L. Heath and Michael J. Palenchar 17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338 Elise Perrault Crawford and Cynthia Clark Williams 18 Communicating Corporate Social Responsibility through the Internet and Social Media 358 Paul Capriotti 19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379 Alan A. Pomering 20 New Partnerships for a New Generation of Corporate Social Responsibility 399 Melissa J. Bator and Cynthia Stohl 21 Media Relations and Corporate Social Responsibility 423 Craig E. Carroll 22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445 Sarah E. Dempsey 23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467 Stefan Wehmeier and Friederike Schultz Part IV Commentaries and Conclusions 489 24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491 Lars Thøger Christensen and George Cheney 25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505 Shirley Leitch and Judy Motion 26 Commentary: The View from Management 516 Güler Aras and David Crowther 27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534 David Grant and Daniel Nyberg 28 Conclusions and Take Away Points 550 Øyvind Ihlen, Jennifer L. Bartlett and Steve May Name Index 572 Subject Index 580
"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well.”-Communication Director magazine "An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." -Ethical Corporation magazine
Øyvind Ihlen is Professor of Media and Communication at the University of Oslo. Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how communication disciplines can make contributions to central research gaps in CSR literature. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding.
“This volume advances CSR research in two ways: the editors challenged the authors to confront its constituent paradoxes; and the respondents offered compelling critiques of the chapters in those terms.” - Charles Conrad, Texas A&M University
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