Details

The Handbook of Communication and Corporate Reputation


The Handbook of Communication and Corporate Reputation


Handbooks in Communication and Media, Band 49 1. Aufl.

von: Craig E. Carroll

48,99 €

Verlag: Wiley-Blackwell
Format: PDF
Veröffentl.: 21.03.2013
ISBN/EAN: 9781118335451
Sprache: englisch
Anzahl Seiten: 656

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Beschreibungen

<p>With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.</p> <ul> <li>Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars</li> <li>Brings together state-of-the-art communication studies insights on corporate reputation</li> <li>Identifies and addresses the lacunae in the research literature</li> <li>Applies new theoretical frameworks to corporate reputation</li> </ul>
About the Editor ix <p>Notes on Contributors x</p> <p>Acknowledgments xxvi</p> <p>1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1<br /><i>Craig E. Carroll</i></p> <p><b>Section 1 Communication Disciplines of Reputation 11</b></p> <p>2 Corporate Reputation and the Discipline of Public Opinion 13<br /><i>Cees B.M. van Riel</i></p> <p>3 Corporate Reputation and the Discipline of Interpersonal Communication 20<br /><i>Sherry J. Holladay</i></p> <p>4 Corporate Reputation and the Discipline of Organizational Communication 30<br /><i>Robyn Remke</i></p> <p>5 Corporate Reputation and the Discipline of Advertising 40<br /><i>Nora J. Rifon, Karen Smreker, and Sookyong Kim</i></p> <p>6 Corporate Reputation and the Discipline of Corporate Communication 53<br /><i>Peggy Simcic Brønn</i></p> <p>7 Corporate Reputation and the Discipline of Public Relations 62<br /><i>Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot</i></p> <p>8 Corporate Reputation and the Discipline of Management Communication 72<br /><i>James S. O’Rourke</i></p> <p>9 Corporate Reputation and the Discipline of Communication Management 81<br /><i>Anne Gregory</i></p> <p>10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94<br /><i>Clarke L. Caywood</i></p> <p>11 Corporate Reputation and the Discipline of Marketing Communication 104<br /><i>Richard J. Varey</i></p> <p>12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121<br /><i>Craig E. Carroll</i></p> <p>13 Corporate Reputation and the Discipline of Visual Communication 130<br /><i>Susan Westcott Alessandri</i></p> <p>14 Corporate Reputation and the Discipline of Corporate Communication Law 141<br /><i>Karla K. Gower</i></p> <p><b>Section 2 Theoretical Perspectives 151</b></p> <p>15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153<br /><i>Matthew W. Ragas</i></p> <p>16 Complexity Theory and the Dynamics of Reputation 166<br /><i>Priscilla Murphy and Dawn R. Gilpin</i></p> <p>17 Communicatively Constituted Reputation and Reputation Management 183<br /><i>Stefania Romenti and Laura Illia</i></p> <p>18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197<br /><i>Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig</i></p> <p>19 Image Repair Theory and Corporate Reputation 213<br /><i>William L. Benoit</i></p> <p>20 The Institutionalization of Corporate Reputation 222<br /><i>John C. Lammers and Kristen Guth</i></p> <p>21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235<br /><i>Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony</i></p> <p>22 Relating Rhetoric and Reputation 249<br /><i>Øyvind Ihlen</i></p> <p>23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262<br /><i>W. Timothy Coombs</i></p> <p>24 Corporate Reputation and the Theory of Social Capital 279<br /><i>Vilma Luoma-aho</i></p> <p><b>Section 3 Attributes of Reputation 291</b></p> <p>25 Corporate Attributes and Associations 293<br /><i>Sabine Einwiller</i></p> <p>26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication 306<br /><i>Juan Meng and Bruce K. Berger</i></p> <p>27 Corporate Reputation and Workplace Environment 318<br /><i>Hua Jiang</i></p> <p>28 Corporate Reputation and the Practice of Corporate Governance 334<br /><i>Justin E. Pettigrew and Bryan H. Reber</i></p> <p>29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347<br /><i>Pan Ji and Paul S. Lieber</i></p> <p>30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362<br /><i>Friederike Schultz</i></p> <p>31 Reputation or Financial Performance: Which Comes First? 376<br /><i>Alexander V. Laskin</i></p> <p>32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388<br /><i>Robert L. Heath</i></p> <p>33 Form Following Function: Message Design for Managing Corporate Reputations 404<br /><i>Peter M. Smudde and Jeffrey L. Courtright</i></p> <p><b>Section 4 Contexts of Reputation 419</b></p> <p>34 Contrabrand: Activism and the Leveraging of Corporate Reputation 421<br /><i>Jarol B. Manheim and Alex D. Holt</i></p> <p>35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435<br /><i>Juan-Carlos Molleda and Rajul Jain</i></p> <p>36 Corporate Branding and Corporate Reputation 446<br /><i>Esben Karmark</i></p> <p>37 Corporate Reputation and Corporate Speech 459<br /><i>Robert Kerr</i></p> <p>38 Corporate Reputation Management and Issues of Diversity 471<br /><i>Damion Waymer and Sarah VanSlette</i></p> <p>39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique 484<br /><i>Rahul Mitra, Robert J. Green, and Mohan J. Dutta</i></p> <p>40 The Power of Social Media and Its Influence on Corporate Reputation 497<br /><i>Tina McCorkindale and Marcia W. DiStaso</i></p> <p>41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513<br /><i>Magda Pieczka and Theodore E. Zorn</i></p> <p>42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530<br /><i>Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson</i></p> <p>43 Hidden Organizations and Reputation 545<br /><i>Craig R. Scott</i></p> <p><b>Section 5 Communication Research and Evaluation 559</b></p> <p>44 Corporate Reputation Measurement and Evaluation 561<br /><i>Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men</i></p> <p>45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation 574<br /><i>Yungwook Kim and Jungeun Yang</i></p> <p>46 The Future of Communication Research in Corporate Reputation Studies 590<br /><i>Craig E. Carroll</i></p> <p>Author Index 597</p> <p>Subject Index 603</p>
<p><b>Craig E. Carroll</b> is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public Relations division.  He is editor of <i>Corporate Reputation and the News Media</i>, and serves on the editorial boards for <i>Corporate Communication</i>, <i>Corporate Reputation Review</i>, <i>Journal of Communication</i>, <i>Journal of Public Relations Research</i>, <i>Public Relations Journal</i>, <i>Public Relations Inquiry</i>, and <i>Public Relations Review</i>. His research on corporate reputation has been presented in over 15 countries.</p>
<p>With the very latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing importance of large businesses’ public reputations. It fills a number of lacunae in the research literature at the same time as providing updated and revised expressions of classic theories in the field. Renowned international scholars assess a range of aspects of corporate communication theory in a style that is accessible to senior-level students of journalism and marketing.</p> <p>Large businesses and corporations can no longer rely on default goodwill from the public, but must be active promoters of the public good they claim to provide, rather than passive institutions reacting to negative happenstance. This book provides evidence that the benefits of doing so are clear: for corporations, organizational learning and a sense of social responsibility result in tangible investment returns. Academics from various disciplines within the field of communications—journalism, advertising, corporate and organizational communication, media law, history, and public relations—come together to offer a state-of-the-art compendium of all that communication studies has to offer the study of corporate reputation.</p>
<p>“Craig Carroll has edited and written the definitive source on corporate reputation. The book is, in my opinion, a must-read for students and executives with an interest in corporate reputation and communication management. It uniquely covers the whole gamut of disciplinary and theoretical perspectives on the topic and combines this with an impressive array of empirical studies of corporate reputation in various empirical contexts.”<br /> <i>Joep Cornelissen, VU University Amsterdam and University of Leeds</i><br /> <i> </i><br /> “With a remarkable collection of authors from all over the world, this handbook offers perhaps the most comprehensive resource assembled on corporate reputation and communication. It is essential reading for researchers, educators, and professionals interested in this topic.”<br /> <i>Spiro Kiousis, University of Florida</i></p> <p>"This comprehensive collection of nuggets from leading scholars explicates corporate reputation: its bases in communication, theoretical dimensions, attributes and research horizon."<br /> <i>John Llewellyn, Wake Forest University</i></p> <p>“From snapshots of key interrelationships between corporate reputation and related disciplines to sophisticated treatments of underlying processes, contributors offer fresh insights that push boundaries of scholarship and practice.”<br /> <i>Patrice M. Buzzanell, Purdue University</i></p>

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