Details

<p>Acknowledgments v</p> <p>Introduction vii</p> <p>Step 1 Go Fishing for the Real You 1</p> <p>Step 2 Use Your Differences as a Lure 37</p> <p>Step 3 Find a Few Fish Like You 69</p> <p>Step 4 Swim in Their Ocean Your Way 99</p> <p>Step 5 Put Yourself Out on the Line 127</p> <p>Step 6 Evolve by Casting a Wide Net 155</p> <p>Step 7 Reel in Your Unique Power 183</p> <p>Fearless Last Words 211</p>

<b>Roffer</b>, CEO of entertainment branding firm Big Fish Marketing, has long felt like a “fish out of water” in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning “uniqueness into an advantage.” From her own experience and others’, <b>Roffer</b> draws seven “career-tested steps” to help anyone facing the daily problem of feeling “left out, undervalued, unheard, ineffective, or misunderstood.” Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one’s instincts. At first glance, chapters entitled “Find a Few Fish Like You” and “Swim in Their Ocean Your Way” seem counter to the book’s thesis, but are rooted in solid strategies: identifying what gives you comfort “so you can anchor yourself in your own uniqueness,” and observing closely the office ecosystem. Thoughtful, motivating and compassionate, <b>Roffer</b> does an excellent job laying out the give and take of corporate culture—and how not to get taken. <i>(Feb.)</i> (<i>Publishers Weekly</i>, February 23, 2009)

<p><b>Robin Fisher Roffer</b> is CEO of Big Fish Marketing, one of the entertainment industry's preeminent brand marketing and digital advertising agencies, with clients such as A&E, Bravo, CNN, Comedy Central, FX, MTV, NBC Universal, and Sony Pictures.</p>

<p>PRAISE FOR<br/> <b>the Fearless Fish Out Of Water</b> <p>"In <i>The Fearless Fish Out of Water,</i> Roffer has crafted a motivational and inspiring text that taps into a theme that has inspired me for years. The idea that within a seemingly ordinary individual there is something extraordinary, and by embracing these extraordinary aspects, one can enrich their own life as well as the lives of those around them. A blueprint for how to apply your personality and your unique abilities to succeed."</br> <b>—Tim Kring, creator and Executive Producer of <i>Heroes</i></b> <p>"Say 'yes' to fearlessness! It's time to celebrate your uniqueness and make it your success strategy. Roffer delivers exceptional interviews with executives on the frontlines of mega-corporations and weaves in her personal experience as a woman entrepreneur, inspiring all of us to define and then embrace what's different about us that can lead to success."</br> <b>—Cynthia Good, Editor and CEO of <i>PINK</i> magazine</b> <p>"We need big ideas and big thinkers now more than ever. <i>The Fearless Fish Out of Water</i> helped me see that, as scared as I am, as scared as we all are, there are ways to figure out what's next, and to forge plans to accomplish business hopes and dreams."</br> <b>—Marian Salzman, CMO, Porter Novelli Worldwide, coauthor of <i>Next Now: Trends for the Future</i></b> <p>"A fearless fish herself, Roffer has written a guide to the challenges of maintaining one's identity in the contemporary workplace. Insightful and entertaining!"</br> <b>—Aline Brosh McKenna, screenwriter of <i>The Devil Wears Prada</i></b>

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