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<p>Acknowledgments xi</p> <p>Introduction xiii</p> <p><b>I What You Have Always Done Isn't Working Anymore 1</b></p> <p><b>1 Don't Get Netflixed: Your Current Business Model Isn't Going to Last Much Longer 3</b></p> <p>Blockbuster Gets Netflixed 5</p> <p>Even Netflix is in Danger of Being Netflixed 10</p> <p><b>2 Business Models 101: Creating, Delivering, and Capturing Value 17</b></p> <p>How Does Your Company Create Value? 19</p> <p>How Does Your Organization Deliver Value? 21</p> <p>How Does Your Organization Capture Value? 29</p> <p>Putting the Entire Business Model Story Together 32</p> <p><b>3 Why Organizations Fail at Business Model Innovation 35</b></p> <p>10 Reasons Companies Fail at Business Model Innovation 40</p> <p><b>II Connect, Inspire, Transform: 15 Business Model Innovation Principles 51</b></p> <p><b>4 Connect: Business Model Innovation is a Team Sport 55</b></p> <p>Principle 1. Catalyze Something Bigger Than Yourself 55</p> <p>Principle 2. Enable Random Collisions of Unusual Suspects 60</p> <p>Principle 3. Collaborative Innovation is the Mantra 64</p> <p>Principle 4. Build Purposeful Networks 68</p> <p>Principle 5. Together, We Can Design Our Future 72</p> <p><b>5 Inspire: We Do What We Are Passionate About 77</b></p> <p>Principle 6. Stories Can Change the World 77</p> <p>Principle 7. Make Systems-Level Thinking Sexy 81</p> <p>Principle 8. Transformation is Itself a Creative Act 84</p> <p>Principle 9. Passion Rules—Exceed Your Own Expectations 87</p> <p>Principle 10. Be Inspiration Accelerators 90</p> <p><b>6 Transform: Incremental Change Isn't Working 95</b></p> <p>Principle 11. Tweaks Won't Do It 95</p> <p>Principle 12. Experiment All the Time 99</p> <p>Principle 13. Off the Whiteboard and into the Real World 102</p> <p>Principle 14. It's a User-centered World—Design for It 108</p> <p>Principle 15. A Decade is a Terrible Thing to Waste 110</p> <p><b>III Creating a Business Model Innovation Factory 115</b></p> <p><b>7 R&D for New Business Models 117</b></p> <p>Innovate through Connected Adjacencies 119</p> <p><b>8 Leading and Organizing a Business Model Innovation Factory 131</b></p> <p>Staffing a Business Model Innovation Factory 134</p> <p>Skills and Experience to Staff a Business Model Innovation Factory 137</p> <p>Wanted: Business Model Designers 142</p> <p>Resourcing a Business Model Innovation Factory 143</p> <p>Overcoming the Politics of Business Model Innovation 145</p> <p><b>9 Experimenting with Business Models in the Real World 149</b></p> <p>Give Me Rhode Island 154</p> <p>A Better Place 157</p> <p>Putting the Customer in the Business Model Driver Seat 163</p> <p><b>IV Business Models Aren't Just for Business 165</b></p> <p><b>10 Nonprofits Have Business Models Too 167</b></p> <p><b>11 R&D for New Social Systems 179</b></p> <p>Measure Innovation Outputs 181</p> <p>Education Rant 183</p> <p><b>12 What's Your Personal Business Model? 191</b></p> <p>Stay on a Steep Learning Curve 193</p> <p>Embrace Vulnerability 195</p> <p>Blessing and a Curse 197</p> <p>About the Author 201</p> <p>Index 203</p>

<p><b>SAUL KAPLAN</b> is the founder and chief catalyst of the Business Innovation Factory (BIF), a real-world laboratory for exploring and testing new business models and social systems. BIF has attracted a global community of over 5,000 innovators and organizes the internationally renowned BIF Collaborative Innovation Summit. Saul shares his innovation musings on Twitter (@skap5) and his blog (It's Saul Connected), and as regular contributor to the <i>Harvard Business Review</i>, <i>Fortune,</i> and <i>Bloomberg Businessweek.</i>

<p>Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks-and-mortar business model, losing billions in shareholder value. They were "netflixed." <p>Business models just don't last as long as they used to. Historically, CEOs have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. <i>The Business Model Innovation Factory</i> provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition. <p>Business model innovation is a team sport. It requires all of us to build stronger collaboration muscle and to become more comfortable with and much better at connecting across silos, disciplines, and sectors. <i>The Business Model Innovation Factory</i> provides innovators with a set of fifteen actionable principles to guide business model innovation efforts, including: <ul> <li>Realize that you are catalyzing something bigger than yourself</li> <li>Build purposeful and flexible networks</li> <li>Make systems-level thinking—and action—sexy</li> <li>Be creative and engaged in designing the core models that drive businesses, institutions, industries, and cultures</li> <li>Passion rules—exceed your own expectations and take risks with confidence</li> <li>Be an inspiration accelerator and inspire many toward the end game: transformation</li> </ul> <p>Innovators need to experiment and embrace the art of discovery. Innovation requires that you get off the whiteboard and into the real world. There, you'll discover how to design for this user-centered world. Don't get netflixed. Make your organization a business model innovator and stay competitive in today's turbulent world.

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