The Bullseye PrincipleMastering Intention-Based Communication to Collaborate, Execute, and Succeed
Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
DAVID LEWIS and G. RILEY MILLS are cofounders of Pinnacle Performance Company, a global communication skills training firm that teaches The Pinnacle Method™ to thousands of professionals each year. Lewis is a former Fortune 500 executive, film producer and screen actor. Mills is a regular speaker and award- winning writer with twenty years of professional acting experience. For more information, please visit www.pinper.com.
The Bullseye Principle is your complete guide to the award-winning, three-step process to influencing others through engaging and persuasive communication. This acclaimed methodology uses the same techniques that professional actors have utilized for centuries to appear confident, credible and compelling to their audiences. Now, in this step-by-step guide to The Pinnacle Method™, you can get what you want by becoming an intention-based communicator. Way too often, we make unconscious assumptions about how our audience perceives us when we communicate. By not paying attention to such critical conveyors as voice, message, and body language, the point of our communication often falls short or is lost all together. The intuitive methodology inside gives you a robust toolset of performer-based secrets to use in a psychologically grounded approach to influencing your audience's behavior in meetings, during presentations or while interviewing for a job. David Lewis and G. Riley Mills are two innovators who have brilliantly combined proficiencies in acting and corporate management to create an empowering system of communication that is the heart of their internationally-recognized firm Pinnacle Performance Company. This timely follow-up to their widely-popular The Pin Drop Principle fully updates the real-world examples of how this unique methodology is used by leading organizations across the globe to inspire behavior change by influencing emotion. Determine what you need from your audience and deliver the message that'll get it for you with The Bullseye Principle. "This book has a wealth of practical advice and practices for people who want to make an impact through being authentic and effective communicators." —Patrick Boyle, Chief Learning Officer, Underwriters Laboratories "Lewis and Mills' understanding of communication and its influence on human relations is masterful. The Bullseye Principle is a MUST for anyone tasked with leading...and a must not-miss for everyone else!" —Gernot Schulz, internationally acclaimed conductor, and former conductor for the Berlin Philharmonic Orchestra
CHANGE THE WAY YOU COMMUNICATE Many people who consider themselves good communicators often fail to influence their audiences in personal and business interactions. The Bullseye Principle shows you how to transform your communication by aligning your intention with your objective to deliver clear, purposeful messages that get the results you want. PRAISE FOR THE BULLSEYE PRINCIPLE "Filled with useful stories and practical tools and tips, The Bullseye Principle is a must-read for anyone wanting to be a more confident and compelling communicator." —Ken Blanchard, coauthor of The New One Minute Manager® and coeditor of Servant Leadership in Action "Mills and Lewis have taken techniques frequently taught to actors and developed them into simple and effective methods of communication in the business world. Michael Scott should read The Bullseye Principle!" —Jenna Fischer, Emmy-nominated star of The Office and author of The Actors Life: A Survival Guide "A must-read for those interested in significantly improving their communication skills—especially in high-stakes conversations and presentations." —David Small, Vice President, Global Talent Management and Leadership Development, McDonald's Corporation "Great ideas alone are not enough to drive results. Effective leaders must activate vision via impactful communication. Mills and Lewis provide effective, practical techniques to help ensure your strategy is absorbed and adopted." —John Dugenske, Chief Investment and Corporate Strategy Officer, Allstate Insurance Company "A MUST for any business leader who needs to be more influential! The Bullseye Principle will elevate leaders for years to come." —Jim Allen, President and CEO, Sloan Valve Company
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