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<p><b>PART ONE</b> <b>INNOVATION</b><br /> A NEW DISCIPLINE IS LEAVING THE LAB</p> <p>CHAPTER 1 RETHINK INNOVATION 2<br /> Eradicate lore, substitute logic</p> <p><b>PART TWO</b> <b>TEN TYPES OF INNOVATION</b><br /> THE BUILDING BLOCKS OF BREAKTHROUGHS</p> <p>CHAPTER 2 THE TEN TYPES 16<br /> An overview</p> <p>CHAPTER 3 PROFIT MODEL 18<br /> How you make money</p> <p>CHAPTER 4 NETWORK 22<br /> How you connect with others to create value</p> <p>CHAPTER 5 STRUCTURE 26<br /> How you organize and align your talent and assets</p> <p>CHAPTER 6 PROCESS 30<br /> How you use signature or superior methods to do your work</p> <p>CHAPTER 7 PRODUCT PERFORMANCE 34<br /> How you develop distinguishing features and functionality</p> <p>CHAPTER 8 PRODUCT SYSTEM 38<br /> How you create complementary products and services</p> <p>CHAPTER 9 SERVICE 42<br /> How you support and amplify the value of your offerings</p> <p>CHAPTER 10 CHANNEL 46<br /> How you deliver your offerings to customers and users</p> <p>CHAPTER 11 BRAND 50<br /> How you represent your offerings and business</p> <p>CHAPTER 12 CUSTOMER ENGAGEMENT 54<br /> How you foster compelling interactions</p> <p><b>PART THREE</b> <b>MORE IS MIGHTIER</b><br /> MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT</p> <p>CHAPTER 13 GO BEYOND PRODUCTS 62<br /> How to avoid being easily copied</p> <p>CHAPTER 14 STRENGTH IN NUMBERS 78<br /> Innovations using a combination of types generate better returns</p> <p><b>PART FOUR</b> <b>SPOT THE SHIFTS</b><br /> SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS</p> <p>CHAPTER 15 MIND THE GAP 100<br /> Uncover your blind spots</p> <p>CHAPTER 16 CHALLENGE CONVENTION 104<br /> See where your competitors are focusing — and then make different choices</p> <p>CHAPTER 17 PATTERN RECOGNITION 118<br /> See how industries and markets shift — and learn from those who saw the signs and acted on them</p> <p><b>PART FIVE</b> <b>LEADING INNOVATION</b><br /> USE BETTER PLANS TO BUILD BREAKTHROUGHS</p> <p>CHAPTER 18 DECLARE INTENT 130<br /> By being clear about where and how you will innovate, you massively increase your odds of success</p> <p>CHAPTER 19 INNOVATION TACTICS 142<br /> A toolkit that turns the Ten Types into building blocks for innovation</p> <p>CHAPTER 20 USING THE INNOVATION PLAYBOOK 150<br /> A selection of plays (and the combinations of tactics you’ll need to implement them)</p> <p><b>PART SIX</b> <b>FOSTERING INNOVATION</b><br /> INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION</p> <p>CHAPTER 21 GET CRACKING 190<br /> Everyone is afraid of the unfamiliar.<br /> Here’s how to innovate anyway</p> <p>CHAPTER 22 SPONSORS AND AUTHORS 196<br /> Great firms make sure that innovation is not optional</p> <p>CHAPTER 23 INSTALLING INNOVATION 200<br /> Don’t worry about culture.<br /> Build a systemic capability</p> <p>CHAPTER 24 EXECUTE EFFECTIVELY 212<br /> Principles for bringing your innovations to market on time and on budget</p> <p><b>PART SEVEN</b> <b>APPENDIX</b><br /> PUTTING THESE PRINCIPLES INTO PRACTICE<br /> Go beyond the book to create your own innovation revolution</p> <p>ACKNOWLEDGMENTS 232</p> <p>INNOVATION BIBLIOGRAPHY 234</p> <p>NOTES AND RESEARCH DATA 238</p> <p>IMAGE CREDITS 251</p> <p>INDEX 252</p> <p>ABOUT THE AUTHORS 256</p> <p>ABOUT DOBLIN AND MONITOR DELOITTE 258</p>

<p><b>Larry Keeley (www.monitortalent.com; Cambridge, MA)</b> is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world's leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.</p> <p><b>Bansi Nagji</b> is a senior partner of Monitor Group,  one of the world’s leading consultancies. He is leader of the firm's global innovation practice and has direct responsibility for many of Monitor's largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of <i>Harvard Business Review</i>. He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France.</p> <p><b>Helen Walters</b> is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conference’s official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including <i>Design Observer</i>, <i>Fast Company</i> and Core77.com.</p>

<p><b>Innovate your way to meaningful and sustainable growth</b></p> <p>Most scientists agree that we live in one of the greatest times of change in the history of our species. <i>And yet the pace of change is actually increasing...</i></p> <p>For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.</p> <p>Based on over three decades of path-breaking work on innovation effectiveness, <i>Ten Types of Innovation</i> will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.</p> <p>Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.</p> <p>"<i>Ten Types of Innovation</i> is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."<br /><b>—Roger L. Martin</b>, Dean, Rotman School of Management</p> <p>"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."<br /><b><b>—</b>Ralph Jerome</b>, VP of Corporate Innovation, Mars, Inc.</p> <p>"<i>Ten Types of Innovation</i> will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."<br /><b><b>—</b>Dr. Nicholas F. LaRusso</b>, Medical Director, Mayo Clinic Center for Innovation</p> <p>"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."<br /><b><b>—</b>Dipak C. Jain</b>, Dean, INSEAD</p> <p>"<i>Ten Types of Innovation</i> provides the insights necessary to get you started on your innovation journey."<br /><b><b>—</b>Curt Nonomaque</b>, President and CEO, VHA</p>

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