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Foreword. <p>Introduction.</p> <p>CHAPTER 1 Making the Business Case.</p> <p>CHAPTER 2 The Psychology of Graphics.</p> <p>CHAPTER 3 Seeking Truth in Marketing.</p> <p>CHAPTER 4 Systems Thinking.</p> <p>CHAPTER 5 Materials and Processes.</p> <p>CHAPTER 6 Working Smarter.</p> <p>CHAPTER 7 Innovation Toolbox.</p> <p>NOTES BY CHAPTER.</p> <p>INDEX.</p>

<b>Wendy Jedli</b>č<b>ka, CPP</b>, is President of Jedlička Design, Ltd. and the author of Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design, also from Wiley. She is a faculty member in the Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program, and a nationally recognized speaker on sustainable design and business issues.

<b>The graphic artist's guide to sustainable design</b> <p>Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. <i>Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design</i> helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.</p> <p><i>Sustainable Graphic Design</i> opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together.</p> <p>Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.</p> <p><b>Contributors</b></p> <p>Paul Andre<br /> Paul J. Beckmann<br /> Sharell Benson<br /> Arlene Birt<br /> Robert Callif<br /> Don Carli<br /> Jeremy Faludi<br /> Terry Gips<br /> Fred Haberman<br /> Dan Halsey<br /> Jessica Jones<br /> Curt McNamara<br /> John Moes<br /> Jacquelyn Ottman<br /> Holly Robbins<br /> Pamela Smith<br /> Dion Zuess<br /> Biomimicry Guild<br /> Carbonless Promise<br /> Chlorine Free Products Association<br /> Environmental Paper Network<br /> Eureka Recycling<br /> Great Printer Environmental Initiative<br /> Package Design Magazine<br /> Promotional Product Solutions<br /> Sustainable Green Printing Partnership<br /> Sustainable Packaging Coalition</p>

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