Details

Storyshowing


Storyshowing

How to Stand Out from the Storytellers
1. Aufl.

von: Sam Cawthorn

8,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 05.09.2017
ISBN/EAN: 9780730345909
Sprache: englisch
Anzahl Seiten: 164

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Take your audience on a journey to leave a more lasting impact</b> <p><i>Storyshowing</i> is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only <i>telling</i>. To truly influence people, you need to go deeper than that — you need to <i>show</i> them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start <i>showing</i> your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people <i>truly</i> engage and transform their thinking. <p>No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. <ul> <li>Share more powerful stories using a simple 5-step method</li> <li>Build confidence, influence others and make a deeper connection</li> <li>Be more persuasive in presentations, pitches, calls and talks</li> <li>Transform the way people think by inviting them inside your story</li> </ul> <p>The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. <i>Storyshowing</i> helps you level up your communication to leave a lasting, more profound impact.
<p>About the author ix</p> <p>Acknowledgements xi</p> <p>Introduction: I told you so! xiii</p> <p>1 So why are stories important? 1</p> <p>2 Beginning, middle and end 13</p> <p>3 Giving structure to your story 29</p> <p>4 The toggle 43</p> <p>5 Building your content 51</p> <p>6 Stand up and show your story 65</p> <p>7 From average to outstanding 83</p> <p>8 The four disrupters of the speaking industry 93</p> <p>9 The future of story 101</p> <p>10 Show, don’t tell 111</p> <p>Conclusion: How telling then showing helped me 123</p> <p>References 131</p>
<p><b>SAM CAWTHORN</b> is a bestselling author, a speaker and an award-winning educator who reaches over 100 million people every year. He is the CEO of Speakers Institute and a Young Australian of the Year. Sam resides in Sydney with his wife Kate and their three children.
<p><b>The power of story is indisputable; the power of showing is transformational</b> <p>Stories have the power to inspire, influence and motivate, but why do so many great stories fail to deliver on this promise? Often, the problem is not the story, but the way it is told. <i>Storyshowing</i> challenges the way we think about and use stories in our businesses, organisations and campaigns and shows how to change your approach to the art of influence—for the better. <p>Inside, you'll learn how to use your own experiences, emotions and vulnerability to build a connection with your audience and take them on a journey that will ultimately lead to action. <p>Discover the key to: <ul> <li>motivate and inspire others</li> <li>authentically connect with your audience</li> <li>transcend others' way of thinking</li> <li>becoming a more influential communicator.</li> </ul> <p>If you want your stories to lead to action, it's time to stop telling them and to start showing them.

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