Details

Stoking Your Innovation Bonfire


Stoking Your Innovation Bonfire

A Roadmap to a Sustainable Culture of Ingenuity and Purpose
1. Aufl.

von: Braden Kelley, Rowan Gibson

26,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 16.09.2010
ISBN/EAN: 9780470906408
Sprache: englisch
Anzahl Seiten: 208

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Beschreibungen

<b>Essential strategies to transform your organization and boost your profits</b> <p>Want to recapture your organization's original innovative spirit? <i>Stoking Your Innovation Bonfire</i> helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.</p> <ul> <li>Helps you identify the blockages hindering innovation within your organization</li> <li>Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities</li> <li>Explores leading innovation theories you can apply right away-without expensive consultants</li> </ul> <p>Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.</p>
<p>Foreword xiii</p> <p>Acknowledgments xvii</p> <p>Introduction 1</p> <p>About the Companion Web Site 5</p> <p><b>Part I Setting the Stage 7</b></p> <p><b>Chapter 1 </b><b>Blinded by the Light: Vision Blockages 9</b></p> <p>Overview 9</p> <p>Innovation Vision Example (Alcatel-Lucent) 11</p> <p>Innovation Vision Example (Kuwait Petroleum Corporation) 12</p> <p>There Is No Single Innovation Vision 13</p> <p>Innovation Vision Case Study—Ford Motor Company 14</p> <p>Innovation Vision Case Study—Hewlett-Packard 16</p> <p>Innovation Vision Case Study—Apple Computer 16</p> <p>Innovation Vision Case Study—Nintendo 18</p> <p>Innovation Vision Case Study—Walmart versus Amazon 18</p> <p>Innovation Vision Case Study—Intel versus AMD, Qualcomm, and NVIDIA 19</p> <p>Bringing It All Together 20</p> <p><b>Chapter 2 </b><b>Peering in the Dark: Strategy Blockages 23</b></p> <p>Overview 23</p> <p>Strategy Must Be Based in Reality 24</p> <p>Two Sources of Innovation, One Innovation Strategy 25</p> <p>Time as a Component of Innovation Strategy 25</p> <p>Innovation Strategy Case Study—The Whirlpool Example 26</p> <p>Innovation Case Study—Open Innovation at Procter & Gamble 28</p> <p>Not Just for Corporations 28</p> <p>Innovation Maturity 30</p> <p>Incremental versus Disruptive Innovation 32</p> <p>Innovation Portfolios 33</p> <p>Open Innovation 34</p> <p>Bringing It All Together 35</p> <p><b>Chapter 3 </b><b>Setting a Course Blindfolded: Goal Blockages 37</b></p> <p>Overview 37</p> <p>The Purpose of Innovation Goals 38</p> <p>The Influence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals 39</p> <p>Setting Your Innovation Goals 39</p> <p>Bringing It All Together 40</p> <p><b>Part II The Innovation Engine 43</b></p> <p><b>Chapter 4 </b><b>What Are They Really Thinking?: Insight Blockages 45</b></p> <p>Overview 45</p> <p>Four Lenses of Innovation 46</p> <p>Broadcasting the Voice of the Customer 46</p> <p>Trend Spotting, Behaviors, and Needs 48</p> <p>Insights and Execution 50</p> <p>Insights Case Study—Apple iPhone 51</p> <p>Insights Case Study—Apple iPad 52</p> <p>Are You Innovating for the Past or the Future? 56</p> <p>Bringing It All Together 58</p> <p><b>Chapter 5 </b><b>Shining a Light on the Customer Problem: Idea Generation Blockages 59</b></p> <p>Overview 59</p> <p>Generating Ideas 60</p> <p>Idea Quantity 61</p> <p>Idea Quality 62</p> <p>Better Brainstorming 62</p> <p>The Idea Generation S-Curve 63</p> <p>The Nine Innovation Roles 64</p> <p>Bringing It All Together 66</p> <p><b>Chapter 6 </b><b>Picking a Winner Without Looking: Idea Evaluation Blockages 67</b></p> <p>Overview 68</p> <p>You Get What You Measure 68</p> <p>Separate But Equal 69</p> <p>Idea Evaluation Checklist 69</p> <p>Idea Challenges 71</p> <p>Parallel Idea Evaluation in a Serial World 71</p> <p>Saying No in the Right Way 72</p> <p>The Importance of “Not Now” 73</p> <p>Bringing It All Together 74</p> <p><b>Chapter 7 </b><b>Going to Market Blind: Idea Commercialization Blockages 77</b></p> <p>Overview 77</p> <p>Useful or Valuable 78</p> <p>Slow Innovation 79</p> <p>Slow Innovation Case Study—The iPod 79</p> <p>Slow Innovation Case Study—The VCR 83</p> <p>Slow Innovation Case Study—The Internet 83</p> <p>Slow Innovation Case Study—Southwest Airlines 84</p> <p>Slow Innovation—Conclusion 84</p> <p>Idea Commercialization Stories—Apple Designs a “No!” 85</p> <p>Lessons Learned 86</p> <p>Bringing It All Together 87</p> <p><b>Part III The Organization 89</b></p> <p><b>Chapter 8 </b><b>Have You Had an Innovation Lobotomy?: Organizational Psychology Blockages 91</b></p> <p>Overview 91</p> <p>What Are You Afraid Of? 92</p> <p>The Impact of Culture 92</p> <p>Organizational Hierarchy of Needs 93</p> <p>Breaking Out of the Mold 95</p> <p>Choose Your Own Hours—A Case Study in Flexibility 96</p> <p>Bringing It All Together 97</p> <p><b>Chapter 9 </b><b>Do Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages 99</b></p> <p>Overview 100</p> <p>Some Secrets of Continuous Innovation Are Nothing New 101</p> <p>Should They Call Them Silos or Bunkers? 103</p> <p>Get Your Hands Off My Bonus 104</p> <p>A Case Study in Breaking Down Information and Structural Barriers Cisco 104</p> <p>Another Case Study—GE and Reverse Innovation 106</p> <p>Bringing It All Together 108</p> <p><b>Chapter 10 </b><b>Keeping the Lights On: Sustainability Blockages 109</b></p> <p>Overview 109</p> <p>Who Innovates? 110</p> <p>Innovating in a Crisis 111</p> <p>Innovation Is Not a Project 111</p> <p>If You Want Systemic Innovation, You Need Systems to Manage It 112</p> <p>Innovation versus Flexibility 114</p> <p>Managing Innovation Is About Managing Change—A Case Study 115</p> <p>Purpose and Passion 119</p> <p>Blogging Innovation as a Case Study in Passion 119</p> <p>Passion versus Obsession 120</p> <p>Innovation Is Social 121</p> <p>Bringing It All Together 123</p> <p>Epilogue 125</p> <p>Appendix A Customer Exploration 131</p> <p>Appendix B Visual Frameworks for Guiding Your Innovation Efforts 139</p> <p>Appendix C The Innovation Baker’s Dozen 161</p> <p>Bibliography 175</p> <p>About the Author 179</p> <p>Index 181</p>
"Kelley may have become an online media personality, but he's probably more well-known within the innovation community as author of the book <i>Stoking Your Innovation Bonfire</i>, published October 2010 by John Wiley & Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started," (<i>Seattle Times</i>, 4 September 2011)
<p><b>BRADEN KELLEY</b> is the founder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and HomeAway.com on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as CustomerThink and Blogging Innovation. On Twitter, he is an innovation leader with over 6,000 followers. <p><b>For more information, visit blogginginnovation.com</b>
<p>Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business. <p><i>Stoking Your Innovation Bonfire</i> equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees. <p>Filled with case studies and proven guidance, this book evolves leading innovation theories into coherent, practical applications that you can implement in reinvigorating your own organization—without expensive consultants. You'll find world-class guidance on overcoming your business's blockages in the areas of: <ul> <li>Vision</li> <li>Strategy</li> <li>Goals</li> <li>Insight</li> <li>Idea generation and evaluation</li> <li>Idea commercialization</li> <li>Organizational psychology</li> <li>Information and structure</li> <li>Sustainability</li> </ul> <p>In today's fast-paced marketplace, those unwilling to change are often left behind.??With an interactive Web site including health checks and an innovation audit, as well as video and text interviews, <i>Stoking Your Innovation Bonfire</i> provides you with the tools you need to reframe your business's innovation strategy and goals and successfully supply the marketplace with revolutionary solutions to your customers' issues. Knock down your barriers to innovation. Create a healthy cooperation with the need for operational excellence. Let your corporate brilliance shine. Get the fire started with <i>Stoking Your Innovation Bonfire</i>.

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