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Introduction. <p><b>Part I: Getting Serious about eBay.</b></p> <p>Chapter 1: Launching Your Business on eBay.</p> <p>Chapter 2: The Finer Points of eBay Selling.</p> <p>Chapter 3: Cool eBay Tools.</p> <p>Chapter 4: Safe Selling Equals Profitable Sales.</p> <p>Chapter 5: Expanding Sales with an eBay Store.</p> <p><b>Part II: Setting Up Shop.</b></p> <p>Chapter 6: Finding Merchandise to Up Your Profits.</p> <p>Chapter 7: Pricing Your Items to Sell.</p> <p>Chapter 8: Establishing and Marketing Your Web Site.</p> <p><b>Part III: Business Is Business — Time to Get Serious.</b></p> <p>Chapter 9: Software Built for Online Auctions.</p> <p>Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales.</p> <p>Chapter 11: Setting Up Listings That Sell.</p> <p>Chapter 12: Providing Excellent Customer Service.</p> <p>Chapter 13: Collecting Your Money.</p> <p>Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money.</p> <p><b>Part IV: Your eBay Back Office.</b></p> <p>Chapter 15: Getting Legal: Understanding Taxes and Licenses.</p> <p>Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay.</p> <p>Chapter 17: Building an eBay Back Office.</p> <p><b>Part V: The Part of Tens.</b></p> <p>Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits.</p> <p>Chapter 19: Ten Other Places to Move Your Merchandise.</p> <p>Appendix A: eBay Business Glossary.</p> <p>Appendix B: The Hows and Whys of a Home Network.</p> <p>Index.</p>

<p><b>Marsha Collier</b> is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of <i>eBay For Dummies, Starting an eBay Business For Dummies,</i> and<i> eBay Business All-in-One For Dummies.</i>

<p><b><i>Learn to:</i></b> <ul> <li>Set up a store and follow eBay rules</b></li> <li>Source and price merchandise, keep your books, and stay legal</b></li> <li>Establish a Web identity through social media</b></li> <li>Use software to help you budget, ship merchandise, and serve customers</b></li> </ul> <p><b>Ready to make money? Let the bestselling eBay author guide you to online business success!</b> <p>You've been flirting with the idea of launching an eBay business. Now you don't have to go it alone! Marsha Collier has been a runaway success on eBay for more than a decade, and she willingly shares her secrets in this fun, easy-to-follow guide. Here's how to get started, discover what sells, manage your business, handle marketing, and make money! <ul> <i><li>Lay the groundwork — decide how much time you can give to the project and what to sell, get your equipment, and set up shop</i></li> <i><li>All about inventory — get great tips on where to find merchandise, how to price it, and where to list it</i></li> <i><li>The Web and more — see how a great Web site and social media marketing can bring in business</i></li> <i><li>Seller beware — learn about eBay's fees, handy tools to help you calculate expenses, and how to budget</i></li> <i><li>Super selling — find out how to take photos and write listings that showcase your items</i></li> <i><li>Show me the money — discover what you need to know about payment methods and how to protect yourself from fraud</i></li> <i><li>Ship shape — compare shipping carriers and find out how to get the best deal</i></li> <i><li>Keep the tax man happy — all about licenses, taxes, and foolproof bookkeeping</i></li> </ul> <p><b> Open the book and find:</b> <ul> <li>How to turn your passions into eBay profits</li> <li>All about eBay's seller services</li> <li>Surprising places to find stuff to sell</li> <li>Customer service tips</li> <li>How to get free shipping materials</li> <li>Tips for stocking an effective office for your business</li> <li>Advice on staying legal</li> <li>Real-life stories from happy eBay sellers</li> </ul>

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