Details

Starting a Business For Dummies

4th Edition UK Edition

von: Colin Barrow
15,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	09.04.2014
ISBN/EAN:	9781118837290
Sprache:	englisch
Anzahl Seiten:	416

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Beschreibungen

Titelbeschreibung

Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: <ul> <li>Laying the groundwork and testing the feasibility of your business idea</li> <li>Writing a winning business plan and finding funding</li> <li>How to operate effectively, including managing your finances and employing people</li> <li>Growing your business and improving performance</li> </ul> New content includes: <ul> <li>The latest funding schemes, including government funding and crowdfunding</li> <li>Tendering for public sector work</li> <li>Avoiding business cyber-crime</li> <li>Franchising and pop ups</li> <li>Exporting (the government has set a target of doubling the number of exporting companies by 2020)</li> <li>Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)</li> </ul>

Inhaltsverzeichnis

Introduction 1 Part I: Getting Started with Your New Business 7 Chapter 1: Preparing for Business 9 Chapter 2: Doing the Groundwork 25 Chapter 3: Can You Do the Business? 45 Chapter 4: Testing Feasibility 63 Part II: Making and Funding Your Plan 83 Chapter 5: Structuring Your Business 85 Chapter 6: Preparing the Business Plan 109 Chapter 7: Getting Help 125 Chapter 8: Finding the Money 137 Chapter 9: Considering Your Mission 163 Chapter 10: Marketing and Selling Your Wares 169 Part III: Staying in Business 191 Chapter 11: Employing People 193 Chapter 12: Operating Effectively 215 Chapter 13: Keeping Track of Finances 239 Chapter 14: Managing Your Tax Position 265 Part IV: Making the Business Grow 279 Chapter 15: Doing Business Online 281 Chapter 16: Improving Performance 301 Chapter 17: Exploring Strategies for Growth 321 Chapter 18: Becoming a Great Manager 339 Part V: The Part of Tens 355 Chapter 19: Ten Pitfalls to Avoid 357 Chapter 20: Ten People to Talk to Before You Start 363 Chapter 21: Ten Reasons for Using Social Media 369 Index 379

Autorenportrait

Colin Barrow was Head of the Enterprise Group at Cranfield School of Management and is the author of more than 30 books, including Business Plans For Dummies and Understanding Business Accounting For Dummies.

Back cover copy

Learn to: <ul> <li>Test the feasibility of your idea and size up the competition</li> <li>Prepare your business plan and secure funding</li> <li>Trim costs, increase margins and learn budgeting for beginners</li> <li>Build an online presence and find ways to grow your business</li> </ul> Make the leap to being a successful entrepreneur with this easy-to-use guide Starting a new business can be intimidating, but you don’t have to go it alone! Packed with insider tips, this complete, fun guide will help you get your business up and running quickly. Find out how to lay the groundwork for your new business, conduct feasibility studies, get funding, write a great business plan and much more. <ul> <li>Jump in — get down to business with feasibility studies, laying the groundwork for getting started and assessing your capabilities</li> <li>Plan and plot — make a business plan and then get going with funding, picking a business structure and considering your new business’s mission</li> <li>Take care of business — find out how to employ people, operate effectively, track finances, manage business taxes and much more</li> <li>Go for growth — grow your business by extending to the Internet, improving as a manager and creating new strategies for efficiencies and growth</li> <li>Go above and beyond — watch out for common pitfalls, find out who to consult with prior to starting your business and create a social media marketing strategy</li> </ul> Open the book and find: <ul> <li>An in-depth guide to the first steps to starting your business</li> <li>Tips on business structures, franchises and pop-ups</li> <li>The lowdown on crowdfunding your business</li> <li>Guides for operating your business profitably</li> <li>Tips on improving growth via strategy and acumen</li> <li>Tricks for moving your business online</li> <li>How to improve performance and grow your business</li> </ul>