A best-selling guide from British business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed. In addition to straightforward advice on all the business basics, this new and improved third edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online to help readers make the move from employee to successful entrepreneur. Starting a Business For Dummies, 3rd Edition features new and updated content on: Finding funding and business support in challenging times Trimming costs, increasing margins and budgeting for beginners Setting-up a home based business Starting-up online, or creating an online presence for an existing business Spotting financial cycles and preparing for economic ups and downs Using the latest technology efficiently and profitably Entering new markets, finding new products, diversification, forming partnerships and going global
Introduction 1 Part I: Getting Started 7 Chapter 1: Preparing for Business 9 Chapter 2: Doing the Groundwork 25 Chapter 3: Can You Do the Business? 45 Chapter 4: Testing Feasibility 65 Part II: Making and Funding Your Plan 83 Chapter 5: Structuring Your Business 85 Chapter 6: Preparing the Business Plan 109 Chapter 7: Getting Help 123 Chapter 8: Finding the Money 137 Chapter 9: Considering Your Mission 161 Chapter 10: Marketing Your Wares 167 Part III: Staying in Business 189 Chapter 11: Employing People 191 Chapter 12: Operating Effectively 213 Chapter 13: Keeping Track of Finances 233 Chapter 14: Managing Your Tax Position 259 Part IV: Making the Business Grow 273 Chapter 15: Doing Business Online 275 Chapter 16: Improving Performance 297 Chapter 17: Exploring Strategies for Growth 315 Chapter 18: Becoming a Great Manager 331 Part V: The Part of Tens 347 Chapter 19: Ten Pitfalls to Avoid 349 Chapter 20: Ten People to Talk to Before You Start 355 Chapter 21: Ten Ways to Cut Costs 361 Chapter 22: Ten Steps to Prepare to Move On 371 Index 381
Colin Barrow was, until recently, Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into twenty languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal. Thousands of students have passed through Colin’s start-up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is on the board of several small businesses, is a University Academic Governor, and has served on the boards of public companies, venture capital funds, and on Government Task Forces.
Economists are predicting a bright future ahead for business start-ups. But with big changes underway in the business and economic landscapes, doing business in a post-recession world will pose new challenges while offering exciting new opportunities. This updated and expanded edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with instructive real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 3rd Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.
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