Social Media Marketing All-in-One For Dummies
A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
Introduction 1 Book I: The Social Media Mix 7 Chapter 1: Making the Business Case for Social Media 9 Chapter 2: Tallying the Bottom Line 35 Chapter 3: Plotting Your Social Media Marketing Strategy 55 Chapter 4: Managing Your Cybersocial Campaign 81 Book II: Cypersocial Tools 103 Chapter 1: Discovering Helpful Tech Tools 105 Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137 Chapter 3: Using Social Bookmarks, News, and Share Buttons 201 Book III: Content Marketing 227 Chapter 1: Growing Your Brand with Content 229 Chapter 2: Exploring Content Marketing Platforms 237 Chapter 3: Developing a Content Marketing Strategy 259 Chapter 4: Getting Your Content to the Masses 271 Book IV: Twitter 279 Chapter 1: Using Twitter as a Marketing Tool 281 Chapter 2: Using Twitter as a Networking Tool 293 Chapter 3: Finding the Right Twitter Tools 307 Chapter 4: Supplementing Online Marketing Tools with Twitter 315 Chapter 5: Hosting Twitter Chats 323 Book V: Facebook and Instagram 333 Chapter 1: Using Facebook as a Marketing Tool 335 Chapter 2: Creating and Sharing Content on Facebook 351 Chapter 3: Gaining Insights about Your Facebook Community 365 Chapter 4: Advertising on Facebook 369 Chapter 5: Getting Started with Instagram 377 Book VI: LinkedIn 387 Chapter 1: Promoting Yourself With LinkedIn 389 Chapter 2: Promoting Your Business with LinkedIn 405 Chapter 3: Starting a LinkedIn Group 413 Chapter 4: Using LinkedIn as a Content Platform 427 Book VII: Pinterest 433 Chapter 1: Pinning Down Pinterest 435 Chapter 2: Marketing with Pinterest 461 Chapter 3: Driving Sales with Pinterest 475 Book VIII: Other Social Media Marketing Sites 481 Chapter 1: Weighing the Business Benefits of Minor Social Sites 483 Chapter 2: Leaping into Google+ 495 Chapter 3: Maximizing Stratified Social Communities 537 Chapter 4: Profiting from Mid-Sized Social Media Channels 583 Chapter 5: Making Social Media Mobile 597 Chapter 6: Multiplying Your Impact 619 Book IX: Measuring Results; Building Success 663 Chapter 1: Delving into Data 665 Chapter 2: Analyzing Content - Sharing Metrics 683 Chapter 3: Analyzing Twitter Metrics 703 Chapter 4: Analyzing Facebook Metrics 713 Chapter 5: Measuring Other Social Media Networks 723 Chapter 6: Comparing Metrics from Different Marketing Techniques 737 Chapter 7: Making Decisions by the Numbers 759 Index 773
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.
BOOKS 9 IN 1 The Social Media Mix Cybersocial Tools Content Marketing Twitter® Facebook® and Instagram™ LinkedIn® Pinterest™ Other Social Media Marketing Sites Measuring Results; Building on Success A new and improved edition of the bestselling social media marketing book Marketing your business through social media isn't an option these days—it's imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you reach and keep more customers, make more sales, and boost your bottom line. Make your social debut — grasp the pros and cons of social media marketing, integrate social media into your overall marketing effort, and develop a strategic social media marketing plan When traffic is a good thing — use social bookmarks, news, and share buttons to your advantage and leverage search engine optimization (SEO) to ramp up your traffic Join the revolution — discover the buzz surrounding content marketing, understand how it can grow your brand, and develop a solid content marketing strategy The marketing world's all a twitter — build a winning presence on the hottest social media sites — and use them as targeted marketing and networking tools Crunch those numbers — delve into data, analyze and compare metrics, and make decisions by the numbers Open the book and find: How to make the business case for social media Guidance on plotting your social media marketing strategy Tips for managing your cybersocial campaign Strategies for getting your content to your prospects The best ways to leverage Facebook, Twitter, LinkedIn and other sites Ways to profit from your business presence on social media Techniques for using social media in mobile environments